Chapter 350: Discuss the station plan

Lin Qiang has never been the kind of person who rests on his laurels and is conservative.

Being good at summarizing and being open to new things is one of his two most important qualities. The good education and family environment he received since he was a child, as well as the tempering of the era of great change, made the people around him know how to deal with people and things more during his studies, and have a long-term vision, especially since he was a child, he has cultivated a keen business antennae that is different from ordinary people.

He has been engaged in the business for more than ten years, once brilliant, but also once sad, he is well versed in the unspoken rules of the shopping mall, at the beginning of the new millennium with his own inspiration to stand up again in the business world, down-to-earth, steady and steady, step by step to open up a business world of his own.

Today, in the eyes of his friends, Lin Qiang is already a quite successful businessman. Recalling his experience in the past few years of re-rising, Lin Qiang is constantly summing it up, and his vision and level are constantly improving.

He has experienced the path that almost all successful businessmen have walked, initially starting from making products, relying on his own understanding, developing technology with his own unique advantages, finding the market entry point, and digging the first pot of gold for himself with unique products.

After getting the financial support of Qin Xiaohua and Cao Xu, Lin Qiang made full use of his company's technical advantages in the industry to lead others, and quickly made the company bigger and stronger.

At the beginning, he just set up his own decoration company to provide overall home improvement services for the real estate, and the Yale Garden in Zengcheng and the teacher's new village in Yangzhou were their test works.

At this time, he also began to realize that the decoration services that he could provide by his own decoration company were limited after all, so he integrated the offline decoration resources through the two overall home improvement halls and the decoration alliance, and recruited more decoration engineering teams to his own door to cope with the increasing number of overall decoration projects in the hands of real estate companies.

This new attempt has made the return of the tide brand company from the decoration project greatly exceed the income brought by their company's flagship product, the color carving background wall, and also made Lin Qiang begin to realize that providing services to customers has more room for development.

He was inspired to think about how to change his business model and how he could provide more services to his customers.

Lin Qiang thought that their company already had a decoration alliance, and his first consideration was to use the advantages of the Internet to try to build a station, which was his original intention to ask Xu Chengjie to help him do specific planning.

Of course, at this time Lin Qiang has not realized that this move has opened a broader business road for him in the future, the current domestic Internet popularity is not very high, the Internet economy is far from attracting attention, domestic enterprises are roughly only divided into two levels, first-class enterprises do services, second-class enterprises do products, and the concept of "doing platform" has not really appeared in the consciousness of ordinary businessmen.

"Xiao Xu, how is the planning of the station?" Lin Qiang walked into Xu Chengjie's office and asked straight to the point.

Xu Chengjie since joining the tide brand company, out of the system of that set of shackles, quickly adapted to the rhythm of private enterprises, and gradually became the indispensable leader of the company's e-commerce department, a little bookish he was repeatedly appreciated and encouraged by Lin Qiang, the company's generous treatment and benefits also made him full of energy, leading the e-commerce department of a group of subordinates, the company's station and Taobao store run very successfully, now, the company's sales in e-commerce have exceeded those physical dealerships, Xu Chengjie's e-commerce team gets a sales commission every month is also higher than Xiong Weilan their traditional sales team。

As the leader of the e-commerce department, Xu Chengjie's personal monthly sales commission has exceeded 30,000 yuan, and Xiong Weilan is even higher. Thinking that at the beginning, Xiong Weilan's income as a sales manager in Foshan was several times more than his income in the unit, Xu Chengjie would never have dreamed that he would have a higher income for his wife, so Xu Chengjie was not only full of gratitude to Lin Qiang, the young boss, but also deeply admired from the heart.

The piece about building a commercial station sent to him by Lin Qiangci made Xu Chengjie feel that Lin Qiang's thinking was very forward-looking, and he and his team had already made corresponding plans for Lin Qiang's ideas these days.

"Mr. Lin, this is the preliminary planning plan we have made. Xu Chengjie took out a thick stack of pieces and handed them to Lin Qiangdao.

Lin Qiang took the piece and flipped through it, and said, "I'll take the plan back and study it carefully." To be honest, I'm really not familiar with this part, Xiao Xu, you can tell me about the content of the plan first. ”

Xu Chengjie explained that now the domestic e-commerce model has undergone the evolution process of B2B-B2C-C2C-C2B, which also means that from business to business, to business to individual, person to individual, personal to business, foreign has developed to C2F, which is a person to factory. In the future, every product will know who its customers are before production, officially ushering in the era of personalization, and even multinational production and customization.

According to the assumption provided by Lin Qiang, Xu Chengjie believes that at this stage, they are more suitable for the development of an interconnected home improvement station, which has the functions of both a market and a social station, allowing home improvement interior designers to exhibit their own works, and a platform for C-end users to find and choose their favorite design styles and contact designers. (The C-side is actually for all the homes.)

Decoration, for all the user groups who want to find designers and want to decorate) By connecting the owners, home decoration designers and construction parties, to improve the efficiency of indoor home decoration, users can directly communicate with designers on the platform, contact the construction party of the platform, in addition, users can also share home decoration experience and pictures after decoration on the platform.

Xu Chengjie told Lin Qiang that such a station is a vertical platform, which is directly aimed at specific target customers and can be targeted to deepen the industry, but the condition is that as an operation team, it needs to have in-depth research on the industry and have sufficient resources.

Lin Qiang pondered while listening, and asked, "Then according to your estimate, how much money is needed to build such a station?"

"The funds required to build the station itself are not much, the key is the future operation and promotion, if our team can not gather a certain number of customers in a short period of time, and find a stable profit model, generate enough profits to feed the team, maintain the promotion of the station, the station's investment will be a bottomless pit, this Lin must be mentally prepared. Xu Chengjie said.

Lin Qiang nodded, and consulted Xu Chengjie about the operation of the station, and discussed with him in detail the profit model of the existing stations, and finally proposed a bold investment plan to Xu Chengjie.

He is ready to raise 10 million yuan of funds, let Xu Chengjie set up a professional team to carry out this plan, considering the uncertainty and potential risks of this plan, Lin Qiang only wants to contribute in his own name for the time being, he previously sold 10% of the investment company shares to Cheng Guohua of Huicheng Construction Engineering, in exchange for 40 million yuan of funds are prepared for this plan.

Of course, he did not tell Xu Chengjie that he had prepared 40 million funds and only wanted to use part of them to try, not only because of the controllability of the risks, but also because he obtained inside information about Huaguang Group from Qin Xiaohua and wanted to free up some funds for speculation.

He is not the kind of desperate person, he has already learned to plan and move, the 40 million yuan of funds is within the range of what he can bear, and it is also the bottom line of stop loss he set in his heart, if the 40 million yuan is burned and can not cross the break-even point, he will convince himself to accept the reality of failure, and will never throw money into it again, and will not let this plan really affect his existing foundation.

At the same time, he also decided that if he could rely on some of the funds to make quick profits in the restructuring plan of Huaguang Group, he would also invest all the profits in this station plan.

"Mr. Lin, did you really decide to make a personal contribution?" Xu Chengjie didn't expect Lin Qiang to be so bold, and he made a move with tens of millions of funds, and it was also a personal investment.

Lin Qiang nodded affirmatively and said, "Yes, I personally contributed it." The opportunities and risks of this plan are very large, and I don't want to pull a few other shareholders into the water for the time being, so as not to affect the entire trendy brand company. The trendy brand enterprise is now not only the company of me and a few shareholders, but also related to so many brothers and sisters who work hard with us. I can still get this fund myself for the time being, Xiao Xu, how do you think this plan will be operated well?"

Xu Chengjie said: "Since it is Mr. Lin and your personal contribution, I think you should set up an independent company to operate better." ”

"Yes, with an independent company, it will be much more convenient to register at the station in the future, so I will ask Mr. Sun to contact a friend from the Industrial and Commercial Bureau to help register a technology company, called Guangzhou Gaoqiao Information Technology Company." Lin Qiang immediately decided: "After the company is established, Xiao Xu, you will be the general manager and work as soon as possible." ”

"Mr. Lin, I have several college classmates who are working in the Internet industry, and they have considerable experience in station construction, operation and promotion, and I want to poach them to form a business and operation team. Xu Chengjie said.

"Okay, Ma contacts your classmates, you can talk to them about the treatment, and it's best to recruit technical masters with a high salary. After the company is established, I will immediately inject the funds into the company account, and you will be in full control, and you will be bold in spending the money that should be spent. Lin Qiang said.

"Thank you for Mr. Lin's trust, I will carry out relevant preparations and will not disappoint Mr. Lin's expectations. The so-called death of a confidant, Lin Qiang's trust in him all the time made Xu Chengjie deeply moved.

Lin Qiang naturally will not forget to draw a beautiful pie for Xu Chengjie and let him work hard, in case the technology company really becomes famous in the future, it will definitely not lose the benefits of their entrepreneurial team.