Even the Qiao gang leader who was powerful in later generations was also shocked by the surging offensive of YYtunes.

In his eyes, YYtunes is not only an era ahead of iTunes, but also a dimension.

The leading edge of the times refers to those features of YYtunes that are in line with the direction of iTunes;

The leading position in the dimension refers to the unique social ecology of YYtunes, which is a gene that iTunes does not have at all;

And the power of YYtunes is just beginning to show!

An hour after the launch, YYtunes obtained the big data of the first hour of the launch through user behavior, and the major leaderboards immediately entered the normal display stage, and because the user is in the active behavior stage, the leaderboard changes very quickly.

Michael Jackson, 50-Cent, Linkin-Park, Beyonce and other European and American singers have risen rapidly in the rankings, and due to Huaxia's strong user base, there are also a small number of Chinese singers and Chinese songs on the list, such as the popular Jay Chou, a song "Secret Number" rushed into the top 10 of the hot song list.

However, because this song was released in July 2002, it was based on July 2002 when it was recorded in the background, and because it had been released for a year, it was not on the new song chart.

The fast-changing list has attracted the close attention of fans, especially those who are on the list, in order to help the idol climb the ranking, they began to invite others to help praise the songs and singers on YY, as well as on various websites.

Since the online trial is free in the first month of the launch, the recharge flow after the launch of YYtunes is not high, and only a few users have provided millions of dollars of business flow when they download singles and albums, but Li Mu is not worried about this at all, now that the product has just been launched, the first thing users need to do is to integrate into this music social world, rather than letting them pay for music as soon as they come up.

In the promotion rhythm formulated by Li Mu, the first month of launch is the user development period of YYtunes, and the biggest task of this month is to attract as many users as possible to join YYtunes and immerse them in it, so as to subjectively abandon all other online audition products.

As long as everything goes well during the growth period, the paid monthly subscription will be officially launched in the developed country market in the second month of the launch, which is equivalent to a monthly subscription fee of 9.9 US dollars, which will definitely create an amazing answer.

As for the paid download business, Li Mu's confidence is greater, and the monthly income has its bottleneck, for example, 10 million paid users, the revenue that can be created per month is 99 million US dollars, and if you want to grow on this basis, you must increase the number of paid users, and the more difficult it will be;

There is no bottleneck for a single user in the paid download business, a paid user may only download one song in the first month, but a year later, when he gets used to the paid service, it is likely to develop to buy more than ten or twenty songs per month, in that way, the revenue created each month may exceed 20 US dollars, or even higher, so this is a long-term growth line, Apple's paid music download revenue in 2013 reached more than 3 billion US dollars, which is equivalent to more than 300 million US dollars per month.

……

Although it is launched on a global scale, YYtunes has different strategic tilts in different countries and regions, and in countries and regions with mature copyright protection, YYtunes has directly launched a monthly trial service and a paid download business, but in countries and regions where copyright protection is not mature enough, Makino Technology has adopted an online trial monthly subscription business that is "temporarily free" The operation strategy is to temporarily free the business that should be charged, rather than directly giving free music, so as not to instinctively think that the music service itself should be free.

In the "temporarily free" area, YYtunes does not provide free download services, if users want to download music through YYtunes, they still need to pay, the same is true in Huaxia, users can listen to songs for free on YYtunes, but not free songs, if there is a need to download free songs, you can go to search for pirated resource websites.

In addition to the difference in the payment form of the service, there is no difference between other business functions of YYtunes in any country and region in the world, all the music in the copyright library is open to global users, all users can leave comments under any song, and all comments will be displayed to all users, regardless of the language of any country.

If it is a classic song "Billie-Jean" by Michael Jackson, then the comments below this song may contain any language in the world, but in order not to let a certain language monopolize the essence comment area, YYtunes specially designed a logic for the display of highlight comments, that is: 50% of the essence reviews should be selected from the same essence comments as the user's native language, and the remaining 50% should be retrieved from the five languages with the most users in addition to the user's native language.

For example, if a user using the English version of YYtunes opens the comments section of the song "Billie-Jean", 5 of the 10 highlights displayed at the top are the top 5 comments with the highest number of likes from all English comments, and the remaining 5 are Chinese, Hindi, Arabic, Spanish, and Russian.

If a user using the Chinese version of YYtunes opens the song, there are five Chinese essence comments in the comment section, as well as five essential comments in other languages.

The vast majority of users,The mastery of the language will not exceed two,This means,Six languages display ten essence comments,Almost four are incomprehensible to the user,When developing,Someone within the team of Makino Technology proposed,Should be based on the language used by the user,Give him the essence of the user's native language of the commentary,But Li Mu directly vetoed。

If a Chinese user opens the music comment area of "Billie-Jean" and finds that it is all Chinese commentary, he will definitely feel cordial, but this intimacy will make him lose the "world pattern" that Li Mu hopes he has.

On the contrary, Li Mu does not want his YYtunes to bring intimacy to users from all over the world, he hopes that this software, like Facebook, or even like the Hubble telescope, will bring a sense of vastness to users, Li Mu is to show the comments that users can't understand, so that they can all the time, this is not a simple music software, this is a music software that people all over the world are using!

In order to stimulate the motivation of users to comment, YYtunes has specially launched a user level, and with points rewards, each comment published, you will get a certain number of points, if there is a comment selected as the essence, not only can you get more points, and the higher the number of likes, the more points you get, and the accumulated points to upgrade, can also be used to redeem.

In YYtunes, points can be used to redeem singles, albums, and even monthly services, but the system comes with a screening mechanism, if the user indiscriminately floods in order to get points, the system will deduct the points obtained by the other party through abnormal channels, and there are even penalties such as deductions and account bans.

In the cooperation agreement between YYtunes and major record companies, everyone also recognizes that the products redeemed by user points are not included in the revenue, so that YYtunes does not need to provide additional subsidies to users and record companies for this, reducing operating costs.

With the continuous improvement of user level, users not only have a more eye-catching level to show, but more importantly, they can become "music experts", once they become music experts, they are eligible to be recommended by the system, which will increase their attention and fans.

As Li Mu expected, the music review function was immediately loved and sought after by users around the world after it was launched!

In the past, there were countless different products and websites for everyone to listen to songs online, taking the American market as an example, although they also listened to Beyoncé online, but everyone was scattered on dozens of hundreds of websites and software, all they did was to listen to songs, to put it bluntly, this kind of behavior is a one-way data request: users request data of Beyoncé's song from different platforms, and these platforms will transmit the data to their computers according to user needs, and then the computers will play them.

This kind of audition,To put it bluntly, there is no difference between TV and TV,Every TV viewer only has a one-way data request with the TV station,The audience is not watching the program on the same TV station,It is impossible to have the opportunity to create an interaction between the audience and the audience through TV。

However, for the first time on YYtunes, users were able to break this one-way data transfer model, and not only could they listen to the song through Donload data, but they could also upload their own comments to the song via Upload.

Since everyone comments on the same platform, on the basis of the two-way interaction between users and songs, countless users can also be connected through a certain song or a certain person through comments, and suddenly turn point-to-point into point-to-point, which makes users extremely happy.

For users, suddenly, he can see the comments made by users from all over the world who have the same music preferences as themselves on their favorite music, half of these comments are in their native language, the other half, some can understand by themselves, and some don't even know what language they are. Tens of thousands of kilometers away from me, there is a person I have never met, who likes the same music as myself, and he (she) left his (her) comments on this song in his own language, this feeling is really amazing!

This is the "world pattern" that Li Mu wants to convey to users all over the world through YYtunes and music, music is not a product unique to a certain country, a certain nation or even a certain language, it is a kind of "language" shared by all human beings in the world, every language is local, but music, is global!

……

With the growth of online time, YYtunes' data is overwhelming!

YYtunes, which has put a lot of effort into it, has exceeded 100 million active users worldwide within 48 hours of its launch.

There is only one criterion for the number of active users: YY users who have logged in on YYtunes.

Because YYtunes is completely dependent on the YY ecosystem, it only accepts YY accounts to log in.

For many companies and products, it is already a very successful thing to reach more than 100 million users in 48 months, but for Makino Technology, they only need 48 hours......

This astonishing data has made all Internet people aware of the super role of the huge ecology, in the ecology of YY, YYtunes can rise in the blink of an eye, and in the future, it is not known how many monster-level products like YYtunes can be hatched by this behemoth.

When a company has such a strong ecology, it simply has a super BUFF, which is so exaggerated that even if it can increase its own strength by 500% and weaken the opponent's strength by 90%, no one will dare to question it.

This has also caused the world's capital markets to reconsider the actual influence of Makino Technology and the current corporate valuation.

However, the capital quickly realized a problem: a company like Makino Technology with a strong cash flow business and always explosive growth, the valuation of capital is difficult to accurately judge its actual value, with the huge success of YYtunes, should Li Mu start the IPO of Makino Technology?