Just returned to Beilin, Li Xian, who had not had time to go to the company, received a call from Zhang Dagong - after a month of national inspection, the market research report on sanitary napkins has been made.

Hearing the news, Li Xian immediately came to the New Taipei Company. And in the two newly separated offices of the company, I saw the lineup of New Taipei Company that is independent of the current personnel structure.

A very young lineup.

Most of them were about their own age, and they could see that they were still bookish, and they stood shyly in their offices, like students who had stolen their father's suit and put it on their bodies.

Li Xian sat down in the office, and Zhang Dagong kicked a young man wearing glasses next to him and kicked him in front of Li Xian.

"General manager, this is my nephew Si Yang, a high-achieving graduate from Black University, who was originally going to enter the forest industry, forced me to drag it over, don't look like a nerd, but clever!"

Li Xian shook his head secretly, and asked Zhang Dagong to recruit people from the outside world, it seems that this guy has a lot of private goods in it.

However, private companies are not popular now, and local enterprises like New Taipei are even more so, according to their own requirements of "college degree or above", it is not easy to recruit people. Now it's okay for someone to come over, and if it's superfluous, you can't go deeper.

was kicked by Zhang Dagong, and Si Yang rubbed his buttocks. Seeing Li Xian smiling and nodding to himself, Si Yang straightened up: "General manager, what, the report covers most of the information we can find in the market and the sanitary napkin industry, let's start with the market." ”

Li Xian nodded and made a gesture of respect.

Si Yang pulled over a blackboard in an office, and began to explain with the board book.

According to the statistics of the market research department of the gynecology department of 14 hospitals in Bingcheng, Beijing, Pushi and Guangdong, the average age of menarche of women is 13 years old, the average age of amenorrhea is 50 years old, the average duration of the menstrual period is 4-7 days, the average cycle is 28 days, and the average menstrual blood volume is 55cc-95cc. According to data from the Bureau of Statistics last year, as of June 92, the number of women aged 14-49 in China was 280 million.

In other words, if Japanese women use 4 sanitary napkins per day and 28 sanitary napkins per month during menstruation, the target population of 280 million can consume and use 94 billion sanitary napkins per year.

However, this is a theoretical figure, and the actual situation is that in the whole year of 92, the sales volume of the sanitary napkin market in China that can be found is only 2.2 billion pieces.

At present, among the 2.2 billion pieces of sales, domestic Anle towels occupy 44% of the market share, becoming the absolute leader of the Chinese sanitary napkin market.

Hushubao, Le Erya, Gao Jiesi, Kao, O.B followed, in addition, it is similar to Dalian Safflower, Guang'an Meijie and other local state-owned factory brands.

However, there is a lot of article in this ranking: among the top ten sanitary napkin brands, except for Anle, Hushubao and the other three state-owned factories, the other sanitary napkins are actually sold in the market in the form of imports.

That is to say, although it has achieved good sales, except for Procter & Gamble, which has begun to pay attention to the Chinese market, other manufacturers have not picked up the table knife.

After listening to the whole report, Li Xian's heart was turbulent and he couldn't calm down for a long time.

On the one hand, he was a little annoyed, and now Anle has occupied half of the sanitary napkin market. But at the same time, I am also glad that the foreign-funded army is still in the wait-and-see stage and has not made a move on this big cake.

It can be said that the current status quo of the entire sanitary napkin market is that Anle is still in its youth, Kao has not yet laid out the Chinese market, and Procter & Gamble is still focusing on soap and toiletries!

This report perfectly confirms his previous inference about the sanitary napkin business - the window of the sanitary napkin market has been opened, and it is estimated that it will close soon. If you want to enter this market, then now, is the best and last chance!

Seeing that Li Xian was distracted, Si Yang stroked his eyes and called softly: "Mr. Li, are you ...... Are you listening?"

Li Xian pulled out the hand on his chin and smiled apologetically: "I'm listening." You've got all this information from your own research?"

Si Yang scratched the back of his head: "No, some information is not easy to find, and we need to connect with the national statistical agency, it's a waste of time, and we don't have that way, so we ...... I spent money to find a consulting company."

Li Xian nodded, quite approvingly.

Knowing how to use money to save time, this is young people.

He smiled slightly, praised a good sentence, and then said, "I'm thinking about some questions." In terms of the market, you have already made it very clear. What about production and entry thresholds? Have you investigated?"

Si Yang nodded: "In terms of the structure of sanitary napkins, the order is the surface layer, the absorber, the bottom layer, and the envelope. From the perspective of raw materials, the amount of non-woven fabrics and leak-proof membranes required for the surface and bottom layer is the largest, and from the perspective of importance, intermediate absorbers have the highest requirements for materials.

In terms of the production process, it is followed by raw material allocation, rare body preparation, fabric bottom material preparation, diversion groove molding, weekly sealing, external cutting, wing folding, small package three-folding, sealing and cutting, semi-finished product packaging, and then packing and testing. This set of lines, according to the current Japanese Ruiguang production line with a daily output of 20,000 pieces used by Hengan Anle, one needs about 3.2 million. ”

The barrier to entry is not low.

Thinking about the introductory investment, Li Xian was secretly speechless.

The funds that he can use now are the machine tool payments that Xu Maohe is processing. I think there can be about 10 million, and if you enter the sanitary napkin industry, you can buy four production lines!

It's really hard to do business,

Thinking of this, he raised his head and looked at a group of young people around him, "You say, can you do this industry?"

This question can stop everyone.

After a while, a very quiet-looking little girl blushed and said, "General manager, the prospect of sanitary napkins is still quite big...... Now a brand like Anle has not started for more than ten years, and if the funds allow, I think ...... You can give it a try!"

Li Xian nodded and looked around at everyone in the office.

There were about eight or nine women in it.

"Here, I would like to ask our female colleagues a question, if you are making sanitary napkins during your menstrual period now, please raise your hand. ”

When this question was asked, both men and women present blushed.

The topic is too private,

But there was not the slightest hint of joke on Li Xian's face.

Seeing his boss asking a serious question, among the nine women, only the quiet little girl who spoke just now raised her hand.

Seeing that the usage rate of 9 to 1, and the usage rate of the younger generation of women is so low, Li Xian is greatly encouraged.

He got up from the stool and shook his fist hard.

"Damn, then do it! I now officially announce that New Taipei Paper Co., Ltd. has officially established a sanitary napkin business department, and you are the first batch of Lao Tzu's team!"

He strode over to the blackboard, erased all the books on it with an eraser, and drew four circles on it. "Product Development Department", "Supply Chain Development Department", "Business Department" and "Production Department" are written on it.

Then Si Yang was promoted to department manager, and the girl named Shang Fei who spoke just now was the deputy manager.

Ordering the two to divide the current manpower of the investigation department into these four parts according to their skills and professions, Li Xiancai threw away the chalk in his hand and spoke;

"Comrades, what we face now is an incomparably vast but uncharted path. Embarking on this path, we may face the challenge of domestic and foreign competition and traditional women's ingrained habits of using menstrual products.

But!

If it happens, what we get may be a treasure that can be used for a lifetime! It is a market that 280 million female users just need!

Not much to say, comrades, sanitary napkins are a dirty job in the eyes of outsiders, a job that deals with blood. But I think this is a sunshine industry related to the menstrual health of Chinese women!

Now, comrades. Let's walk on the blood and face the sunshine and go all the way!"