"I'm calling this a cheat? In the future, when he earns money, he will thank me for being good. Fan Yang said with a smile: "Small household appliances like this will generally be purchased in the provincial market, and the profits are not high, let's go to the electrical street to have a look." ”

I drove all the way to the past, and came to a street called Tianhan Avenue, where there was a Yunda wholesale market.

Hanzhong's clothing, department stores, small commodities, etc., all come out of here.

At five or six o'clock in the evening, there is not much traffic.

The largest shops in the street are all operating TVs, one is Changhong, and the other is TCL.

Changhong is an enterprise in Sichuan, formerly a state-owned enterprise, engaged in military radar technology, and later turned to the TV industry, growing rapidly, and making great contributions to the national brand, launching two rounds of price wars, and squeezing out the Chinese market for color TVs and household appliances in South Korea for a time.

The other, TCL, is located in Huizhou, Guangdong, which is the earliest Sino-Hong Kong joint venture company.

It's just that Changhong has always been focused on domestic, and TCL, from the beginning of the brand's establishment, has defined the international strategy, and is ambitious, TCL is three separate English words, a, lion, meaning combination for today's Chinese lion.

The two shops are quite large, more than 200 square meters by sight, and the two shops occupy two storefronts, and the middle is opened.

It is full of desktop color TVs that are self-made.

Fan Yang took a few people in and went around,TCL's main feature is an ace color TV,The maximum 27-inch specification has been launched,Because it is a Hong Kong-funded company,It is slightly better than Changhong in terms of technology,The price is slightly more expensive,Between 1400-2800 per unit。

Zhao Guangming's eyes were extremely red.

When he walked out, he asked, "This must be very profitable to sell TV, right?"

"Of course. ”

"Then how much do you think it costs to open a shop that sells TV?"

"Prepare a few hundred thousand. ”

"Is it going to be that expensive?"

"Of course,This is obviously a city-level agent,I don't believe we will finish shopping on this street,Do you see if there are any Changhong and TCL TVs sold?"

This street is not long, only two or three hundred meters in shape, and there are shops on both sides, and there are only a few dozen storefronts in total.

After walking around, I didn't see any similar stores.

"This brand of household appliances, his marketing channels all rely on investment, set up a three-level agent, you want to get TCL's provincial general agent, to bid, there is no millions can not be taken down, in other words, as long as you take it, just sit and wait to make money. ”

After Fan Yang finished speaking, he added: "Of course, this is a bet, you bet right, make a profit, bet wrong, the manufacturer's brand strategy failed, was crushed by peers, and dealers also suffered."

Liu Dingxin also said: "Mr. Fan is right, these are big capitals, domestic first-line TV brands, and municipal-level agents, saying that hundreds of thousands are less, and you really can't get it if you have less money." ”

Hearing that it would cost hundreds of thousands, Zhao Guangming closed his mouth with interest.

"To make electrical appliances, you must first know what is called brand goods, and what is called wide goods, such as TVs, refrigerators, washing machines, etc., the technical content is too high, and there is almost no such thing as wide goods, but the others are different. ”

The previous section of this street, with a relatively good location, is mostly the stuff of brand manufacturers, and the entry threshold is too high.

There is only a section at the end of the street, which is selling some small household appliances.

After going in and looking around, Fan Yang shook his head again and again.

I have to say that the variety of small household appliances in this era is really scarce.

After 2000, like this city-level electrical street, the variety of small household appliances should be very complete, juicers, soybean milk machines, sterilizers, microwave ovens, induction cookers, water dispensers, vacuum cleaners, water purifiers, these messy, just kitchen appliances, can count dozens of types, more household categories.

In this day and age, there are far fewer types of goods, nothing more than electric frying pans, rice cookers, electric fans, hair dryers, electric irons, electric cooking pots, electric shavers, and so on.

In addition to all kinds of wide range of Walkmans, tapes and so on.

The concept of this kind of small household appliances is very strong.

The so-called Guangzhou goods can be simply called Guangzhou goods.

Later, it was used to refer specifically to non-branded products.

This kind of wide goods has a very obvious feature, that is, the industrial chain of the manufacturer is seriously incomplete.

In other words, there is no core technology of its own.

All parts are procured and then assembled.

Like the manufacture of an electric fan, although it is simple, it still involves a lot of aspects.

The first choice is that it is an AC electrical appliance that requires a single-phase asynchronous motor, which is generally purchased, and only the real big brands will even wrap the coil around themselves.

What about the shell that wraps the motor? If it is iron, then there should be sheet metal work in the factory.

If it's plastic, there should be an injection molding job.

Then the fan leaves are also a separate link.

There is also a capacitive voltage divider to control the gear, a plastic button on the outside of the voltage divider, and a plastic shell, which are two separate links.

According to the previous method of state-owned units, to build a manufacturer of electric fans, at least four or five different types of production lines and related manufacturing departments were needed.

That's when it comes to R&D, updating, and generational change.

In short, you can do whatever you want, and you can design the appearance at will.

This is a brand, with strength and vitality.

Like the later Midea, Royalstar, and Wansheng, these are all brand goods of large manufacturers.

And what about the wide cargo?

It's all about assembly.

Private electric fan manufacturers generally do not invest in such a large-scale and complete production line.

began to compress their own industrial links, so as to subcontract out.

For example, if the plastic shell is made, then go to the plastic factory to open the mold and customize it.

The fan blades of the electric fan, the mask of the fan blades, are also subcontracted.

Over time, even the manufacture of electric motors has been omitted and customized to specialized motor manufacturers.

In this way, the manufacturer has no core technology and relies on assembly.

The industrial chain is subdivided.

That's a good thing.

But over time, these injection molding factories, motor factories, and sheet metal factories will not need you to customize them after they have tasted the sweetness.

He launches the right product himself.

For example, the injection molding factory in Guangzhou likes to unite with the motor factory to design a total of seven or eight injection molding products according to the other party's motor model, and sell them in their own factories.

to build your competitiveness.

It becomes that as soon as you arrive in Guangzhou, you go to the home appliance wholesale market, what you can buy is often not the finished thing, you can DIY yourself, buy all kinds of shells, just like mobile phone cases, with a variety of colors, styles, and different appearances, and the screw piles inside are the same, designed according to the specifications of the 50W motor.

You can buy all kinds of accessories you want and assemble them in your favorite style.

Like hair dryers in the 90s, this point is the most widespread.

The same style of hair dryer with different colors, you can buy dozens of brands.

And what about these brands?

It's all posted on your own.

In terms of electric fans, the kind of 20W motor, desktop electric fan, and the kind of small fan with a separate, counter-rotating mask on the outside are the representatives of the wide range of fans.

The appearance is varied, some also design a cat ear for you, and there are also Pikachu shapes, all of which have different shells.

When you take it apart, it's all the same.

Even the screwed pile head is the same size.

Like Guangzhou, Huizhou, Dongguan, those clay workshops, it is in this way that countless small household appliances are assembled, and these manufacturers are actually only doing sales work.

Ideal for low-cost startups.

It also created the myth of Guangzhou.

Later, the use of sound and lighting on the stage became more widespread.

As long as you arrive in Guangzhou, you don't have to be afraid that you can't create your own products.

To put it idiotically, you just need to be able to screw it.

And those small shops at the end of the street, those products on display, Fan Yang only glanced at them, and he knew what was going on.

It's all a wide range of goods.

And this kind of selling goods, he has neither agency rights, nor does he recognize any brand, as long as the price is cheap, there is milk is a mother, as long as there is money to make, he will not care what manufacturer you are.

By the way, on Taobao in the future, all kinds of home appliances, except for a few big brands whose names can be counted in China, are all produced by Guangzhou.

However, what is more funny is that the styles and styles of Guangzhou goods are more abundant than those of brands.

You have to admire the manufacturers in Guangzhou, it can be said that everything can be made for you, and the ideas often make you dumbfounded.

And if you want to open a Taobao store of this type, you must go to Guangzhou and Wenzhou.

And this kind of storefront, compared with being a brand agent, then the cost is one heaven and one underground.

A few hundred yuan a month's rent, just by shoveling goods everywhere, you can also make a lot of money.

Behind this electrical appliance market, in addition to the brand stuff.

In addition, there is another channel, a secret channel, called the wide goods channel.

Some are legal, some are illegal, there are all kinds of shoddy manufacturing, and there are also a lot of counterfeit and shoddy products.

Pirated CDs, tapes, all sorts of things, all came out of the channel behind it.

Fan Yang took a few people around the entire street, and found no one that specialized in selling Tetris machines.

However, several small storefronts have been spotted one after another, with Tetris machines on display.

is no different from the one Zhao Guangming bought, except for the different colors.

Because of the Tetris machine in Zhao Guangming's hand.

It is a standard product of wide goods.

"I don't know who the boss of Hanzhong is in Guangzhou, so we have to dig him out. ”

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