Chapter 118: Complicated Situation

In 1997, the development of the domestic automobile industry also ushered in a small peak. Pen "Fun" Pavilion www.biquge.info

In addition to the micro-surface project of Huaxia Plant, the car project that was designated as the 951 project of Anhuai Province has also entered the implementation stage at this time. When the second-hand engine production line was first purchased, the British were asked to provide a turnkey project for the Chinese side to complete the installation of the dismantled production line in Anhuai Province, but I did not expect that the lazy British could not contribute to the work, and they did not look down on the Chinese in their hearts, and felt that they could not play without them. So the grinding workers dragged on and raised the asking price halfway, which made the people of Anhuai, who were bent on seeing the engine land as soon as possible, unbearable. In the end, the British were driven away on the pretext of not being able to fulfill the contract, and the backbone from FAW began to study the assembly line on their own.

In March, Anhuai Automobile Company, covering an area of more than 800,000 square meters, officially broke ground, and the first project was the engine plant.

Originally, Anhuai Province wanted to pull FAW to do the car project together, because FAW had a car license, but then the FAW and Volkswagen joint venture project was on the right track, and he made a fuss to resurrect the Hongqi car, so he found an excuse to leave. The Anhuai people, who were dedicated to entering the field of sedans, were not discouraged, they decided to do it themselves, and half of the problem was solved with the engine. When I heard that the Spanish company SEAT was interested in selling the Toledo generation line, I approached the door to buy the model line. SEAT has been acquired by Volkswagen, and Toledo and Volkswagen Jetta are developed on the same platform, and there are many components that can be used in between. Since the Toledo II model was about to be put into production, SEAT did not refuse the request of the Chinese to buy the production line. Although it is also part of the Volkswagen Group, SEAT still has a certain degree of independence. However, the sale of the production line was opposed by the Volkswagen headquarters, and in the end, each took a step back and only allowed the transfer of model technology, because the price given by the Chinese was too attractive, and the transfer fee was said to be close to 100 million US dollars.

Quietly, the car of Anhuai Province officially appeared on the stage of history, their starting point is very high, and they are ready to produce products that are benchmarked against Jetta cars. Because they spent a lot of money to get Toledo's model technology, they also entrusted Taiwanese manufacturers to help design and produce supporting molds and production lines, and strive to achieve the car landing before the arrival of 2000.

Also in March, the joint venture project between General Motors and SAIC was officially signed at the Great Hall of the People, and the Chinese Premier and the Vice President of the United States attended the signing ceremony. The project plans to invest 1.52 billion US dollars, mainly producing Buick mid-range and luxury sedans, with an annual production capacity of 100,000 vehicles, 100,000 automatic transmissions, and 150,000 V6 high-volume engines. At the same time, GM has also satisfied China's desire for automotive technology by establishing a Pan-Asia Automotive Technology Center in Hujiang City, with an investment of 50 million US dollars. As the world's largest automotive group, GM has finally realized its desire to enter China, a market with huge potential. Although it is one step slower than Volkswagen, it is still faster than the second Toyota.

GM's joint venture project has been warmly welcomed by the Chinese government, because first, the world-class automobile R&D center has been officially launched, which is more generous than Volkswagen, which has been here for more than a decade. The second is to produce an international level automatic transmission for the first time in China, and begin to change the pattern of domestic production of cars only with manual transmission.

Under the stimulation of GM Group, Toyota finally couldn't hold back, and the previous pretended to be cold was completely gone. They have gone too slowly from selling imported cars to building parts production plants in China and preparing for joint ventures with domestic auto companies. Now they have begun to take the initiative to contact Jinqi and plan to establish a joint venture with Jinqi. Because Tianjin Automobile and Japanese Daihatsu Automobile have a good cooperative relationship for more than ten years, and Toyota has been acquiring and increasing its stake in Daihatsu Automobile Company, sooner or later Daihatsu will become a subsidiary of Toyota.

Since GM is in the lead, Toyota has also proposed corresponding terms. They are planning to set up a technical center in China to provide technical guidance and assistance to Tianjin Automobile. This technology center is still a big step behind GM's Pan-Asia Center. However, in the selection of the first model, Toyota takes into account the traditional advantages of Tianjin Automobile in micro and small cars, and plans to put into production the Vios small car to test the Chinese market, with an annual output of 30,000 units.

However, because Toyota has not selected a partner for a long time, even if it reaches a cooperation agreement with Tianjin Automobile, it needs to be submitted to the Chinese government for approval, and the process is expected to take two years. That is to say, Toyota from the approval to the start of production, at least before 2000 is gone, according to Toyota's speed of the most optimistic estimate of the car with the bull's head mark off the assembly line in 2002.

GM reached a cooperation agreement with SAIC in 1995, and it was not until 1997 that it was officially approved by the Chinese government. Toyota's failure to enter China in time gave a novice like Huaxia a certain amount of buffer time.

At a time when other auto giants are looking to enter China, some people are going so far as to give up a potentially huge market and break up with a domestic joint venture partner. If the French are the most romantic people in the world, then the list of the most business-savvy will not be able to find the easily hot-headed French rooster. Of course, this breakup is no longer dominated by romantic French, but unilaterally dumped by China.

In 1985, the French Peugeot entered China and established a joint venture with GAC to lay out the forefront of reform and opening up in southern China. As a result, the French side did not bring the latest models to China like Volkswagen, but sent the previous generation models Peugeot 504 and 505 that had been eliminated. And without studying the preferences of the Chinese, they directly took the station wagons that are popular in Europe but not suitable for China's national conditions as the main products. With poor chassis, high fuel consumption and outdated appearance, the car has gradually lost its competitiveness in China's most open Nanyue landmark. The streets are full of imported cars, and the Peugeot 505, a model from the 70s, is clearly a generation behind. In addition, the domestic production rate is not high, the imported parts are too expensive, the cost has not been reduced, and the CKD production model is adopted, which is to add insult to injury, and the management of China and France has been friction and has not formed a joint force. In the 12 years since the establishment of the joint venture, the total sales volume has not reached 100,000 units, and the French Peugeot has not yet agreed to launch the latest model products. Peugeot made a profit of 4 billion yuan from the sale of parts, while the joint venture suffered a loss of nearly 2.95 billion.

For example, after 12 years of marriage, GAC, the husband, has been working hard to make money to subsidize the family, but his wife Peugeot has been buying daily necessities at high prices at her in-laws' house, resulting in a rich in-law and a loss to her husband's family, and finally caused the husband and wife to quarrel and divorce.

Under pressure from the Chinese government, Peugeot has agreed to transfer its entire stake for one franc, withdraw from the GAC joint venture project, and wholeheartedly operate the joint venture project with the second automobile. It's embarrassing that a good deck of cards can be played like this by the French.

Automobiles are a big project that provinces are vying to launch, and Nanyue Province will not give up the precious car license plate in its hands. For this reason, when planning to divorce Peugeot, GAC has been looking for a candidate for the next wife since 1996, and foreign giants such as GM Opel, South Korea's Hyundai, Mercedes-Benz, BMW, and Honda have been rumored to have scandals. Among these manufacturers, GM is the most active, and its Opel Automobile intends to introduce the Yastra model to China first, and then other best-selling models.

In the context of not reporting to the central government for approval, GAC reached a cooperation agreement with Opel privately, and worshipped heaven and earth without telling his parents. It's a pity that when discussing the beautiful life after marriage, Opel refused to bear nearly 3 billion premarital debts, and the two parties made an awkward dispute over the 200 million discount fee after hard negotiations. At this time, the central government, as a parent, knew about the elopement of GAC and Obao, ruled that the marriage contract was invalid, and did not agree that their son would take another daughter of GM's in-laws. Can't put all the eggs in the same basket, under the opposition of the central government, GAC finally found Honda from Dongying, who is good at running the family, as his second wife.

It was better to come early than to come by chance, and Honda, an honest man with a large dowry and willing to bear premarital debts, became GAC's final chosen partner. Due to historical reasons, smuggling activities have been frequent in Nanyue Province, and Japanese cars have been able to occupy the local market on a large scale. Therefore, GAC chose Honda to start a good story.

In the complex changes of the automotive industry, the production car of Huaxia Light finally landed on the Hushan production line, firing the first shot of Huaxia Factory's entry into the automotive industry.