Chapter 754: Initiator
The management charter of New Taipei Logistics is actually divided into two parts.
One is the work instruction manual part of the logistics management personnel, the content of this part is more pragmatic, the short- and medium-term goals of the enterprise, the plan and the plan supervision feedback system process, and the financial management part.
The other is the employee-oriented section, which includes the corporate culture, corporate strategy, plan, and medium- and long-term goals. The company's management system, organizational structure and reward and punishment standard salary system. The form is similar to the employee brainwashing process that almost every company will do after more than ten years, and it is much the same.
But it's such a thing, and it's rare and tight now.
As soon as the materials were fully sent, there was a buzz in the auditorium.
If nothing else, just talking about the corporate culture makes everyone's eyes shine!
What is the corporate culture of New Taipei Logistics?
It's nothing more than a vision, core values, and basic preparation and that sort of thing.
Corporate vision - to become the most trusted logistics company in China in the next ten years!
Core value - customer success. Customer first, create the ultimate service experience. Evolve with demand to achieve superior customer value. Innovation and inclusiveness, explore the unknown road with an innovative heart, and protect innovation with the way of inclusiveness. Equality and respect, openness and win-win ......
The basic criterion - do not deceive, do not harm others and yourself, do not use the public for personal gain, do not slander the trust, and do not lose trust in others.
It is simple and three, which can be said to be quite in line with the business culture of "faith, righteousness and sincerity" inherited by Lushang for thousands of years!
Are these things unfamiliar to many entrepreneurs here?
Not at all.
Many private entrepreneurs understand the truth at the beginning of their business.
But the difference is that many people only keep these things in mind as their own business principles, while New Taipei Logistics is simply written on the first page of their own business management manual.
Looking at the discussion in the audience, Li Xian knew that his information had played its due role.
As the name suggests, it is a rational concept or idea. Friends, I haven't been involved in business for a long time, but in the past few years, I have been in contact with many enterprises and entrepreneurs. In particular, some local private enterprises usually communicate more frequently. Needless to say, the big guys also know that our China's reform and opening up has been more than ten years, and in the past ten years, many enterprises have stood on the same starting line and worked hard in the market together. But why are some of them doing it, while others are either mediocre and barely able to make ends meet, or even mixed up to the point of bankruptcy or on the verge of bankruptcy?"
When everyone in the audience looked at the management charter of New Taipei Logistics and discussed it, Li Xian knocked on the blackboard and attracted everyone's attention back.
This question, maybe a hundred people have a hundred answers. Whether an enterprise does well or not, there are quite complex factors, and there are many reasons. No one can say, and it is not easy to say.
In the face of the silence in the audience, Li Xian stretched out his finger and said: "Throwing out the force majeure factors in terms of policy, in fact, there are often only two factors for the success or failure of private enterprises. What is marketing, as well as management!"
"Let's not talk about the marketing part, we have already analyzed it in detail yesterday. But today, I want to tell you that if a company is compared to a fighter, then marketing is like a sword in his hand. But as we all know, friends, if you want to defeat your opponent on the battlefield and survive, it is not enough to have a sharp sword. ”
Speaking of this, Li Xian once again crossed a line on the blackboard behind him: "A set of swordsmanship is more needed! And the management we are going to talk about today is a swordsmanship that can give full play to the power of the sword of marketing!"
Marketing is actually easy to do, where is it so good?
As long as you can understand how your product should be positioned and what methods to use to stimulate customer needs, marketing can be unfavorable.
But friends, business management is a university question!
Where is the core of management?
It's about people!
Our company is made up of dozens, dozens, or even thousands of employees. Everyone has an independent personality and pursuit, as the management of the enterprise, what we have to do is how to make these employees think in one place, and work hard in one place.
That's what management is all about!
As the saying goes, everyone gathers firewood and the flame is high, and an enterprise can only be truly competitive if it improves its management. That's why I started my lecture with you yesterday, management and equity. ”
As Li Xian's explanation deepened, everyone in the audience completely fell into his rhythm.
......
Just like yesterday, everyone in the auditorium still spontaneously forgot that there was still lunch in the world.
After a whole day's work, Li Xian cooperated with the management manual and talked about his previous experience from management and the management cases of those excellent enterprises in later generations.
Since it is an example of New Taipei Logistics, it is inevitable that the private goods of many logistics companies will be mixed in it.
Everyone in the audience is not stupid, and most of them have already felt that Li Xian is making soft advertisements for his company.
But not even one person is bored with this way.
Why?
Because for this era, this management system of New Taipei Logistics is too valuable.
That's right, it's worth the money!
Li Xian's words sounded simple, but the people who really managed the business knew that he was right.
Entrepreneurs, especially those who have achieved a certain degree of success like those here, often have a feeling that no matter how hard and tired they are when starting a business, they can get through it.
But now that the company has grown, there are more employees, the business volume is larger, and the company has made more money, the company has exposed such and such problems.
It doesn't feel as smooth as it was at the beginning!
It's not easy for people to fiddle with, and it's not easy for business to be carried out.
This problem is quite common.
In the past, many of you only knew that there was a problem in your company, but you couldn't figure out what the problem was.
But now, after Li Xian's simple explanation of the concept of management and the significance of management for an enterprise, everyone has truly come to their senses.
system, salary, employee promotion, talent training, as well as spiritual aspects of corporate culture, moral construction......
All these factors that make an enterprise run healthily have never been done by their own enterprises before.
A brand new door, at this moment, with Li Xian's explanation of the New Taipei Logistics Management Manual, slowly opened in the hearts of everyone!
After more than seven hours of hard work, as Li Xian explained how New Taipei Logistics formulated the management system one by one, how to implement the management regulations, and what effects were finally achieved after the implementation, everyone present only had one word left in their hearts.
- Serve!
So, to sum up, the concept of enterprise management is the guiding ideology that guides the management activities of enterprises. In the previous era of industrial economy, land, labor, and capital were the most basic factors of production, and the idea of enterprise management was centered on things.
This is also the management thinking of most of us now, but friends, now we have stepped into the information age, and the management concept is also moving from material-oriented to people-oriented and knowledge-oriented!
In the new environment, knowledge and the main carrier of knowledge personnel play an increasingly important role in the process of producing products and services, so it is necessary for enterprises to establish an organizational learning mechanism, and to carry out various organizational training activities and external knowledge resources in a planned and organized manner.
In this way, we can integrate the knowledge resources of the enterprise into the products or services and their production process and management process! Only then can our enterprise become a modern enterprise in the real sense!
The sun outside had already set in the west, and when Li Xian threw the chalk head in his hand on the ground and finished his final summary with a sonorous and powerful voice, everyone in the auditorium spontaneously came forward. If knowledge were wealth, all people today would be loaded with gold and silver.
The applause exploded in the auditorium like a tidal wave, and it lasted for a long time!
At this moment, Li Xian became an ideological enlightener like a saint who preached and preached in this land thousands of years ago!
Entrance to the auditorium.
looked at Li Xian, who jumped off the stage in high spirits and accepted everyone's attention. A young man stroked his glasses and grinned.
Set a small goal first, such as remembering in 1 second: book guest residence