No one knows, Li Mu has any grievances against Apple, in the eyes of the entire Internet industry, Li Mu's comprehensive encirclement of Apple's behavior is actually very incomprehensible, Apple itself is a hardware-based, software-supplemented enterprise, Makino Technology is an almost purely software-based enterprise, and the magnitude gap between the two sides is not a little bit, if you fairly and objectively sort out the important opponents of Makino Technology, Apple can't even rank in the top five, Makino Technology is going all out to deal with Google, it is more reasonable than going all out to deal with Apple.

However, Li Mu just grabbed the apple and didn't let go.

It's like a boxing champion who doesn't compete with other boxing opponents, but goes to college and picks a basketball player to fight, which is incomprehensible.

Jobs was also puzzled, in his eyes, even if iTunes and the online music market are more promising, it is also for Apple, Makino Technology can make more money than this, just "Plants vs. Zombies Online" has far surpassed iTunes or even iTunes + iPod, why does Li Mu have to fight with himself to the end?

Jobs didn't understand, and Li Mu couldn't tell him.

As an ordinary user, Li Mu respects the changes that Apple has brought to the world, but as a reborn, Apple must die.

There will be iPhone, iPad, and iOS, but in this life, these products will no longer belong to Apple, but to Li Mu, as well as Muye Technology, which belong to the Chinese Internet industry and have become the super business card of the Chinese Internet industry.

So Jobs didn't know that this young man who was far away in China was not going to ruin the current apples, but to ruin the future apples.

In Li Mu's world, a company as awesome as Apple in the future is not allowed to exist.

The news that Makino Technology and Sennheiser jointly developed MX858-MANGO immediately spread rapidly among music lovers around the world after the news was leaked.

Subsequently, on this Sunday, Makino Technology generously released the pre-sale advertisement of Mango-Me2 to the world through YY.com, and since then, Mango-Me2 has finally been exposed online.

The new version of Mango-Me2, in terms of industrial design, is ahead of the iPod 3 of the same period, the appearance is more modern than the iPod, and it is more perfect, and the production process is not inferior to the iPod 3 at all.

The Mango-ME2 is divided into 128MB flash memory, 256MB flash memory version, and 5GB, 10GB, 30GB hard disk version, a total of five versions, the corresponding prices of the five versions are: 468, 568, 2288, 2888, 3888 RMB, whether it is a flash version, or a hard disk version, the price is much lower than iPod, and similar competitors in the market.

Fighting price wars is Mango-Me's consistent strength, relying on the first generation of Mango-Me, Li Mu has exhausted most MP3 manufacturers, and he himself relied on Mango-Me to quickly popularize Taobao shopping, as well as Taobao seckill activities, paving the way for the follow-up large-scale shopping festival.

In the course of Taobao's development, Mango-Me can be described as a hard worker.

Now, the new generation of mango-me2 has begun to target all MP3 player manufacturers around the world, including Apple, to carry out a new round of devastating blows.

As soon as the design and price of mango-me2 were announced, it caused a huge shock in the field of music players, and many friends basically wailed after seeing this design and price, and when they saw the second news, they even had the heart to die.

After announcing the pricing of the Mango-ME2 variants, Makino announced that all models of the Mango-ME2 will be available with MX858-MANGO headphones, and users will only need to pay an additional $20 for this headset......

The headphones on the market, which cost more than 60 US dollars, only need to increase the price by 20 US dollars after co-branding with MANGO, which makes consumers feel that Makino Technology is simply the most conscientious company in the world, and also makes friends feel that Makino Technology is simply the most terrible devil in the world.

In the eyes of friends, Makino Technology has dropped nuclear weapons on the entire MP3 industry by virtue of its ability to dig deep and accumulate grain, and then consume everyone in the nuclear winter, and then rule the world.

However, no one can do it.

When Li Mu first sold Mango-Me at a price below cost, friends had already encountered the same thing, and they had no choice at that time, and they still don't have it now.

Even Jobs, who has great powers in the eyes of later generations, has no way at this moment.

The possibility of pinning hopes on the anti-dumping policy of the U.S. government is basically very small, Makino Technology is only buying and selling iPods, not iPhones, and the volume and magnitude are far from reaching the magnitude of targeted sanctions by the U.S. government, and even if the U.S. government increases anti-dumping duties on Mango-Me2, it is useless, in the face of such a price gap, smuggled goods will be all over the streets of the United States.

It may not be so easy to smuggle cars and arms to the United States, but it is too easy to smuggle small pollution-free electronic products, and the price gap between a mango-me2 without taxes and the increase in anti-dumping duties will inevitably exceed 100 dollars, and the profit of smuggling a mango-me2 will be higher than the profit of smuggling a bag of big-hemp. The group of people who smuggle goods from Canada to the United States by land will not let go of such lucrative commodities as Mango-me2.

At that time, although the price of Mango-Me2 normally exported to the U.S. market by Makino Technology will increase because of anti-dumping duties, it doesn't matter, as long as Makino Technology makes a commitment in the U.S. market, no matter what country or region to buy Mango-Me2, it can be jointly guaranteed in the United States, and the smuggled Mango-Me2 will be more unscrupulous.

In short, the pricing of mango-me2, Apple wants to rely on the US government to help, and it can play little role.

If Jobs only felt angry and puzzled when he heard about the cooperation between Makino Technology and Sennheiser, now he even has the heart to kill.

Jobs's feelings for Apple are strong and strong, which is by no means beyond the reach of ordinary corporate CEOs, Apple is more important than everything in his eyes, and now, Li Mu has shown a butcher's knife to his life's work!

After Li Ziwei received the news, she instinctively felt that Li Mu would not pay attention to him, but her professionalism still drove her to Li Mu's office and reported the matter to Li Mu.

To Li Ziwei's surprise, instead of refusing, Li Mu smiled excitedly: "Okay, take his call." ”

Li Ziwei asked with a surprised expression: "Do you really want to talk to him?"

Li Mu nodded and said with a smile: "Yes, why not?"

Li Ziwei said: "I'm afraid that he will make a personal attack on you on the phone......"

"Don't be afraid, not afraid. Li Mu smiled: "I don't care if it's a personal attack, just take it in, I'll listen to how he wants to scold me." ”

Li Ziwei saw Li Mu's serious expression, so she had no choice but to nod: "I have just asked the public relations department to inform him that he will reply later, since you are sure that you want to talk to him, then I will ask the public relations department to call him back, and then send the call to your office." ”

Li Mu waved his hand: "Don't, you ask the public relations department to call him first, just say that I agree to talk to him, and then let him call, understand?"

Li Ziwei said helplessly: "Okay, I'll arrange it." ”

At this time, it was more than one o'clock in the morning in the United States, and Jobs was sitting in his home indignant, and he didn't know if Li Mu would be willing to talk to him, but he was holding back a strong resentment in his heart, eager to find an outlet.

After receiving a call from Huaxia, Jobs was shocked, picked up the phone and asked, "Who are you?!"

The other party said: "Hello Mr. Jobs, I am the person in charge of the public relations department of Makino Technology, and I called to reply to you, and our Mr. Li has agreed to talk to you." ”

Jobs immediately said, "Okay, then get the phone to him quickly!"

"Excuse me, Mr. Jobs. The other party said: "Our Mr. Li agreed to your call request, you can call again later, and I will help you receive Mr. Li's office at that time." ”

Jobs asked angrily, "Why don't you just transfer the phone line to his office now?"

The person in charge of public relations said: "Wouldn't that be our Mr. Li calling you? Mr. Jobs, I want to make this matter clear to you, and our Mr. Li didn't want to call you." ”

Jobs was so angry that he just wanted to drop the phone.

But after a few moments, he came back to his senses, hung up the phone, then cursed a son-of-bitch, then picked up the phone again and went back to the air.

"Hello, Makino Technology Public Relations Department, what are your needs?"

When Jobs heard the voice of the publicist, he forcibly suppressed the anger in his heart and said: "I'm Jobs, from Apple in the United States, and I want to talk to Li Mu, the chairman of your company." ”

"Okay Mr. Jobs, please don't hang up, I'll help you transfer. ”

After a few beeps on the phone, Li Mu's voice came: "Hello, mr.jobs"

Jobs watched the videos of Li Mu's speeches several times, recognized Li Mu's voice, and immediately angrily accused: "Li, what you have done is against professional ethics and unscrupulous! You can't use this kind of unfair competition to suppress a great company like Apple! This is simply ridiculous!"

Li Mu laughed and said, "Mr. Jobs, I don't know why you said this?"

"yytunes and mango-me2 are all aimed at Apple's industrial chain, aren't you just targeting Apple?"

Li Mu smiled: "Mr. Jobs, Makino Technology has its own strategic plan, when we implement this strategic plan, it is very likely to overlap with some of the routes of some companies, this is no way to do it, there is no industry in this world that is unique in the world, you can make music software, online music stores and music players, why can't Makino Technology?" Your iTunes is not the first music software, nor is it the first online music store in the real sense, and your iPod is not the first music player, I want to ask you, the owner of the first music player company, has you ever called to accuse you?

Jobs didn't know how to answer for a moment.

Li Mu is right, the vast majority of companies, the main business is not original business, in this case, as long as it does not actually constitute infringement, no one is qualified to accuse the other party, to be precise, although Li Mu's actions make him hateful, but Li Mu does not have any infringement on Apple, so Jobs's accusation can only be emotional, and can not constitute any actual reasonable reason.

Jobs could only say indignantly: "Your mango-me2 pricing is really too vicious, which violates normal business ethics! It violates the anti-dumping law!"

Li Mu said with a smile: "Calm down, whether Mango-Me2 violates the anti-dumping act is not up to you, when it goes public and declares its export to the United States, the U.S. Department of Commerce will naturally make a judgment on it, and I believe that the U.S. government will make a fair and just decision." ”

Li Mucai is not afraid of any anti-dumping, if the United States really imposes anti-dumping duties on this product, and directly sells it to Mexico and Canada at a lower price, there are many ways to fight a price war with Apple, and the US government is not a trouble at all.

What's more, Li Mu believes that mango-me2 is unlikely to be increased anti-dumping duties, on the one hand, the player market is not large, but only a drop in the bucket at the trade level, on the other hand, Makino Technology's YY and YY network, one is the product with the most users in the world, and the other is the world's most influential online media, the U.S. government will definitely not be idle to do anything with Makino Technology, and a new election is about to begin？

What's more, the current Apple is not an Apple with a market value of 100 billion US dollars, its market value is not even ** billion US dollars, and it has fallen sharply for two consecutive days on Thursday and Friday.

Jobs also knew Li Mu's hole cards and knew that anti-dumping did not mean much to him.

Anti-dumping duties have a very good effect on low-price low-end products, large-scale products, and large-sales products, and low-cost and low-end products such as clothing, shoes and hats, and small handicrafts, their profits are very low, and the possibility of smuggling is almost non-existent.

Large commodities such as automobiles, because of the difficulty of smuggling, the coverage effect of anti-dumping duties is also very good, and Huaxia has always had a certain anti-dumping duty rate on imported cars;

For example, Apple mobile phones, whether purchased from Hong Kong or Europe and the United States, seem to be cheaper than the mainland, and the influx of such parallel mobile phones is indeed very large, but no matter how large, it cannot reach the scale of tens of millions of units, so most products must enter the market through normal channels.

However, music players, especially high-end music players such as iPods, even in the United States, are much lower than mobile phones, although it is Apple's lifeblood at the moment, but looking at the entire electronic product hardware market, the proportion of this thing is not large.

The angry Jobs could only say to Li Mu with hatred: "Li, your targeted actions not only violate basic business ethics and human morality, but also bring great harm to a great company!

Li Mu was not angry at all, smiled slightly, and said, "Mr. Jobs, I'm not targeting anyone......

Speaking of this, Li Mu smiled faintly and said, "i'm-just-rich!"

I'm just rich!