Chapter 86: What's Wrong
After seeing Song Ze's state at this time, Ding Hui breathed a sigh of relief. Fortunately, Song Ze has been listening.
When the latter saw him stop, he said, "I understand what you mean, that is, to integrate the services we have into your platform, or we can promote them on our respective platforms at the same time." Let our customers in both families share the convenience and benefits. And we are able to broaden our customer base. But you have to get to the specifics, otherwise how would I know about so many of my projects and resources. Which ones are suitable for your proposal?"
After listening to Ding Hui talk about his plan, in fact, it was not only him, but Song Ze was also very moved. Song Ze knows that although Ding Hui's company is now a little worse than when he was a giant in Yanjing City before. However, the skinny camel is bigger than the horse, and Ding Hui's Aoyou Group still has most of these core competitiveness in terms of contacts, customer resources, and partners. If you cooperate according to the plan proposed by Ding Hui, it will not only be beneficial to Ding Hui, but also to Song Ze's own company.
Ding Hui nodded, relieved himself, and calmed down. At this time, he could almost finally let go of the heart that had been tense until now when he entered the private room, because he could be sure from Song Ze's words and deeds and his attitude towards him that Song Ze had not connected the explosion to him until now.
Ye Cheng didn't care too much about what they were talking about at this time, anyway, he only knew that Song Ze was talking about this cooperation and that business now. In the end, he is just helping himself run the travel group. So he wanted to chat with Qiu Yihan for a while, but he encountered Qiu Yihan's indifference as always, in order to attract her attention, Ye Cheng was very cheap and carefully took out the ring in front of Qiu Yihan again, so, in the next second, Ye Cheng gritted his teeth and tried to hold back a shout that wanted to pour out immediately because of the pain......
After taking a sip of the tea that the waiter had just poured, Ding Hui went through the whole idea and plan before saying to Song Ze: "You also know that our company is mainly engaged in tourism services. Not only are there many bus companies and many tourist attractions looking for us to cooperate, but we also have a lot of tour guide resources. Whether it's a chartered car, a group ticket to buy attraction tickets, we have discounts and discounts. Most people who want to travel in Yanjing City or other nearby places will consult or check the guide on our app, and the strategy of various attractions, restaurants, etc., and the evaluation of past tourists.
We always thought that all the services were well received, but our customer requirements development and access team found a big gap in us. In fact, we are now facing a blank area, or a lack of services and vacancies. What I call this white space, it's a place of great value to develop, and until now, I haven't heard of anyone or company developing this area. ”
Originally, everyone was not interested in these industry terms spoken by Ding Hui, but when they heard about the area that was developed on behalf of the valuable generation, it was valuable, and the development meant that there was a market and money to be made. So they immediately became interested. I wonder if I can also plug in and catch even a small pen.
"Are there any natural forests that are going to be developed into scenic spots? or wetlands that have not been developed. As soon as Xue Fugui heard the area, the first thing that came to mind was these substantive things.
Song Ze couldn't guess what Ding Hui was going to say, so he also looked at Ding Hui with his cheeks up, shook his head and motioned for him to continue.
A mysterious smile suddenly appeared on Ding Hui's face, as if he was about to announce an exciting event: "This blank area is all the services for high-end tourists."
In fact, it does not need to be too deliberate to conclude that our company's main customer group is actually just the middle class. The consumption capacity is quite passable, there is no need to live in a high-end way, eat a lot of food, and it is enough to travel just by bus, and all these groups want is to go out for a trip. However, it is not because only these consumer groups need to travel, but only the services we provide determine that only these consumer groups choose us.
Three-star hotels or inns, buses for dozens of people, group tickets that do not take the green channel in tourist attractions, and can barely maintain a full stomach. We provide these services that can be said to be relatively inexpensive, which is why these groups choose us. But then it occurred to us that we ignored the market of high-end consumer groups and high-end customers. In fact, we serve a high-end customer well, and we can top five or six ordinary tourists.
We always think that those who are very wealthy, if they want to travel, will let their entourage arrange everything and be done. In fact, not everyone knows how to travel correctly, and there are still many people who need a professional travel company like us to provide travel route planning, restaurant and hotel selection, etc., so that it is the perfect experience.
When providing services to these high-end customers, the cost of the service is appropriately increased, and as long as the service is in place, they will not mind the problem of charging at all. This is what makes it different from ordinary customers, for example, when they get off the bus and take their luggage back to the hotel room, they may still think that the hotel is not good, but they don't think that they only paid that little.
But if you are serving a high-spending tourist, you arrange a top-notch hotel for him, take him to the door of the hotel in a luxury car, and then have someone to help deliver the luggage to the room. They feel relaxed and considerate of the service, and if you charge more money at a time, they will not have a problem. That's the benefit of serving these groups.
And our company, right now, just doesn't provide these services, so we are missing a lot of these customers. And now, the cooperation I want to talk about is to be able to work with Song Ze to open up this blank area and quickly occupy the high-end market of tourism, we have specially analyzed and investigated, and almost half of the people in many high-income or wealthy groups have expressed this need. They are usually reluctant to apply for low-cost tour groups, although they have money, but they cannot get satisfactory service and travel quality. So it's going to be a project and idea with a high rate of return. ”
I have to say that Ding Hui's words are very inflammatory and convincing. He was only halfway through his words, and Song Ze was already planning to shoot the case. However, Ding Hui's words did make him feel very reasonable, so after Ding Hui finished speaking, he asked for his opinion. Song Ze nodded in approval without hesitation: "Your idea is indeed good, and it really impresses me." So how am I going to cooperate with you?"