Li Mu's seemingly arrogant truth completely made Jobs lose the confidence and courage to continue to reprimand.

Shopping malls are like battlefields, sometimes fighting strategy, sometimes fighting tactics, sometimes fighting technology, sometimes fighting luck, but sometimes, it is bloody fighting.

The sole purpose of a war of attrition is to consume the opponent until it is exhausted, or until the opponent is directly consumed.

Under the premise of a war of attrition, tactics and strategy are not of much use, everyone is purely desperate, desperate, just like the Battle of Stalingrad during World War II, after the battle started, both sides must continue to invest troops, until the other side fights all, or their own fight.

In this mode of war, Apple is obviously not the opponent of Makino Technology, Li Mu can lose tens of millions of dollars on Mango-ME2, but Apple does not say that it loses tens of millions of dollars in the iPod business, even if it makes 10 million dollars less, it is enough for him to be uncomfortable, this war of attrition, just about to start, Apple has already coaxed.

hung up Li Mu's phone in a gloomy manner, and Jobs was completely sleepy in the early hours of the morning.

He can't imagine what Apple's stock price will collapse after dawn, after all, no matter how awesome YYtunes is, it can only have an impact on iTunes's online music store business for the time being, which is still in the incubation period for Apple, and the impact is not too great;

However, the iPod business is the mainstay of Apple's current revenue, and almost all departments rely on the profits it creates to survive and operate, and now, Makino Technology has officially announced the price of Mango-ME2, coupled with the MX858-Mango that is extremely cost-effective, iPod has lost all competitiveness in front of consumers at once.

At a time when the Apple Godhead has not yet been erected, there is almost no halo Buff on the iPod, and as soon as Makino Technology flashes the knife, the iPod will see blood.

Therefore, Apple's stock price will definitely suffer an avalanche today, which is a foregone conclusion in the eyes of Jobs.

How to explain to the board of directors and investors after the stock price crash has become the biggest concern for Jobs at the moment.

……

At 9:29 a.m. Eastern time, the U.S. stock market trading window will open.

In the past two hours, the pre-market analysis of all financial programs has emphasized the release of Mango-ME2 by Makino Technology over the weekend and the unbelievable pricing, while also reminding investors that Apple's stock today is extremely unoptimistic.

The whole market is singing about Apple, no financial media is optimistic that Apple can survive this crisis, and even some media say that even if Apple hopes for the U.S. government, it is difficult to get rid of this bad impact, after all, Mango-ME2 has instantly shaken the potential user base of iPod, and it will not be officially launched in a short time, even if Apple sues Makino Technology, it is completely impossible.

If you want to fight a lawsuit for the help of the U.S. government, you must wait until Mango-ME2 is listed in the United States, or it is ready to be listed before it can be accepted, otherwise you sue a Chinese company in the United States for the products released in China, and the U.S. government can't do anything to help you.

That's where the fucking up is the most.

If Mango-ME2 will be officially launched in the United States in a month, Apple's stock price does not know what it will fall into in this month's time, unless it can find a breakthrough in other business lines, it is really a fool's dream to simply rely on a lawsuit with Makino Technology to recover the stock price.

In the two-hour pre-market time, Apple was repeatedly sung down by major media, which had a great impact on the psychology of retail investors in the market.

At this moment, in the NASDAQ pre-market trading market, all investors and the media are paying close attention to Apple's stock price fluctuations, because this past weekend, Apple suffered a major blow from Huaxia Muye Technology, which will have a huge impact on Apple's current iPod sales and will greatly affect Apple's future performance, so investors are on him.

At 9:30, the selling price of Apple's stock fell from $7.36 to $6.33, a staggering 14% drop!

As soon as this stock price came out, the entire market exclaimed, and the opening plummeted by 14%, Apple has never encountered such a terrifying one-day decline since its listing in the last century!

However, this is not a real plunge in the U.S. stock market, because in the U.S. stock market where there is no fall limit, tragic individual stocks can even fall by 90% of their market value in one day, and they will directly fall into a situation from which they will never recover.

The sharp drop in the stock price, even Jobs did not expect it, he knew that the stock price would be greatly impacted, but he did not expect the impact to be so big!

There is only one reason for the unexpected plunge, that is, the market and investors are even less optimistic about Apple's prospects!

And that's just the beginning.

The stock price of $6.33 is still declining like a slippery car, and at 6.3, 6.25, and 6.2, the stock price simply can't stop the downward trend.

In order to enhance investor confidence and stabilize the stock price, Apple urgently issued an announcement, announcing that Apple will start the research and development of a new generation of iPod, and will cooperate with the iPod headset OEM, Japan Fengda Group, to jointly develop better sound quality headphones, in order to enhance the performance of the new generation of iPod in terms of sound quality, and at the same time will reduce the price of iPod3;

At the same time, Apple also announced that it will sell iPod3 at a reduced price worldwide, with a 10% lower price than before, and users who buy iPod3 within 15 days can go to the sales store to receive a 10% refund on the price difference.

That's all Jobs can do right now.

iPod3 price reduction of 10%, profit margin has basically been cut by nearly half, but even so, the price of iPod3 in front of Mango-ME2, there is still no price competitiveness, however, at least the gap has been narrowed.

Originally, Jobs did not want to return the price difference to users who have bought the iPod3, with his consistent attitude towards users, he disdains to cater to the preferences of users, but pursues the guidance of user needs, on the whole, he has not been thinking about users, but trying to submit users, at this time, let him do such a thing as price difference, in his opinion, is a deviation in principle.

However, the board of directors insisted on returning the price difference, because they were still skeptical that the 10% price reduction of the iPod3 could reverse the decline, and they were very clear that if Apple announced a price reduction and did not subsidize the old users, it would properly hurt the old users, and at that time, the new users were not recovered, the old users were lost, and the future of the iPod3 was in jeopardy.

After this announcement, the downward trend of the stock price was finally stabilized, and at this time, Apple's stock price has fallen below the 6.2 yuan mark, and the latest price has stayed at the $6.19 level.

$6.19 is down almost 16% from $7.36 at the end of last week......

For Apple, because of Makino Technology, their stock price fell from $8.68 all the way to $6.19 in three trading days, a drop of almost 30%, which is a life-threatening blow!

However, the urgent announcement did not have the effect of stopping the stock price for too long.

At three o'clock in the afternoon, an hour before the close, Apple's stock price finally rose back to the $6.2 mark and remained at $6.22, but immediately after, a survey company in the United States released the latest survey data, they posted a questionnaire on the Internet, and have received feedback from 20,000 American netizens.

In this result, 3% of users have already purchased an iPod, 4% have planned to buy an iPod, and 97% have abandoned the iPod because of the Mango-ME2 In other words, out of 20,000 people, 800 people originally planned to buy an iPod, but because of the release of Mango-ME2, 776 of these 800 people gave up buying an iPod.

And that's not all.

After Apple's announcement, they released a new questionnaire, which ended with 12,000 results.

Among them, 3.7% of users originally planned to buy an iPod, which was close to the previous 4%, but after Apple announced a 10% price reduction for the iPod 3, 90% of the users still gave up buying an iPod.

This also proves that Apple's announcement of 10% price reduction space does not have much impact on consumers, and the vast majority of people still choose to give up.

In addition, the professional research company also sent reporters and investigators to randomly interview passers-by on the streets of New York City, and the interviews were all young people aged 18-35, in this on-site survey, more than 90% of users who were originally interested in buying an iPod, even after Apple announced a 10% price cut, still chose to abandon the purchase.

The reporter interviewed these passers-by who gave up their purchases, asked them about the specific reasons for giving up, and got the following results:

The answer with the highest overlap is: even if the price of the iPod is reduced by 10%, there is no cost performance compared to Mango-ME2, because even so, its price is still much higher than that of Mango-ME2 with the same capacity, and even more than Mango-ME2 equipped with MX858-Mango headphones, you know, MX858-Mango is very cost-effective, buy this version, in terms of actual expenditure, you can save almost 40 US dollars.

In addition to this, there are many responses with a high degree of overlap, such as:

Many people think that the design of Mango-ME2 is more beautiful, stylish, and cooler than iPod.

There are still many people who feel that YYtunes is much easier to use than iTunes, especially YYtunes integrates music social functions, so that users all over the world can extend a music community based on common preferences, so everyone is looking forward to the combination experience of YYtunes and Mango-ME2, rather than the outdated experience of iTunes+iPod......

As soon as this news came out, Apple's stock price fell again, and the little confidence that investors had just regained was also wiped out by this news.

The stock price fell again, and in the blink of an eye, it had already missed the $6.2 mark, and then broke through the $6.1 mark, and the whole market was shocked, I don't know if Apple can hold the $6 mark before closing......

Apple's shareholders and brokerages are also trying to save the stock price, they are all holders of a large number of Apple shares, no one wants to lose a mess, try to save the stock price, maybe can attract those retail investors who expect ultra-low to take over, and then get greater capital inflows.

However, no one expected that at the critical time when Apple's stock price fluctuated between $6.02 and $6.03, Microsoft, which had risen sharply today because Apple's stock price fell sharply, suddenly issued an earth-shattering announcement!