Chapter 420: The Impact of Partnering with Chanel
In the evening, Chanel held a press conference to announce that it would reach a strategic partnership with Guoxing Trade next.
The reporters were in an uproar, and soon several reports came out one after another.
Le Figaro: Is Chanel cooperating with Guoxing Trading, an unknown Chinese company, in all aspects of the cooperation to develop the Chinese luxury market, or is there really something magical about the company?
CHANEL joins hands with Chinese luxury "appraisal experts" to open up new markets.
Le Parisien: Why does Guoxing Trade from the East make Chanel, the world's top luxury goods company, take a fancy to it?
The news spreads faster and faster!
More and more people are knowing!
Even Louis Vuitton, another top luxury goods company, came to join in the fun when he was interviewed by reporters, "Guoxing Trading is a company with great potential, and our company is also interested in cooperating with them, but Chanel is one step ahead." ”
Many French people were surprised.
"What kind of company is this Guoxing Trading?"
"To be able to make Chanel and Louis Vuitton at the same time?"
"Curious!"
"I also want to know what kind of amazing company Guoxing Trading is, if Chanel just cooperates with them, the key is to reach a strategic partnership now, this relationship is much more intriguing than simple cooperation! ”
"It must be a big deal!"
"I think so too, otherwise Chanel would not have held a big press conference to make an announcement!"
"Yes, since Chanel is a fan of Guoxing Trade, what about other luxury merchants?"
Someone just watches for fun.
There are also people who are genuinely interested.
Anyway, there's everything to say.
Indeed, many French brands have noticed it and began to discuss it internally.
"Do you know about Guoxing Trade?"
"I've never heard of it before!"
"I know I know, it is said that this is a company from China, and its main business seems to be to make luxury goods, and it has cooperated with many brands in the United States, including CK, Coach, Tiffany, etc., according to me, it should be recommended that the senior management contact it, maybe there are really unexpected benefits?"
Some of them are employees of luxury goods companies, and some are employees of ordinary brands, and they are all very interested in Guoxing Trading, which has finalized the content of the cooperation with Chanel.
Or rather, more than interest.
Those employees know about it, and it is impossible for the company's top management not to know, especially the top luxury goods merchants, who immediately let people inquire about what is going on when they hear the news.
……
The other side.
A few people in the hotel didn't know anything about it.
Wang Qiang was tired from a day's flight, and after dinner, he lay down in bed early and fell asleep.
As for Wang Baoguo and Chen Xuemin, other staff members can't understand French at all, even if someone watches TV, they don't know what they are talking about, so they naturally don't know what kind of impact the outside has caused on Guoxing Trading and Chanel's strategic partnership.
……
Meantime.
Cristindior headquarters.
The outside world made such a big noise, Dior also temporarily held a high-level emergency meeting that night, as many as twenty-five or six people participated in the meeting, everyone saw a solemn expression on their faces, they naturally knew that Guoxing Trading Company, but they didn't take it to heart before, but now after signing a cooperation with Chanel, they began to pay attention to it!
Some people want to say but stop: "Guoxing Trade and Chanel ......"
A female senior executive said seriously: "The president of Chanel is from the advertising industry, and has accepted Chanel for nearly 20 years, and every action is very meaningful. ”
A young senior executive recalled the information in his mind and said: "I probably know what Chanel is trying to do, some time ago the news from our Asian branch came back that China got a luxury award, or a live broadcast of CCTV with the highest ratings in China, and the ratings are very high, probably Chanel knows that the trade cooperation with Guoxing can open up the Chinese luxury market, so it does this, if so, then we?"
A woman said, "I think it is necessary to carefully discuss whether or not to contact Guoxing trade. ”
In the end, the meeting discussed, and the top management of Dior unanimously decided to let people collect more information about Guoxing trade first, and then decide whether to contact and ask for cooperation.
……
The next day.
There is also the latest news that Louis Vuitton has sent someone to contact Wang Qiang, the vice president of Guoxing Trading.
"Did Louis Vuitton really come to the door?"
"How many brands does Guoxing Trade want to cooperate with?"
"Chanel plus Louis Vuitton, I'm getting more and more interested in this national trade!"
"Is the cooperation finalized?"
A certain TV station even specially found a senior executive of Chanel, who had already cooperated with Guoxing Trade, to understand the situation, but the senior management of Chanel was willing to say anything, and dealt with a few words vaguely.
However, even if they deal with a few words, in fact, everyone knows that since Chanel was able to make such a decision, she must know the actual value of Guoxing Trade, and many media also took the opportunity to dig up information about Guoxing Trade, and the more they dug up, the more surprised they became, and they knew that the organizer of "The Voice" that was spread in the entertainment section of various countries a while ago was Guoxing Trade, and then they knew what a terrifying state the ratings of the Magnolia Luxury Awards had reached during the live broadcast!
As this information was exposed, more luxury merchants couldn't sit still.
……
L'Oréal.
Headquarters, Executive Floor Meeting Room.
Mrs. Lillian Betancourt, the actual head of L'Oréal, is over 70 years old, and she rarely appeared at the meeting table today, and said with a serious face: "Colleagues, we at L'Oréal in Europe, The market in the Americas is close to saturation, and now as long as we maintain our market share, there will be basically no problem, but I have found a new market, or rather, everyone knows the huge potential of that market, and now, we have an opportunity to enter easily, as long as we cooperate with Guoxing Trade, we can open the Chinese luxury market, and the head of their company, Wang Qiang, is now in Paris!"
A senior man frowned and said: "Madam, I also inquired about Guoxing Trade, it is said that the company is very small, so you don't need to be so serious, right?"
"yes!"
"Madam, I think we can wait and see!"
Madame Lilian Betancourt said: "Don't wait and see, Chanel has a lot of business similar to us, and now they have cooperated with Guoxing Trading, if we don't take any action, then they can rely on Guoxing Trading's strong position in China's luxury market, and occupy a lot of market share at once, and then it will be even more difficult for us to enter the Chinese luxury market, you heard that Guoxing Trading is a not very big company, but do you know what kind of status Guoxing Trading is in China's luxury market?" Their appeal in China's luxury market is really too great! Send someone to contact their vice president Wang Qiang as soon as possible, this is an order, not a consultation!"
……
Yves Saint Laurent headquarters.
"Chairman!"
"Do you think we're going to get in touch with Guoxing Trade?"
"Yes, many luxury brands are in contact with Guoxing Trade!"
"Chanel, in particular, has already reached a partnership!"
"Chanel has always been our biggest competitor!
"Let's hope they didn't sign a non-compete agreement with Chanel, or we'd be in trouble. ”
The high-level people are all you and me.
Mr. Yves Saint Laurent, the founder of the brand, listened for a long time, nodded and said: "I know, contact is definitely going to contact, but before that, you first get the terms of cooperation between Chanel and Guoxing Trade, and then ......" The last words he didn't say, even if you can't get it, you have to cooperate! This is the tacit understanding between competitors and competitors, Chanel wants to do that, Saint Laurent must do that!
……
Pierdanka headquarters.
"I just heard the latest news, in addition to Chanel, Louis Vuitton and Guoxing trade talks are said to have made a progressive breakthrough, I don't know what the specifics are, but you talk about your own views, do you want to contact Guoxing trade?"
"Huh, did Louis Vuitton really make up his mind?"
"Well, these news have not yet reached the outside world, I also asked for it, and also, this is the information of Guoxing Trading Company that I have collected, the company's strength and scale seem to be very ordinary, but the Chinese luxury market is almost monopolized by the company, and even, they have the ability to position what brand is luxury in China!"
This time, Wang Qiang's cooperation with Chanel directly attracted the attention of countless French brands, and they were all studying a topic, whether to find Guoxing trade cooperation!