From the meaning revealed in the conversation between the two, Huang Mian could guess that the middle-aged man in front of him was another shareholder of Phoenix.

And judging from his anxious look just now, this middle-aged man's concern for this project is very strong and sincere.

It made him a little strange.

After all, Chen Jin is the major shareholder, and this can also be seen from the middle-aged people's respectful attitude towards Chen Jin.

It stands to reason that Chen Jin should be the one who cares most about Phoenix, but why is this middle-aged man ......

In addition, what Chen Jin said also made Huang Mian very puzzled.

After all, the current market is not very good, but Chen Jin dares to boast that Haikou will definitely give Phoenix a "good result"?

As it stands, it's nothing less than a fantasy!

But what happened next surprised him even more.

I only listened to the middle-aged man: "Mr. Chen, with your words, I am relieved!"

Huang Mian was stunned when he heard this, and he didn't understand what was the reason why his confidence in Chen Jin was so great?

You know, what we are talking about now is the result of a real estate! Who dares to guarantee that it will sell well in such a market?

But Chen Jin nodded directly and accepted Zhou Lihai's trust, and then introduced the two of them: "Huang Mian, my agent." Zhou Lihai, the CEO of Haisheng Real Estate, is the development company of Phoenix. ”

Huang Mian politely shook hands with Zhou Lihai.

Chen Jin said again: "Huang Mian, you also looked at the house, how about talking to Mr. Zhou about your opinion on this project?"

As soon as he heard him say this, Zhou Lihai immediately became serious and looked at Huang Mian.

Huang Mian smiled helplessly, knowing that this was Chen Jin testing him, and after thinking about it, he said: "First of all, the competitiveness of the project itself. ”

"Let's look at the house type first. The 110-square-meter unit is two-bedroom facing north and one-bedroom facing south. This alone will be criticized by customers. Then there is the 148-square-meter house, although it is said to be four rooms, but the proportion on the floor plan is wrong. The room divided into a study was too small, and it was larger than a storage room. ”

"Then there's the question of the sales model. The boss also said just now that this so-called goodwill marketing, although it is effective in some cases, but in terms of the situation of the sales office, it is not popular in Dongjiang City, or at least in the area of Qishan Town. ”

"After all, the project is located at the junction of Qishan Town and Liangshan Town, and a large number of residents are farmers. It's a bit difficult to expect them to understand the truth of reciprocation. The sales office will only become a large lounge for them to be warm in winter and cool in summer. ”

When Zhou Lihai heard this, he was embarrassed and said, "Is this project so bad?"

"Old Zhou. Only then did Chen Jin ask: "Leave the sales team alone." At least you're in charge of the design, right?"

"Yes. Zhou Lihai replied with some collapse: "It's a designer who came from Linzhou City." ”

Chen Jin sighed slightly: "Blame me, I cared too little about the project before." It seems that the project also made the same mistakes in design as it did in sales. ”

"The two rooms face south and the two rooms face north, although it seems to be a gap of just one room, but after all, this is Dongjiang City, the competition is too great, and there are so many projects. Customers have more choice. In Linzhou City, you can not care, but here, the house type is one of the core competitiveness. ”

After Chen Jin finished speaking, Zhou Lihai had already fallen into deep thought.

"Don't worry about it so much, fortunately, at least it's not useless. Chen Jin said with a smile.

Zhou Lihai immediately rejoiced: "There is still salvation?"

"You say. Chen Jin said to Huang Mian again.

Huang Mian nodded, and had to continue: "89 square units." Although I couldn't take a closer look, the area of 89 square meters is just stuck below the 1.5% deed tax. ”

"At present, most of the units of this size are two-bedroom, but here we have three bedrooms. ”

When Zhou Lihai heard this, he was a little embarrassed and said: "Because it is a hardcover delivery, there is a free area, after all, the location of the 89-square-meter small room was originally the equipment area of the public pool." By moving the equipment a little, you can give the area to the customer. ”

"Yes!" Huang Mian immediately responded: "No matter how this part of the area came from, but 89 square meters to make three rooms is the biggest competitive advantage of this project." Whatever you advertise, you should amplify this infinitely. ”

"And I just looked at it, and it seems that this unit is still the most numerous. It's also very suitable for making a fuss. In addition, in fact, fine decoration delivery is also one of the selling points. Therefore, the best sales strategy at present is to make a fuss about 89 square units, rather than promoting 110 square meters and 148 square meters for the sake of greedy sales. As long as the sales can be driven first, these two units will naturally have a deal. ”

After Huang Mian finished speaking, he added: "This is all my own nonsense, if there is something wrong, please bear with Mr. Zhou." ”

"Xiao Huang, what are you talking about?" Zhou Lihai smiled bitterly: "You said a lot, but I was blinded by myself." And ......"

He looked at Chen Jin and said embarrassedly: "It's also that I don't have the ability to do it myself, but the good boss was set aside!"

"Don't complain!" Chen Jin said with a smile: "At most half a month, Phoenix City is still your Phoenix City!"

Zhou Lihai nodded seriously, and surrendered happily.

Even one of Chen Jin's subordinates can have such a good targeted marketing strategy, and Zhou Lihai believes Chen Jin's words 100%.

He can be said to have watched Chen Jin rise like a rocket in a short period of time, and he was already surprised that Chen Jin could create miracles!

Isn't trust all based on that?

Chen Jin told Zhou Lihai again, asking him to rest assured for the time being, not to make any moves, and then drove Huang Mian away.

After driving away from the Phoenix sales office, Huang Mian couldn't help but ask Chen Jin: "Boss, what I just said, right?"

He didn't pretend just now, he really didn't know how much truth he said?

Chen Jin smiled: "Yes, it's not right. ”

"Your understanding of the house type is very good, and it seems that you have not been lazy recently. It's just that there are still some deviations in the understanding of marketing. ”

"Deviation?" Huang Mian was stunned, a little puzzled.

Chen Jin nodded and asked, "You should understand why South Garden sells so poorly, but Qinghe Garden and our Bihai Xuan have been actively sold, right?"

Huang Mian immediately responded: "Of course! Run away from all the supporting facilities and don't compare, just the name of the school district room can hold up half the sky." And I have also seen the transaction records, and the communities with active transactions this year, without exception, are all school district houses. ”

"So what?" Chen Jin continued.

"This project doesn't have a supporting school district, right? Huang Mian frowned and said.

Chen Jin smiled slightly: "This is the part that needs marketing." Marketing, more crucially, is the word 'battalion'. Only when you run well can you sell well. ”