034 Real Gold Is Not Afraid of Fire (4)

When I returned to the sales department, it was in the afternoon, Ge Muzi looked around, and saw that there were not a few customers consulting in the sales department, although there was no scene of people crowded with people like Yunzhiduan at the beginning, but there was no real estate consultant who was idle.

Ge Muzi walked to the reception desk while watching, Fang Yuan happened to come over to get the information and said hello to her, Ge Muzi hurriedly stopped Fang Yuan. "Is this the case with customer arrivals today?"

"Yes, there were a little fewer people at noon, but it doesn't seem like there were many cards sold today. ”

Ge Muzi nodded and waved his hand at Fang Yuan. "I see, go ahead, the customer is still waiting for you. ”

After speaking, Ge Muzi went directly back to his office in the sales department, closed the door, and completely isolated himself in this independent space.

According to the current number of customers and the arrangement of advertising media, there is no problem with the steps that you should do. The only problem now is as Song Teng said, the market is changing too fast, and in a blink of an eye, it has changed from a seller's market to a buyer's market, and the supply exceeds demand, which naturally becomes a customer-led market.

There are many real estate projects on sale in the market during the same period, and the choice of customers will become larger, and no matter what kind of gimmick they use, they may not be able to attract customers. How to successfully turn these intended customers into his own closing customers has become Ge Muzi's biggest problem at present.

For a whole afternoon, Ge Muzi never left the office door, she meditated, but she didn't have much clue. After all, this problem is not only encountered by her, all real estate sales projects have to face this problem, Ge Muzi looked at the green trees and artificial fountains dancing in the wind outside the glass window, and suddenly felt a little inexplicably depressed.

Could it be that I am really not suitable for the position of sales manager? Otherwise, how can I be so sensitive to the market?

Sitting at the desk, Ge Muzi held his cheek raiser with one hand, drank cup after cup of boiled water, and failed to come up with any useful methods.

Just as he was thinking about it, suddenly there was a knock on the office door, Ge Muzi hurriedly got up and opened the door, only to see a slender Meng Ke standing outside the door, with a smile on his young face.

Without waiting for Ge Muzi to speak, Meng Ke walked in by himself. "I heard that you went to do a market survey today, and what was the result?"

"I ran six or seven in the morning, and everyone was doing discounts. I have been pondering for an afternoon, the current market situation has changed, has become the customer side of the leading, it is estimated that we continue to do customer purification things is not very realistic, after all, there are too many packages on the market now, everyone is in disguised promotion, we sell cards these days to reflect the most real market situation. ”

Ge Muzi poured a glass of water for Meng Ke as he spoke, because Ge Muzi didn't put much effort into taking care of the office in the sales department, and he only had boiled water to entertain people at the moment. And Meng Ke is in the company's office most of the time, and he doesn't come to the sales department much, and his appearance here today also surprised Ge Muzi.

"Mr. Meng, I'm already trying to figure out how to solve this problem. It's just that we only have 8 days left, and there is no problem with the customer's water storage, and how to ensure that these customers can arrive at the scene on the opening day is the top priority we need to solve at the moment. ”

Meng Ke took the paper cup and sat down on the office chair, his left leg resting on his right leg, his eyebrows frowning slightly. "I also found out about this problem, and the sales of cards submitted in the past two days are not ideal. Before I came, I also discussed with Mr. Jing, otherwise we will extend the opening date and flush the customer's water storage up again, so as to fully ensure the popularity of our opening. ”

"However, a long storage period can lead to the loss of customers in the early stage. If a project is not open for sale for a long time, it will also make customers lose confidence in us, do I want us to do some activities when we open, give some gifts or make some articles on the opening price?"

Ge Muzi did not agree with Meng Ke's meaning, after all, there is a golden period in the water storage period of the real estate sales industry, and one to two months is already the limit of customer waiting. In the future, Ge Muzi will inevitably worry that the customers who came to see the house in the early days have either bought it elsewhere, or they have no intention of the project at all, which means that the previous work is useless.

"But Xiaoge, even if we give gifts, aren't other items also being sent? We will definitely have a price discount at the opening, but now we all have to think about it, how can we keep the existing customers in our hands?"

"Well, I'll think about it tonight. ”

Ge Muzi nodded, only feeling a little panicked in his heart.

If this matter had been replaced by Tong Yajing, there might not be as much pressure as Ge Muzi, but after all, this was Ge Muzi's first time as a sales manager.

With a heavy psychology at night, Ge Muzi returned home, and as soon as she entered the door, Ge Lily, who was drinking coffee, glanced at her and asked. "What's the matter, old girl, why are you going to work, not to the grave, so why are you downcast?"

"Sister, I'm not in the mood to joke. Ge Muzi changed his slippers and lay down on the sofa, and replied weakly.

"Was this approved by my boss at the company?"

"Nope. ”

"Quarreled with Song Teng?"

"Not really. Ge Muzi raised his eyelids, took the cup in Ge Lily's hand, and took a big sip. "We're going to open on the 12th, but my numbered cards are selling a dismal, and I haven't sold 50 cards yet. ”

Ge Baihe nodded, although she was not in the sales industry, she also knew that this industry was under a lot of pressure. "Since you said that there is no life, how can you still have the energy to be discouraged here? Isn't it time to find a way to solve the problem? Sister, you haven't heard the old saying: there are always more solutions than problems! ”

"Sister, what kind of style do you say?"

I remember when you first went out to work, you seemed to have encountered a lot of things, but none of them were so frustrated, right? Even if you leave your original company, it is not like now, is it because the higher you stand, the more scruples you will have?"

Ge Lily's seemingly unintentional words shocked Ge Muzi's whole person.

The higher you stand, the more scruples you have!

When I first entered this industry, whether it was a malicious provocation between colleagues or a regular competition later, I had no way back, so I never thought of retreating, but now, although I have brought a big team, why can't I do things as desperately as before?

The more Ge Muzi thought about it, the more frightened he became, and the more he thought about it, the more he felt that he was going backwards, although experience was a kind of accumulated resource, but since he entered Huayue, he really didn't seem to have thought about any innovation, and he was using the set that he brought out from the end of the cloud before. But if you can make a difference at the end of the cloud, isn't it a way you came up with?

"Sister, I think I know what the problem is. Ge Muzi took a deep breath.

"It's good to know. You're just a sales manager now, and if you're afraid to take responsibility and consequences, you won't be in the job for long. Ge Lily smiled slightly, she didn't know the specific problems that Ge Muzi was facing, but she had found that Ge Muzi had changed these days, and she was no longer as fearless as before.

This night, Ge Muzi thought a lot, and she didn't fall asleep until she was deeply still.

The next day, Ge Muzi did not go to the sales department, but went back to the company directly to report to Meng Ke.

"Mr. Meng, I have already thought about it, we are not having a problem with the water storage period now, and the customers during the water storage period are enough to support our opening, so I do not agree to postpone the opening date. As for how to keep the existing customers, I also thought about it all night last night, I have a way, do you think it will work?"

"Oh, let's hear it. ”

"At the moment, the market is full of rising and falling, and various activities are discounted, so it is not suitable for us to continue the previous method of customer purification. I think we still have to have a numbered card, at least so that we can screen customers again, but we don't charge money, free delivery! We send out the numbered card, as long as the customer who goes to the sales department on the opening day, you can use this card to receive a gift, if you buy a house, this numbered card can be used to buy a house of 5,000 yuan, do you think this is okay?

"Is that equivalent to us giving away 5,000 customers for nothing?"

"Although we sold the card for 20,000 yuan before, if the customer made a transaction, it could be worth 50,000 yuan for the purchase price, and we gave the customer 30,000 yuan for nothing. Now we adjust the strategy, the transaction is only 5,000, but the card does not need money and can still receive gifts, so as to ensure the maximum number of our attendance, as long as the popularity rises, I have absolute confidence in the opening!"

When Ge Muzi spoke, his eyes were extremely bright, Meng Ke stared at her carefully, and said directly. "That's it, Mr. Jing also happens to be in the company, you quickly type your suggestions into a document, and we will have a small meeting. ”

Ge Muzi nodded and hurriedly went to write his sales strategy.

Jing Wencheng has always advocated humanistic management, which does not mean that his work speed is slow, on the contrary, Jing Wencheng is an efficient and resolute manager. While Ge Muzi was doing sales strategy, Meng Ke had already gone to Jing Wencheng's office and roughly mentioned Ge Muzi's suggestion just now, and Jing Wencheng slapped the table without hesitation.

"I think Xiaoge's method can work, do you think that all the real estate projects are doing activities now, for what? As long as the popularity is guaranteed, we can guarantee the smooth opening!

Because of Jing Wencheng's decision, Ge Muzi's sales strategy was signed and filed directly after almost no discussion.