Regarding the IPO, Li Mu has his own rhythm.

At this stage, the number of users, product influence, and revenue capacity of the entire Makino Technology are growing steadily, and the company has nothing to do with the lack of money at all in any way to evaluate, and at this stage, it does not require a large amount of capital to enter to support the full rush of Makino Technology in the market, in other words, at present, in the industry that Makino Technology is involved in, there is no real opponent in the world.

The so-called real ability to fight is not to casually command a small army to fight two guerrilla wars, but to really have the two sides on a horizontal line, with large armies from all walks of life arranging their troops, and then fighting a big battle in which you live or die, or the winner is king.

Therefore, Li Mu wants to push the pace of the IPO a little further, at least push it to YYtunes to preempt all non-Apple users of iTunes, and push it to Mango-ME to fully replace the iPod, intercept Apple's cash flow, and then let their entire company fall into the quagmire of losses and losses.

If the iPod fails, if iTunes also sinks into the sea, all of Apple's product lines will fall into anemia, no matter how much potential their products have in the future, if they can't survive the present, they must die.

In fact, when Apple launched YYtunes and was well received in front of users, it immediately felt a direct threat from Makino Technology.

In the last two trading days of the week, Apple's stock price fell from $8.68 all the way to $7.36, a decline of 15% in two trading days, which is a great blow to Apple, as well as the capital and shareholders behind Apple.

The $7.36 estimate is close to Apple's stock price a month ago, and in the latest month, it is precisely because of the gratifying growth of the iTunes-Store business that Apple's stock price has increased significantly, from $7.3 to $8.68, an increase of 20%, but a month's efforts have fallen back to its original shape in two days.

What's even more terrifying is that no one knows what kind of news Makino Technology and YYtunes will bring this weekend, if the news continues to be unfavorable to iTunes, then next Monday's trading day, Apple's stock price will fall sharply.

And just this weekend, the team specially sent by Makino Technology to Germany has begun to meet with Sennheiser and Beyerdynamic.

The global headphone market, in fact, the overall scale is not large, and the total market is only billions of dollars, and a considerable part of it does not belong to professional headphone manufacturing enterprises, this is because many users have not been cultivated to buy headphones separately The consumption habits, and the music player products they buy have the original accessories of major manufacturers, such as Sony Alkman has a large sales, but the vast majority of Alkman users use Sony headphones when buying Alkman, in this case, there are very few users who will buy another headset。

After being equipped with headphones to occupy most of the market, the remaining small part of the free market competition is extremely fierce, completely out of a state of more wolves and less meat, so whether it is Sennheiser or Beyerdynamics, although it is very famous in the earphone enthusiast circle, but the actual company size in the international market can only be regarded as a medium-sized enterprise, or even a small and medium-sized enterprise, so in the face of a giant enterprise like Makino Technology, they are looking forward to the possible cooperation.

At Sennheiser's headquarters in Hannover, Germany, after meeting with Sennheiser's senior management, the Makino team first explained the cooperation intention and detailed requirements to Sennheiser's senior team, and then told them that if they could accept the cooperation conditions of Makino Technology, then Li Mu, chairman of Makino Technology, would communicate directly with them through video conference.

As soon as they heard that Li Mu was directly involved in this matter, Sennheiser's senior management attached more importance to this negotiation, although Makino Technology had not yet put forward the conditions, but in their hearts, they had already made the decision to accept it no matter what, and hug the thighs of Makino Technology.

The team leader of Makino Technology proposed five cooperation intentions to Sennheiser's senior management:

First, the two sides will develop a co-branded headset, and the market price range corresponding to the overall quality of the headset should be around $60-70;

Second, Makino Technology does not have the strength and technical accumulation of acoustic hardware research, so the research and development of the co-branded headphones developed this time will be completed independently by Sennheiser, and Makino Technology will only give certain opinions;

Third, the design was completed by Sennheiser and Makino Technology;

Fourth, although it is a co-branded model developed by cooperation, the product is not sold cooperatively, but is bundled by Makino Technology with Mango-ME2, so the cooperation model between Makino Technology and Sennheiser adopts the method of pricing procurement, hoping that Sennheiser can minimize the shipping price, and on the basis of ensuring quality, the shipping price should be controlled at about 15-20 US dollars;

Fifth, Makino Technology attaches great importance to Mango-ME2, not only YY and YY will spare no effort to promote, YYtunes will also cooperate with it in depth, therefore, Mango-ME2's sales and exposure are absolutely guaranteed, if Sennheiser agrees to the first four, Makino Technology will definitely give Sennheiser a huge return in terms of overall shipments and brand awareness.

After listening to Sennheiser's CEO Muller, he said on the spot without any hesitation: "Gentlemen, Sennheiser is very willing to cooperate with Makino Technology in depth, and fully accepts your cooperation requirements, and I believe that with Sennheiser's strength, it is definitely the best partner candidate for Makino Technology, and there is no one." ”

In Muller's heart, Makino Technology's cooperation intention is simply a big pie falling from the sky for Sennheiser, not to mention, just with the brand awareness of Makino Technology, it will bring a huge boost to Sennheiser's brand value, not to mention how much Mango-ME2 will bring to Sennheiser.

Although Sennheiser's direct profit margin may be squeezed out of part of this cooperation, on the whole, it is definitely beneficial and harmless.

At this time, the team leader of Makino Technology said with a smile: "Mr. Muller, we naturally have great trust in Sennheiser's strength, but some details still need to be further communicated. ”

Mueller nodded and said, "Whatever the problem, please feel free to speak up, and we will definitely do our best to solve it and promote cooperation between us." ”

"Next, through video conference, our chairman and CEO, Mr. Li Mu, will talk to you directly. ”

Muller hurriedly said: "It's a great honor to have a video conference with Mr. Li Mu!"

After the notebook was connected to the projector and sound in the conference room, the leader of Makino Technology connected to Li Mu's work YY, and after the video was connected, he said to Li Mu, who was sitting in the office of Makino Technology: "Mr. Li, Mr. Muller, CEO of Sennheiser, has preliminarily accepted our intention to cooperate, and the specific details of the follow-up, do you want to communicate with Mr. Muller personally?"

Li Mu nodded: "I'll talk to him about the follow-up." ”

The leader of Makino Technology turned the computer in a different direction and pointed at Muller and the other leaders of Sennheiser, so that Li Mu could see them through the camera that came with his laptop.

Mueller saw Li Mu on the screen and immediately greeted him enthusiastically in English: "Hello, Mr. Li Mu, I have admired you for a long time, and it is an honor to be able to have a video call with you!"

Li Mu smiled slightly, and also said in English: "Hello Mr. Muller, it's a pleasure to meet you." ”

Muller said a little nervously: "Mr. Li Mu, we have heard your staff introduce the cooperation intention of Makino Technology, I want to say that Sennheiser is very much looking forward to the cooperation with you and Makino Technology, and I also hope to implement this cooperation as soon as possible, and I hope that Sennheiser can provide help to the global launch of Mango-ME2!"

Li Mu said with a smile: "Regarding this cooperation, I still have some detailed questions that I want to confirm with Mr. Mueller. ”

Mueller hurriedly said: "Please speak." ”

Li Mudao: "Yes, our products are expected to be launched in the next one to two months, so if we cooperate, our time is still very short, first of all, we need both to start the design as soon as possible, and complete the plan, and then enter the production stage, at the same time, we need Sennheiser to deliver at least one million custom headphones to Makino Technology in the next month, and in the following month, continue to deliver three million to Makino Technology." ”

Muller thought for a while and said: "This is mainly a matter of design and production, we can start the design as soon as possible, we have a lot of experience in this area, and there are many reserve design schemes, which can be taken out by you and Makino Technology to review and select, if it goes well, I believe it can be implemented within a week;

In addition to the appearance design, there is also the industrial design of the headset itself, which I think, we can directly take out the best sales and most recognized headphones at the price of 60-70 US dollars, and still use the industrial configuration scheme of this earphone, so that the sound quality is the most guaranteed, and we can also cooperate with Makino Technology, when publicizing externally, directly tell consumers that this co-branded headset is the same as our current price of 60 US dollars, The best-selling headphones use the exact same hardware, which saves design time on the one hand, ensures the sound quality of the headphones on the one hand, and enhances consumer recognition on the other hand. ”

When Li Mu heard this, he immediately nodded and said: "Mr. Muller, this solution is very good, if we confirm the cooperation, Makino Technology will also issue a similar announcement to the outside world, and we will issue an announcement to confirm, and the credibility will be higher." ”

Mueller said excitedly: "If Mr. Li Mu agrees with this plan, it will be great." ”

Li Mu asked him again: "This scheme can be used in terms of design, but what about production?"

Muller hurriedly said: "There is no problem with production, we Sennheiser is currently the same as many other companies, headphone products are independently developed, and then handed over to Japan Fengda foundry, but we only hand over the low-end products to Fengda foundry, high-end products and flagship products are produced in Germany, the headphones you said 60-70 US dollars are already in the high-end category, so they will be directly produced in Germany;

The production capacity of the German production line has a certain redundancy, with what you just said, the production speed of one million in the first month and three million in the next month, we can guarantee that if we determine the cooperation, we will start the design work while improving the production speed of our original high-end products, and squeeze the production capacity to the extreme in the window period of the co-branded headset design stage, so that when the co-branded headset starts production, we can have enough production capacity to support! If you need to temporarily increase production capacity, Sennheiser can suspend the production of your own products and put all your production capacity into it, giving priority to the needs of Makino Technology!"