in the company.

Wang Qiang sent Director Qian away and returned to the office area.

Chen Xuemin walked up with a smile on her face and greeted, "Vice President, we have earned it." ”

Wang Qiang said: "Now you are relieved about the promotion of the news, right?"

"I've always been relieved. Chen Xuemin denied all the previous worries, pointed to Du Cuilin next to him and said: "It's that Manager Du has been saying that he doesn't know if the effect is good or not, you tell me, what are you doing with the marketing department as a salesman?"

Du Cuilin almost let out a mouthful of old blood, "Isn't it you?"

"Of course it's not me. Chen Xuemin will not admit it, "I have always believed that Vice President Wang's propaganda plan must be good, how can it be bad? You see, the director of the editor-in-chief office of the newspaper also personally came to the door to ask for a change in the contract, take the exclusive right to report in the Shanghai area, and waive our company's publication fee, can it be bad? What is there to worry about?"

Du Cuilin rolled his eyes, "Yes, if you study law, you just rely on your mouth to eat, I can't talk about you." ”

Wang Qiang was also happy, "Manager Du, you are a salesman, and your mouth is not bad." ”

"He's certainly not bad-mouthed. Chen Xuemin looked at Wang Qiang and asked, "It's just that I'm taking advantage of it this time." ”

Du Cuilin pouted, "I can't say anything about you if you don't take advantage of it, people who study law are powerful." ”

Chen Xuemin said, "What's wrong?"

"Vice President Wang, you don't know, let me tell you something, you will know how powerful Manager Chen's mouth is. Du Cuilin smacked his lips and said: "When I was in the capital before, there was a person who burglarized, just entered the house, the hostess came back, and then the person hid under the bed, or was discovered, and wanted to violently resist arrest and escape, this must not escape, and then he found a lawyer, and the lawyer told him the conviction and sentencing of theft, robbery, and rape respectively, if the person changed his confession and said that he was raped, and finally sentenced to attempted rape, it would be up to three years, because the crime of rape has nothing to do with not entering the house." ”

Chen Xuemin was slightly embarrassed and said, "Do you remember this?"

Wang Qiang became interested, "And then, that lawyer is Manager Chen?"

"No, Manager Chen's advice to that person is much better. Du Cuilin shook his head and said: "At that time, the thief thought that three years was too long, so he found another gold medal lawyer, and the gold medal lawyer told him that you can change your confession and say that you want to rape, and find that the hostess is extremely ugly and want to escape, so that you can be recognized as a rape and suspended, and no harmful consequences will be exempted, which is already very powerful, right?" But you know what Manager Chen said, she asked the guy to say that she wanted to rape the male owner of the house, but the hostess came back first, because the criminal law does not stipulate that raping a man is a crime, and finally the kid was acquitted. ”

Chen Xuemin blushed and explained, "The person who stole the things was my cousin. ”

"That's why you have a great mouth for studying law. Du Cuilin said.

The two have known each other for a long time and joked.

Wang Qiang was very happy to watch, he didn't expect Manager Chen to have such a past, but on the other hand, it also shows that Chen Xuemin is proficient in law.

Here, the leaders of Guoxing Trade are happy.

The outside world made a fuss because of the advertorial propaganda that Wang Qiang came up with.

……

An advertising company in Shanghai.

"I found a very interesting advertisement today. A young man hurriedly walked in with a newspaper.

Several colleagues inquired again and again, and finally learned that it was the news on the second page of the Oriental News, and many of them suddenly realized that this was an alternative way of product promotion.

I have to say that there are still smart people, and they can see at a glance that this is an "advertorial", of course, they don't have the concept of advertorials, but they just see the clues.

After knowing this, the people at this advertising agency were a little confused.

"Useful?"

"I don't even mention the product. ”

"I don't think this kind of publicity is useful, it's just a novelty. ”

"Eh, let me say here, whether it's useful or not, I'm interested in this Guoxing Global Purchase. ”

"Hey, where did you say, I'm researching whether this propaganda method is useful. ”

"If there is any good research, it will definitely be useless. ”

"See what happened?"

People from advertising agencies come into contact with this model for the first time, but they just think it's novel and don't think much about it, and more people think that the effect will not be too good, because it is too different from the mainstream publicity method, and how to mention the product.

Then, they asked someone to inquire about the sales of Oriental News today.

Then, the people at the advertising agency were stunned.

Their advertising company often has some business dealings with Oriental Daily, and they want to know that the sales of the newspaper are nothing more than a phone call, and finally they heard the editor on the other side reply: "Don't you know, after the newspaper was delivered this morning, the people in the office area of our newspaper were all frightened, and the phones on the table came up one after another, all of them asked for printing, guess what? It was because of the hot news on the second page of the headline, our Oriental Daily has not been reprinted for more than two years, and today we were asked to print more than 10,000 copies, more than 10,000 copies, what kind of concept is this?" ”

"Oh my God. ”

"More than 10,000 copies?"

"It's not a blind man, is it?"

People from the advertising agency screamed in disbelief.

The next day, a new issue of the advertorial came out.

This time, the Oriental News moved to the front page of the second article, with the title "No one dares to marry a woman on a blind date, and it makes people cry and laugh when they know the reason!". They asked people to inquire about the sales volume of the Oriental newspaper, and the number of copies sold today was more than 3,000 copies more than yesterday.

After listening, everyone still couldn't accept it.

"I can't. ”

"There's that much attention?"

"Is this kind of product advertisement popular?"

People in this advertising agency wonder if their worldview has been subverted, completely different from the mainstream propaganda methods, how can it attract so much attention?

Day 3......

Day 4......

The advertorial continues.

The people at this advertising agency are very important, because they vaguely seem to have discovered the latest way to promote the product, so they send people to market research.

Good newspaper sales do not necessarily mean that the publicity effect is good, right?

They then interviewed about 100 people on the streets, asked if they had read a few news articles in the Oriental News, and then asked some related questions.

The crowd responded in a variety of ways.

"That rich woman is miserable. ”

"I'm more interested in Guoxing Global Shopping. ”

"You can buy the world's top brand of perfume for a few hundred dollars?"

"I didn't expect that if I dressed too well to go on a blind date, I would be rejected?"

"What is Guoxing Global Buy?"

"Is there really a cheap big-name product to sell?"

Among the more than 100 people who have read the Oriental News, more than 90 of them expressed interest in those advertorials, and then more than 70 asked what Guoxing Global Buying was.

That's a lot of percentage.

The publicity effect is surprisingly good for a discerning person at a glance.

The people in this advertising company are confused, and many people have only one thought in their hearts - this propaganda method is magical.

It turns out that the propaganda method they thought was not very effective was so awesome?

Even, to this day.

People from several advertising agencies have worked overtime, and they have all discovered how powerful the advertorial is.

The previous advertising agency.

in a small conference room.

The general manager was projecting the advertorial of Guoxing Trade on the canvas with a projector a few days ago, and a dozen or so advertising people and employees below were watching with their eyes, and they had seen it several times.

"Tell me, what's the core of this propaganda method?"

"General Manager, this ......"

"Say, don't be stunned. ”

"I can't see it, I always think it's weird, I don't think it's good for publicity. ”

"Not good? No, do you know how many people outside are talking about Guoxing Global Buying? After market research, 60 percent of the people who have read the Oriental News are asking what Guoxing Global Buy is, and I dare to guarantee that this global purchase will definitely attract huge social attention, and you must quickly study it, and you must figure out what the core idea of propaganda is. ”

"I guess is the structure of the story more attractive, so it comes with the hype that makes people accept it, but I still don't understand, what does the structure of the story have to do with the publicity?"

Why is it on fire?

The gap between this kind of propaganda and their perception is too great.

Everyone studied it for a long time, but no one understood it for the time being.

In the end, some people even suggested that they find Guoxing Global Purchase to learn from it, but in the end they were rejected because they didn't know what Guoxing Global Purchase was.

When they arrived here, many people were stunned.

Yes, what exactly is Guoxing Global Buy?

Unconsciously, whether it is the ordinary people who have been imperceptibly promoted, or the advertisers who have slightly noticed that something is wrong, they have fallen into the propaganda trap carefully planned by Guoxing Trade.

If Wang Qiang knew what they were thinking, he would definitely laugh off his big teeth, advertorials, advertorials, isn't this the effect?

And now, the advertorial he created single-handedly has done it, so that people in many places in China are asking what Guoxing Global Shopping is, as long as the video ad is on the shelves of CCTV, all the puzzles will be broken, and the superposition effect will be off the charts.