Why did Tianye Automobile find Han Hao, because some of them were enthusiastic to help matchmaking, Li Guoan of Xinhua News Agency went to northern Henan for an interview, learned about the plight of Tianye Automobile, and recommended Huaxia Industry to him. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

As a senior journalist in the automotive industry, Li Guoan has witnessed the decision-making process and major events in the development of China's automobile industry, especially he has been selflessly running for the development and growth of China's automobile industry, and is one of the respected authorities in the automotive industry.

As a leading enterprise in northern Henan Province, the local provincial government has always wanted to mediate the vicious price war between Tianye and the Great Wall. Although the pickup truck is not as good as the car, but at least it is not a problem to eat well, when other provinces have launched the car project, northern Henan Province also wants to fight in the automotive industry, and intends to integrate the province's automobile companies to become bigger and stronger. The threshold of the sedan is too high, so concentrate on making pickups and off-road vehicles, especially near the capital, every move is in the eyes of the Son of Heaven, so northern Henan Province has always been well-behaved and does not have the courage to make small moves in southern provinces.

Before, the province wanted to take the lead in allowing Tian Ye to annex the Great Wall, but Wei Dajun, who had a tough personality, resolutely disagreed, why couldn't the Great Wall do it himself if he wanted to find a mother-in-law. In addition, the two sides fought to the death in the pickup market, and formed a contradiction like a sea of blood feuds. The governor of northern Henan personally came forward and invited Li Tianping of the field and Wei Dajun of the Great Wall to say that it was useless, and the local government was also discouraged.

Wei Dajun believes that the field car is lifeless, the management is chaotic, and many branches have become rat bins for employees of state-owned enterprises to empty the fields, fatten individuals and lose the country, and it is absolutely impossible for him to go in and wade into this muddy water. Li Tianping, the boss of Tianye Automobile, believes that he is the founder of the domestic pickup truck field, and only as a large enterprise, he will merge with others, where is the turn to get the hairy boy of the nouveau riche around him to point fingers at him, and the cooperation with Great Wall Motors is impossible to talk about.

Both sides have no willingness to cooperate, you can't drink water by pressing the bull's head, especially Wei Dajun belongs to a private enterprise, and the government order will not work for him. Now that the Great Wall has risen and defeated Tianye to become the first in the industry, Wei Dajun asked him to integrate Tianye Automobile, and Li Tianping was of course not convinced and would not agree. It is said that the vicious fight between the two enterprises has caused officials of the local Baozhou city government to hide far away and not even participate in some normal business activities under the pretext of being harmed.

According to the written analysis, both sides are the boss and second in the domestic pickup, and the advantages of making the two families together by executive order outweigh the disadvantages, and resources can be concentrated to avoid infighting and make better results. It's a pity that the integration of enterprises is not a simple one plus one, the two corporate cultures are different, and the leaders are incompatible.

For example, BMW ate the British Rover car for 800 million pounds (equivalent to 1.26 billion US dollars) in 1994, fantasizing about using Mini, Rover, MG and Land Rover to make up for BMW's luxury car brand, so as to open up all levels of consumers. Mini and Land Rover are very individual and promising car brands, Rover can exist as an ordinary economic car, MG as a sports car to meet the needs of the niche, so as to form a group army with luxury BMW brand sedans, rapid development and growth to avoid the fate of being merged. Since the mid-80s, there has been a trend of mergers and acquisitions among the world's automobile companies, and many automobile companies have grown for the sake of growth, thus blindly merging with other small and medium-sized automobile companies. It was the old brother and old rival BMW who ate Rover, and Mercedes-Benz, which is also in the luxury camp, was stimulated to swallow Chrysler Corporation blindly and wishfully.

After BMW entered Rover Motors, it found that integration was not such a simple thing, the British style of doing things was completely different from that of the Germans, and the integration of enterprises could not be put on the right track. With the help of BMW, Rover re-planned the three major models of 25, 45 and 75, and invested a lot of energy in Land Rover's new off-road vehicle, and even delayed the development and listing process of its own BMW model X5, but unfortunately it is still unable to return to the sky, ushering in huge losses every year. Coupled with the rise in the exchange rate of the British pound against the Deutsche Mark, BMW spends hundreds of millions of marks a year to fill Rover, and the experience situation has deteriorated, and the stock price has been falling. If the United States was mired in the Vietnam War and did not know why, then BMW was also in danger of dying like a traveler stuck in the quagmire in the Rover project.

Before being sold to BMW, Rover had actually cooperated deeply with Honda, which once held a 30% stake in Rover. In order to enter the European market, Honda wanted to land ashore with the help of Rover's sampan ship, but when he choked on several mouthfuls of water and was about to abandon the ship to escape, he was taken over by BMW.

He thought that with his advanced technology, he could quickly restore the competitiveness of his products by using Rover's factories and brands in the UK. Unexpectedly, it was met with lazy British workers and strong trade unions, coupled with incompetent management, Rover's habit of eating and waiting for death was vividly displayed, and BMW was unable to even exercise the power to lay off employees in the British factory for a while. The British are a strange existence in the field of automobiles, otherwise they would not have sold all national brands such as Rolls-Royce, Land Rover, Jaguar, and Rover.

In 1989, Ford acquired the Jaguar brand for 2.5 billion US dollars, hoping to enter the field of luxury cars and sports cars that it had been looking forward to, but unfortunately it has not been able to effectively control and restrain workers and management, and the production efficiency is low, resulting in consecutive losses. Why Ford wants to acquire Jaguar, it is related to the fact that Japanese brands have launched luxury brands in the United States, Toyota has launched Lexus (Lexus), Honda has launched Acura (Acura), Nissan has launched Infinity (Infiniti), they have been very successful in the American market, Ford's Lincoln alone is not enough, and the Jaguar brand with historical heritage has become another powerful hand man for entering the luxury sedan. After all, Ford has been deeply rooted in the hearts of the people as a civilian car brand, and if it wants to go up, it can't shake the ceiling above its head, so it has to buy another luxury brand to expand its store and enter the luxury car field with higher profit margins.

Ford's dilemma BMW is not unaware, but the acquisition of Rover can get the four major brands of Mini, Rover, MG and Land Rover, even if the brand is enough to return 800 million pounds. After all, Ford spent $2.5 billion to buy the Jaguar brand, and now BMW can buy four British brands for less than half the price, and the deal looks very profitable. Of course, doing business is not a one-shot deal, and the British government asked BMW to continue to invest in saving Rover Automobile Group, which is the follow-up capital that BMW optimistically estimated at the time of the acquisition. By the end of 1998, BMW had lost more than $3 billion on Rover, and BMW would be dragged into the dark abyss by Rover if he didn't let go.

The huge losses have caused discord within BMW, and shareholders and management have demanded that the company's business strategy be changed, otherwise BMW will be acquired by General Motors or even Volkswagen.

Because of the hot potato of Rover Motors, BMW has not been able to develop the vast Chinese market effectively, although it has been meeting with many Chinese auto companies, but it has always been thunder and raindrops, and has not been able to really enter China. Although the Mercedes-Benz brand has not entered China in passenger cars, Mercedes-Benz has entered into a joint venture agreement with Southeast Motor to produce its business station wagons in commercial vehicles. In the field of buses, Mercedes-Benz also cooperates with Yaxing Group to produce Mercedes-Benz buses. Especially after the formal merger with Chrysler, Mercedes-Benz can enter the domestic sedan market with the help of Shouqi Jeep's channel.

At a time when the European headquarters was in a hurry, BMW did not have time to take care of too much of the emerging Chinese market in Asia. After all, as a luxury brand, the income level of Chinese at this time is limited and has not reached the stage of consuming luxury brands. Of course, the Chinese market has not proven its ability to consume luxury sedan brands, and BMW is also waiting to see what the regular mid-range and high-end sedans Honda Accord, Buick New Century and Passat can do.

Entering the field of pickup trucks, Han Hao is really interested, but due to the limited energy of Huaxia Automobile itself, the Q1 micro car and C1 compact car are about to be ready to go on the market, and they will not have time to consider it for a while. Now Li Guoan invited himself to Tianye Automobile to inspect and discuss cooperation, and there is no loss in going to see it.

With Ling Yunzhi and others, Han Hao and his entourage came to northern Henan Province to visit the field car.

The whole factory was silent, and sporadic banging sounds could be heard from time to time in the huge workshop, and it seemed that the rumors that Tianye Automobile was in a state of semi-shutdown were true.

Han Hao met Li Tianping, the boss of Tianye Automobile, and his son Li Yujun, their father and son looked very similar, both of them were tall and big men with typical national characters in the north. Li Yujun was already the deputy general manager of Tianye Automobile at this time, and from the perspective of arrangement, Li Tianping regarded him as a successor.

Li Tianping single-handedly developed Tianye Automobile from a small repair shop to a large enterprise with assets of nearly one billion yuan, but the ownership of the enterprise has not been clearly divided, and the local government is among the absolute majority shareholders. Like many large local companies, the property rights of Tianye Automobile are not clear, and it is unclear how much of Li Tianping's shares are in it.

In fact, Li Tianping alone has the final say in the operation of Tianye Automobile, but the ownership is in the hands of the local government. This made Han Hao suspicious, cooperating with such a company with vague property rights, if something went wrong in the future, he might have no place to reason.

What he values most is the new factory production line built by Tianye Automobile with 500 million yuan, which is a real resource, although it is equipment for the production of pickup trucks, but it is still of great value. Huaxia Automobile will become bigger in the field of micro noodles in the future, and it is a good choice to join the light passenger car industry, as long as the production line of Tianye Automobile is slightly transformed, in addition to the production of pickup trucks, it can also produce light passenger vans on the same line.

Under the consideration of such a premise, Han Hao agreed to come to Tianye Automobile to discuss the opportunity for cooperation.

Li Tianping has a good vision, these equipment are at the first-class level in China, using many machines imported from Germany, in addition to the production of pickup trucks and light passengers, but also the production of urban road SUV SUVs that are currently emerging in the United States.

After talking, Tianye Automobile only hopes that Huaxia Automobile will inject funds, and does not want it to interfere in factory management, while Han Hao wants to be able to control this batch of brand-new production lines and set aside enough production capacity for the development of Huaxia Automobile in the future.

At the beginning, the goals of the two sides were very different, although Li Tianping welcomed Han Hao's arrival, but he was a state-owned enterprise CEO who did not look down on the township enterprise Huaxia Factory from the bottom of his heart. In his heart, he has always had a trace of fantasy, that is, as a state-owned enterprise, the province will not let go, as long as the province comes forward to refinance Tianye Auto, it can solve the current shortage of funds.

Although Tianye Automobile has received 30 million support funds from the provincial government through hard work, it is undoubtedly a drop in the bucket in the automotive industry, and it can only temporarily alleviate the urgent need to solve the company's liquidity problem. Because the interest pressure brought about by the production line with an investment of up to 500 million yuan is not easy to solve with 30 million, and there are still Great Wall pickups in the market.

Huaxia Automobile was soon listed on the A-share market, and capital was naturally not a problem, and Tianye Automobile took a fancy to this, but they were unwilling to give up control of the company. Li Tianping hoped that Huaxia Automobile would inject 100 million yuan, but he could not make the decision in the transfer of shares, because the meeting between the two sides was carried out without the local Baozhou municipal government.

But this time Han Hao didn't come in vain, he got a news that made him look forward to it.