Chapter 164: Money Touches People's Hearts
Chapter 164 Money Touches People's Hearts
Hu Yue's sudden thought made Hu Yang very vigilant. My sister got a boyfriend, which in itself is nothing. But if it was a certain man who encouraged his sister to give up his studies, Hu Yang would definitely teach him how to be a man with his fists.
"Sister, this Walkman and a VCD player are for you. Some time ago, I went to Xiangjiang and didn't have anything to bring, so I brought these two things. ”
Hu Yang pressed some thoughts to the bottom of his heart, and gave Hu Yue these two things with a smile.
Hu Yue is very happy, she especially likes this Walkman, which is much better than the one she has used before.
Regarding Hu Yang's suggestion to let her move to the villa, Hu Yue thought about it and still refused. The reason is that it is a bit far from the school, and it is very troublesome to get up early every day, so it is better to wait until the end of the year.
Hu Yang didn't persuade much, and went to Four Seasons Square for dinner with Hu Yue, and then asked Han Wen to drive her back.
As for whether his sister has a boyfriend, it is not easy for him to take the initiative to investigate. But if there is such a thing, it is estimated that Hu Yue will not be able to hide it for long.
In September, the first batch of VCD machines produced by Aiduo Electronics was officially put on sale.
Hu Debiao is really a crazy person, and he has invested a lot of money in advertising from the beginning, and he has placed advertisements on all provincial television stations in the country. He firmly believes that as long as advertising is done well, there is nothing that cannot be sold.
The financial representative of Huijia Holdings stationed in Aiduo Electronics will report to Hu Yang on the company's expenses every day. Although Hu Yang felt that Hu Debiao was doing things a little too aggressively, he still agreed with his advertising plan.
The VCD produced by Aiduo Electronics has been on the market for more than half a month, and the data from all over the country shows that a total of more than 13,500 units have been sold.
"Haha, Mr. Hu, I just said don't be too careful, the momentum is very good now, and I will continue to increase production and advertising on my side, just wait to count the money." ”
Hu Debiao naturally has the capital to be proud, you must know that last year, that is, in 1994, the sales of VCD machines in the entire domestic market were only nearly 20,000 units.
At present, the market sales price of Aiduo VCD machine is about 3600 yuan, and the ex-factory price is nearly 3000 yuan. That is to say, in just half a month, Aiduo Electronics has achieved sales revenue of 40.5 million yuan.
So what is the production cost, and the production cost is only more than 1,000 yuan per unit.
Of course, the actual profit is not so large, because the cost of sales is not included. If you add in the huge advertising costs, the profit margin will immediately reduce by an order of magnitude.
Even so, the company's current net profit is 7 million yuan.
Hu Debiao has regretted it more than once, he is optimistic about the VCD cake, but he didn't expect that the cake is so delicious, if he had known this, he would rather borrow usury than let Hu Yang's Huijia Holdings invest.
But now it's too late to say anything, and Hu Debiao can only watch half of the profits flow out of his pocket. No wonder when Hu Yang invested in Aiduo Electronics, he agreed to his conditions so easily.
"Hum poplar looks young, but inside is a far-sighted old fox. ”
At this time, Hu Debiao was smiling, but his heart was dripping blood.
"Boss Hu's ability is really admirable, congratulations on the big sale of our products. ”
Hu Yang always felt that Hu Debiao's face was a little unnatural today, but he didn't think much about it. He smiled and complimented, but knew in his heart that the skyrocketing sales of VCD machines were not the credit of Hu Debiao alone.
Last year, the inventor of VCD and his company invested a huge amount of advertising money in the domestic market, and the effect began to show slowly this year. In other words, Hu Debiao's timing to enter this field was too good, which is equivalent to cultivating the market and enjoying the fruits of victory.
Otherwise, the market has not gone through a cultivation period, and no matter how much advertising money Hu Debiao invests, it will not be possible to produce immediate results.
This is also the reason why Hu Yang did not bargain with Hu Debiao on the investment amount and share ratio when he first invested in Aiduo Electronics. On the one hand, Hu Debiao's offer at that time was relatively fair, and on the other hand, Hu Yang needed to rush for time.
"Come, have a cup of tea. ”
The wide sea of tea is made from the roots of an ancient tree. Hu Debiao personally scalded the cup, made tea, and put a small cup of high-quality red robe in front of Hu Yang.
I don't know if it's because of the weakness of the heart, in the office where the air conditioning is turned on very much, Hu Debiao's head is a little sweaty.
He picked up the small teacup and drank it down, making up his mind.
"Mr. Hu, I have signed advertising contracts with all provincial TV stations in China. Before the Spring Festival alone, we need to spend no less than 20 million yuan on advertising. In addition, it takes a lot of money to develop sales channels. So"
Hu Debiao paused, subconsciously looking at Hu Yang's reaction.
Populus euphratica drank the tea in the small cup, only to feel that the mouth was full of fragrance and endless aftertaste. Drinking kung fu tea is more troublesome, but it also has a sense of ritual that makes people feel happy, and it can be regarded as a pleasure if you are not busy.
Putting down the teacup, Hu Yang smiled slightly and said, "So what?"
"So I think it is necessary for the company to increase its capital and shares, otherwise the company's funds are not enough to support the rapid expansion of the company. ”
Hu Debiao gritted his teeth and still said what he wanted.
Hu Yang did not speak immediately, and habitually touched his nose with his right hand. After pondering for a while, he said, "What about your specific plan?"
Hu Yang did not struggle with Hu Debiao in terms of investment amount and share ratio, but added some restrictive clauses to the agreement. For example, if Aiduo Electronics wants to increase capital and shares, it must obtain the consent of Populus Hu, otherwise it will be deemed invalid.
It was precisely because Hu Debiao knew this that he invited Hu Yang from Yangcheng to Zhongshan today to try to persuade him.
Licking his lips, Hu Debiao said, "Mr. Peng Shangqing used to work in a bank, but he has been in the sea for several years. He intends to take a stake in our company and promises to support the company in terms of loans in the future. Mr. Hu, I know this person, he will never brag. So, I'm going to bring him in as a new shareholder. ”
There is no doubt that the development of any enterprise is inseparable from the support of bank funds. However, Hu Yang felt that things might not be so simple, and the biggest possibility was that Hu Debiao wanted to dilute his shares
But it doesn't matter, Hu Yang asked with interest, "The Mr. Peng Shangqing you are talking about, how much money is he ready to invest and how many shares he is going to ask for, in other words, what kind of valuation can he give the company?"
Faced with Populus Hu's problems one by one, Hu Debiao seemed confident. Mr. Peng intends to invest 50 million yuan and ask for 50 percent of the company's equity. ”
Hu Yang smiled suddenly, shook his head and said, "According to the company's current development trend, he invested 50 million yuan, and he can give him a maximum of 10 shares." It's still up to Boss Hu, your face, otherwise, I wouldn't agree to introduce new shareholders. ”
"How much do I say, Mr. Hu, you are too outrageous."
Hu Debiao's eyes widened, as if he was frightened. But he is actually like a mirror in his heart, with the company's current profitability, ordinary people really will not agree to dilute the equity in their hands.
"You can calculate how profitable the company will be in the next three years, and I don't want to bring in new shareholders from the bottom of my heart. Trouble Boss Hu to reply like this. ”
The smile on Hu Yang's face remained unchanged, but his tone was resolute.
This is that the company has just started, and Hu Yang doesn't want an internal crisis to break out, otherwise there is no need to talk about it.
Hu Debiao was choked for a while, and his face was a little unpleasant, but he quickly recovered. He thought about it for a while before he smiled and said, "What Mr. Hu said makes sense, I remember your favor." But in case people don't agree, what will we do with our financial problems?"
Hu Yang glanced at Hu Debiao with a smile and said, "Boss Hu, I heard that you are ready to collect the advance payment from the dealer, and we should not be short of these tens of millions in the future."
Hu Debiao is a capable person in every way. Taking advantage of the big sales of Aiduo VCD machine, he has already said hello to the dealer, and if you want to distribute Aiduo products in the future, you must pay in advance, and the order of delivery will be sorted according to the time of prepayment.
On the other hand, he informed the supplier that the settlement of raw materials was delayed by one month.
Unexpectedly, dealers and suppliers all agreed to this seemingly unfair condition. Things in the world are often like this, there are many people who put the icing on the cake and few people who send charcoal in the snow. Aiduo Electronics' products became an instant hit, and some people lined up to do business with the company.
Hu Debiao smiled innocently, pretending to be stupid and said that he had forgotten this stubble, but he kept scolding the little fox Hu Yang in his heart.
Leaving Zhongshan, Hu Yang's mood was not good, he had already felt Hu Debiao's wild heart.
"Hey, I can probably guess why one of the giants of the VCD industry back then was unknown in later generations. It is very likely that the wild Boss Hu got away with it himself. ”
What worries us is not that there are no countermeasures, but that Huijia Holdings is overstretched.
Now that he is out of the Aido project, it is safe, but he may also miss the VCD feast. If he didn't quit, Hu Debiao would play any tricks, and he was afraid that the capital chain of Huijia Holdings would really be broken.
headache
"Brother Hu, where are you, I'm almost in Yangcheng, let's make an appointment to meet. Hey, there's a surprise. ”
The BMW car had already arrived at the ring road, and Hu Yang received a call from Chen Jialin. This kid spoke in a sloppy tone today, who knows what his so-called surprise is.
"I just came back from Zhongshan, and I have already entered the city at this time, Chen Shao, you don't have to deliberately hook me, say, where are you going to live, I'll go over now." ”
Hu Yang asked with a smile, but Chen Jialin said that he had booked a room at the Garden Hotel. Hu Yang asked Han Wen to change his route, not to go back to the company first, and to see Chen Jialin directly.
"Ding Dong"
Hu Yang rang the doorbell, and after a while, he saw Chen Jialin with a smile on his face open the door.