In the first month, as soon as the seventh day of the first lunar month passed, Lu Yan set off to the south, first went to Jinling to have a good talk with Zhou Xiaoqing, and talked about the vigorous development of takeaway.

The latter has been in charge of Meituan's daily affairs for many years, and he also knows Lu Yan's thoughts, so he has no objections, but raises some real objective questions, and the two of them check and fill in the gaps together.

Subsequently, Gan Jiawei, who was in charge of the "Ground Push Legion", was found, and the three of them got together for a small meeting.

After studying all the details and possible problems, the senior management meeting was held to announce the key development of the food delivery business this year.

None of the executives present were not surprised.

Although Meituan has a food delivery division for a long time, it is a character that grandma does not love and uncle does not love. Compared with the group buying business that is in full swing and vigorously developing, it is simply a world of difference.

Now that the "group buying" business is about to dominate the country, what is the matter with the sudden development of takeaway?

At the meeting, Lu Yan didn't say much.

Instead, let Song Jing, who was transferred to the president of the takeaway business department, preach it.

Subsequently, it allocated manpower and resources to prepare for rapid expansion.

In terms of funds, the head office allocated 200 million yuan to the takeaway business department for development and subsidy activities.

But it's just an upfront fee, and when other companies enter the takeaway market and start the subsidy war, this money is not enough to do anything.

I have to say that the way of playing the Internet business is to fight for funds, and the second is to look at services, but the main thing is to fight for funds!

Without funds and subsidies, no matter how good your service is, users will leave you.

It's very simple, when taking a taxi, it is easy to make up ten yuan for a single order, and make up for eleven for fast drops, and users may not necessarily use fast drops.

But if the small taxi company doesn't make up for it, the user won't consider it at all.

Only in the case of similar financial subsidies will the user consider the difference in service.

For the same amount of money, it is natural whose service is easy to use!

Fortunately, Meituan has paid close attention to service in the past two years, and this style will naturally be brought to the takeaway business department that is ready to take off.

And on the advertising side, it was still Lu Yan who went out in person, put on a customized yellow coat, and rode his beloved motorcycle.

The poster reads, the yellow robe is added, the food is accompanied, order takeout, and the beauty pageant!

After finishing the work, I felt that it was too monotonous, so I pondered and invited another star to shoot an advertisement.

Meituan's previous image spokesperson was Yang Mi, who signed for five years, which would have expired long ago.

Because of Lu Yan's long-term guest appearance as a spokesperson, he did not invite new stars or renew his contract with Yang Mi.

This will be thinking about shooting a new advertisement for the takeaway business department, Zhou Xiaoqing and others all suggested that Lu Yan invite another traffic actress.

Several documents were sent to him, Lu Yan picked them, and finally chose Zhao Liying.

Although he has not yet participated in dramas such as "Flower Thousand Bone" and "Shanshan is Coming", he is already very popular.

And her agent, when she received an invitation to shoot an advertisement for Meituan Takeaway, really jumped up and rushed to Zhao Liying in a few steps.

"Yingbao, Lu Yan, invite you to shoot an advertisement together, he wants to shoot an advertisement with you!"

"Ah, what an advertisement!"

"Meituan's takeaway!"

"Oh, that's a good thing, but you don't have to, be so excited!"

"He is the second richest man in China, maybe his actual net worth is already the richest man, what a rare opportunity! People have nothing to donate, they are tens of millions of dollars.

If this is a big wave, I will cast a ...... for you!"

When the agent said this, his eyes lit up.

Zhao Liying smiled, "It's so easy!"

However, she is still looking forward to shooting commercials with Lu Yan.

One day at the end of February, Zhao Liying came to Shenghai with her agent.

The advertising script has already been seen, and there are two TV commercials, which are divided into a "summer version" and a "rainstorm version".

In the "Rainstorm Version", in the extreme rainstorm weather, Zhao Liying wanted to buy food for the handsome guy who was sick next door, but was blocked in the house by the heavy rain. So with Meituan takeaway, the "star rider" Lu Yan delivered the goods to users in a timely manner to ensure that it was hot enough.

In the "Summer Edition", female colleagues go out to eat at noon and come back, one by one as if they were coming back from Africa.

The female staff played by Zhao Liying is smooth and fair, which makes people mistakenly think that this is an advertisement for whitening products.

Subsequently, a female colleague asked, why are you so white, and then Zhao Liying said, because I have a sunscreen artifact, Meituan takeaway.

ordered, the takeaway brother played by Lu Yan was delivered within thirty minutes.

In the filming venue selected by the advertising company, Lu Yan was watching the advertising film shot at the scene.

always felt that something was wrong, and looked at Zhao Liying next to him and the female group performance with a black complexion on the side.

Say to the director of the advertising agency, "Give it to me, and paint it to their skin tone, well, a little darker than them!"

"Huh?"

The people in the advertising agency were stunned, in fact, the director also thought about this problem at the beginning.

But considering Lu Yan's net worth, status and popularity, he didn't dare to mention it at all, so he thought about not making mistakes and not making Lu Yan unhappy.

I heard that those rich people are very arrogant, who knows what kind of temper!

But the request was mentioned by Lu Yan, then it will be satisfied!

So, the makeup artist stepped forward and helped Lu Yan pick it up, and after a while, the complexion on his face was very dark, and when he smiled, he showed a mouthful of white teeth.

Then, reshoot.

For Lu Yan and Zhao Liying's acting skills, this kind of advertising short film is really done in minutes.

The people from the advertising agency edited it on the spot, and it didn't take long to get a complete commercial.

But on a hot summer day, a group of female employees walked into the building, looking like they had returned from Africa. When you take off your glasses, you can still see the marks that have been published.

Then a burst of light flashed, but it was the bright and clean Zhao Liying who walked over.

Everyone was shocked, why are you so white?

Subsequently, Yingbao explained that she used a "sunscreen artifact".

Then in "The Breakup Master", Lu Yan, who had a fight with Deng Chao in Africa, appeared with takeaways.

With a black face and white teeth, he is actually quite happy.

After the advertisement was filmed, it was put on TV and the Internet, and the effect was quite good.

Netizens praised Lu Yan's practice of blackening his face, and felt that he had no frame and was down-to-earth. Although it is a very short advertisement, there is also logic.

At this time, the deeds of those undedicated stars have not been widely circulated.

But it still can't be stopped, and netizens praise Lu Yan's professionalism.

Although, it is an endorsement for its own brand.

Although, it's just a small commercial.

But there is no rich shelf, which is worth learning from celebrities!

The effect of the popular advertisement is that Meituan Takeaway is widely known, and the number of orders has soared.

The Ele.me team, which started in Shenghai, couldn't sit still.

In the past two years, because of the venture capital received from the "Samadhi True Fire" investment company, Ele.me has the funds to expand, and now it has a lot of markets in Shenghai and East China.

But compared with a large company like Meituan, the power is too small.

We need to find a new owner!