On a Santana rented by a South Korean.

A car squeezed 6 people.

Liu Dingxin crossed his arms and looked at the two people in the back row with disdain, seeing how they looked foreign.

"Parking. Park Jung-woo shouted.

Two Koreans got out of the car and walked to the side of the road.

Kim Sung-hwan hated the roots of his teeth.

"It must not be reported to the club, this matter is only solved by ourselves, and it must be solved. ”

Kim Sung-hwan frowned.

It's too late to regret it now.

A small persimmon, but it is a fist product created by Lingyan Company.

is a five-year program.

Don't look at Kim Sung-hwan and Park Jung-woo, just the two of them, it seems that they are just coming over for simple purchasing.

But the truth is not so simple.

There is a long list of marketing plans behind it, and the upfront investment has reached several millions.

……

Why is a small persimmon so important in the eyes of Koreans?

First of all, persimmons have a long tradition of eating them in Korea.

The cultivation area is also very large, the yield is high, it is ripe in winter, it can also avoid the invasion of typhoons, the vitality is tenacious, and it is resistant to storage.

It has helped Koreans survive countless winters in their thousands of years of history.

The status in the minds of Koreans is extremely high.

"Jujube, chestnut, pear and persimmon" is a necessity for Koreans to worship their ancestors on the first day of the Lunar New Year.

And Yeongam Co., Ltd., where Kim Sung-hwan and Park Jung-woo work, is a long-established food company in South Korea.

The products involve many aspects, puffed foods, French fries, potato chips, snacks and dried fruits, including traditional persimmons, are all being made.

It is a subsidiary of South Korea's Daewoo Group.

South Korea's Daewoo is one of the five largest conglomerates in South Korea.

Hyundai, Daewoo, LG, SK, Samsung, five major consortiums.

South Korea's territory is small, border conflicts are constant, but it stubbornly squeezes into the Asian tigers, its economic development model, it is more special, he refers to the economic model of the Nordic countries.

Purely export-oriented, vigorously develop multinational groups, carry out foreign joint ventures, lead the way with science and technology, concentrate resources, and use several large points to promote the economic development of the whole country.

It's like Nokia.

Everyone knows Nokia, and everyone knows that it is a mobile phone.

But I don't know the history of the Nokia Group, which began in 1865.

It is the pride of Finland.

It grew all the way and eventually gained the support of Congress.

Began to embark on the road of rapid development.

By 1967, Nokia had developed into a large, multi-industry company with industries such as paper, chemicals, rubber, cables, pharmaceuticals, natural gas, oil, and military.

It has also become the largest multinational group in Finland.

It is precisely because of such a large industrial foundation and strong R&D strength, financial and material resources.

can be after the implementation of Nokia mobile phones.

Quickly occupy the global market.

For 10 years, it has been firmly in the position of the world's No. 1 communications industry.

Nokia alone accounts for 20% of Finland's total exports.

A single company accounts for more than 10 percent of Finland's GDP.

In the later period, it accounted for an exaggerated 50.

A country with a population of only 5 million, relying on a multinational group, has become the world's most developed country with the highest welfare benefits.

Once replaced the United States, Pan Huan ranked first in the "Global Competitiveness" released by the World Economic Forum.

It is precisely this model adopted by South Korea that it fully supports large consortia and the country guarantees the world's top 500 companies.

And it worked.

The five major consortia, only South Korea's Hyundai, started from an auto repair shop, starting a little higher, and soon transformed into machinery, engine manufacturing, and so on.

Several other major consortia started in basic industries.

Samsung, for example, started as a trading company and slowly shifted to the electronics field by accumulating capital on small commodities such as fertilizers, seafood, groceries, and noodles.

LG is a basic chemical industry, starting with small plastic commodities, combs, soap boxes, garbage cans, and turning to synthetic chemicals, toothpaste, soap, electronics, electrical, and electronic fields.

SK, which is more ordinary, started in the textile industry, when SK 15 textile machines won the world, then turned to fiber, nylon, and finally turned to energy, deepened the field of oil refining, and then involved communications.

The development trajectory of these major consortia represents the miracle of South Korea.

These five conglomerates account for 40 percent of South Korea's GDP.

Almost all the total import and export volume of commodities except food and energy.

Created a Korean miracle.

Among them, Daewoo Group is a legend within a legend, from a company of 5 people, more than 10 years, to 50 billion US dollars.

The field involved is complicated, almost all-encompassing, all-inclusive, he dares to do anything, any enterprise dares to merge, every time it is a cross-border operation, and every time it turns a profit, it is known as the aircraft carrier battle group of South Korean business.

And the founder, Jin Yuzhong, how did he start?

It started by importing and exporting.

After graduating from university, Kim Woo-jung's first job was at Seoul Industrial Co., Ltd.

It is an import and export trading company.

Jin Yuzhong's work content is mainly responsible for nylon fiber products, import and export business.

It didn't take long to get to the position of team leader.

He led a project to import nylon fiber products from Japan and sell them to textile companies in Seoul.

And what is nylon fiber?

Let's put it this way, Fan Yang and the leather shoe factory they run have genuine leather and artificial leather.

And nylon fiber, simply put, can be understood as rayon, rayon.

It is a chemical fiber product, invented in 1937, and once introduced, it led to a revolution in the textile industry.

Traditional silk products are slowly withdrawing from the market.

Among them, the polyester fiber, flowing into the Chinese market, is called really good.

This product is of incomparable epoch-making significance.

Invented by Carlos of DuPont in the United States, the Asia-Pacific region has been carried forward by himself.

It has a very strong nylon production capacity, which has played a great role in the economic recovery after World War II.

At that time, Jin Yuzhong was the agent of nylon fiber.

He is a workaholic and a sales genius, and it didn't take long for him to fight his way out of many foreign trade companies in Seoul and occupy a certain market share.

However, Jin Yuzhong was not satisfied with this situation, and chose to go abroad for further study and began to visit various countries to inspect the market.

This time he went out, and he found a business opportunity.

When he went to Singapore, he found that the clothing and textile market in Singapore was not made of natural fibers.

It was Vietnamese.

As we all know, Vietnam is also a third world country.

Economic development is backward and extremely uneven.

Labor is also extremely cheap.

As a result, the price of nylon fiber in Vietnam is much lower than that of the original one.

Correspondingly, the quality is much worse.

The price in Vietnam is cheap and the quality is poor.

The price of this book is expensive and the quality is good.

And how do Singapore's textile companies weigh up?

In the face of malicious competition at home, Singapore's businessmen did not take the high-end route and compromised to the low-end.

In order to make huge profits, we gave up the use of this and used Vietnamese nylon fiber.

As a result, Singapore's clothing products are far less quality than Korean clothing.

And the cost of labor in Singapore is expensive.

Compare it all in this way.

Even if the local Korean fiber is used, the cost of using Vietnamese fiber is lower than that of Singapore.

This leads to a gap, and Korean clothing, at the same price point, is of better quality than Singapore's clothing.

In this way, Korean clothing products will be fully competitive.

So he changed his approach and established another channel.

Abandon the simple export of nylon raw materials.

Turned to represent Korean clothing.

Sell Korean clothing to Singapore.

With his unremitting efforts, he succeeded.

Reach out to a major customer.

In the first order, an export contract with a total of 340,000 US dollars was signed with a garment merchant in Singapore.

With this single order, Seoul Industrial Co., Ltd., which was on the verge of bankruptcy, came back to life and quickly entered its heyday.

Because Jin Yuzhong saw business opportunities, he soon occupied a part of Singapore's foreign trade market share.

And Kim Woo-jung has also become South Korea's "clothing export king".

With his own strength, he reached the position of minister, and he was only 28 years old this year.

This successful case of Jin Yuzhong was selected into the economics textbook of Harvard Business School.

This high-level output method has been leading the Korean apparel industry until 2018, and it is also the mainstream thinking of Korean export companies.

Later, Daewoo Group, in the process of starting an industry, has not given up the import and export business, and soon became the largest export group in South Korea, in the domestic aircraft carrier battle group, to foreign countries, the annual total import and export volume of Daewoo agents, will account for 20% of South Korea.

Jin Yuzhong started with this, and has always attached great importance to the low-level development and high-level output of third world countries.

As for the Chinese market, he has been planning for many years.

South Korea's Daewoo has always been known for its organization and foresight.

Even a small persimmon, under the banner of Jin Yuzhong, is not so simple.

After discovering Bupyeong persimmons, Yeongam quickly realized that this product, as long as it was introduced, would cause an industrial revolution in the entire persimmon industry in South Korea.

In terms of marketing, they took great pains to participate in the cooking show held by BC TV this year.

Take Fuping persimmon cake as the main raw material, ask the celebrity to endorse, and send it to participate in the K link of the dessert master.

The first season has already won the championship.

The Lingyan frozen cake launched by Lingyan Company has caused heated discussions in South Korea.

Online ordering calls have long been blown up.

This year's product orders have already reached an astronomical number.

It's just a smokescreen.

Since China and South Korea have never openly established diplomatic relations.

South Korean capital is not able to enter.

It can only be dragged first.

And this year, these tons of persimmons in Fuping.

It is the life-saving food of Lingyan Company.

Orders from ordinary people, they can not be accepted.

However, the Korean top management and the various marketing activities expected to be launched are indispensable.

In two years, their fruit base will be completed.

But I didn't expect that at the critical moment, I was actually in this ring, and two little-known little staff members ruined a big thing.

The more Kim Sung-hwan thought about it, the more serious it became.

"No, I have to talk to him again, Zhengyujun, this time, I may have to lose my savings for many years, this is a mistake I made, you also have a certain responsibility, I am ready to increase the price of 4000 a ton by 3 times, this loss, I should be jointly responsible for it, I bear twice, and the rest is doubled, by you, how about it?"

"How is this possible?"