Sennheiser's attitude almost made Li Mu impeccable, and Muller showed all his thoughts without reservation, which can be summed up in one sentence: As long as you are willing to take me to play, I can do whatever you want from me.

Li Mu likes this kind of partner who knows the current affairs the most, can see at a glance what is most beneficial to him, and then succeed in getting on the car at all costs, unlike some business leaders who have brains, obviously you want to reward him with a mouthful of food, and he has to tell you what taboos he has.

However, Li Mu did not immediately make a decision to cooperate with Sennheiser, after all, this time the team went to Germany, not only to meet Sennheiser, but also to meet with Beyerdynamics, according to business etiquette, must also talk to both parties before making the next decision.

Therefore, Li Mu's reply to Muller was that after the team met with Beyerdynamic, he would carefully decide which party to cooperate with.

Muller naturally knew that Li Mu could not make a decision directly after only talking to him, so he said: "Mr. Li, I believe that Sennheiser will not disappoint you, and we sincerely look forward to cooperating with you!"

……

Sennheiser's headquarters in Hannover, Beyerdynamic's headquarters in Heilbronn, more than 400 kilometers apart, the team ended the negotiations with Sennheiser, and then flew from Hannover to Stuttgart, and then drove to Beyerdynamic's headquarters in Stuttgart.

The senior management of Beyerdynamic also attaches great importance to the cooperation of Makino Technology, but compared with the attitude of Sennheiser's senior management to cooperate with Makino Technology at all costs, the attitude of Beyerdynamics is slightly more rational and calm.

In Li Mu's eyes, he felt that Sennheiser was the most suitable, Sennheiser behaved like Tang Niu in "God of Food", for a giant enterprise like Makino Technology, what is needed around him is a little brother with this attitude, as for whether such a little brother will bite back one day, in fact, it does not exist, the volume of Makino Technology is so large that it is impossible for any little brother to shake its foundation, and its strength is enough to destroy any little brother who is against the water.

Immediately after the talks with Beyerdynamic, the team left for Hannover, where they started a second round of talks with Sennheiser, which went straight to the practical phase to confirm the details.

Sennheiser's proposed prototype of the headphones in cooperation with Makino Technology is a sub-flagship product of Sennheiser in the field of flat-head earbuds, the MX858.

At present, Sennheiser's mid-to-high-end headphone models are mostly over-ear and in-ear, and Sennheiser also hoped to cooperate with Li Mu with a certain product of over-ear or in-ear, but Li Mu still insisted on choosing flat-head earbuds.

The flat-head earbuds were chosen because they are the most comfortable to wear and are also the most accepted by the public.

Over-ear headphones are relatively more feverish, but the cost of wearing them is also very high, after a long time, it is either a headache or earache, it is more uncomfortable to wear in hot weather, and it is inconvenient to carry, it is really not suitable for use as a matching headset with a player, and until Li Mu was reborn, he had never heard of any music player or mobile phone, which was equipped with over-ear headphones from the factory, and the packaging space alone could not stand it.

As for in-ear headphones, although the sound quality is better, it will gradually become the mainstream of lightweight headphones, but it is not popular enough, most headphone users have a great sense of discomfort when they first use in-ear headphones, and the acceptance of this kind of headphones is far less than that of flat-head headphones, because in the eyes of users, flat-head headphones are the type of headphones that do not need to be adapted to, and it is what headphones have always looked like.

Apple's EarPods have not been changed for so many years in their own product line, not without reason, Apple must also know that the sound quality of in-ear headphones is better, but he knows better that if the EarPods are changed to in-ear, it is only to please a small number of users, and most users will inevitably reject, so instead of this, it is more appropriate to make a headphone that is more acceptable to the whole people.

Sennheiser's sub-flagship flat-head earbuds, the price in most countries and regions in the world is about 60 US dollars, and the price in Huaxia will be higher, which is equivalent to nearly 80 US dollars, and the overall quality of this headset is also very good, at this price, it is considered by consumers to be the most cost-effective product, and the recognition of the mid-range market is very high.

As for the shipping cost of this headset, Makino Technology and Sennheiser have reached a consensus, the purchase price of Makino Technology is 15 US dollars, taxes and logistics are borne by Makino Technology, under normal circumstances, Sennheiser MX858 The ex-factory price is about 20 US dollars, although there is a lot of loss in profits, but there is still a certain profit margin, and Sennheiser cares more about this profit, but after cooperating with Makino Technology, the huge increase in the brand.

Although Li Mu doesn't know about the MX858 earphone, since it has withstood the test of the market, the overall performance naturally does not have to worry, however, for the shape of the earphone, Li Mu put forward several requirements.

First, it can't be black, but a high-end white + light gray color scheme;

Second, the wire controller should be as small as possible and then shrink, not to make a huge cylinder, but to design as a flat body as small as possible;

Third, there must be a simple and refreshing and space-saving packaging box, the packaging box should abandon the blister style used by most of Sennheiser's products, Li Mu's requirements are to design a flat cube plastic box, the front cover is transparent, the left and right earphones and wire controllers should be presented in the transparent plastic cover, and the headphone cable is coiled around the box in a hidden form.

To put it bluntly, it is to completely follow the style route of the later Apple EarPods.

As for the logo, Li Mu asked to increase the Mango logo while shrinking the Sennheiser logo, and the main display area of the logo is on the back of the earphone and around the plug.

In addition to the Logo, Li Mu also asked the model of this headset to be named MX858-Mango, on the one hand, to ensure that consumers know that this headset is the same as MX858 in addition to the appearance, and on the other hand, it is also necessary for consumers to see at a glance that this is a joint model between Mango and Sennheiser.

When talking about specific cooperation matters, Müller made a request to Li Mu through video conference, saying: "Mr. Li, I hope you can allow Sennheiser to sell this co-branded headset separately, and if you agree, we will increase its price in the end market compared to the ordinary MX858, so that consumers can better understand the actual value of this headset." ”

Li Mu thought for a while, then nodded in agreement.

There are many ways to let consumers know the actual value of this headset, for example, it is customized in cooperation with Sennheiser, and it is derived on the basis of MX858, but most users may not know about MX858, and they are not sure how much difference this custom headset is from MX858 at the technical level, rather than this, it is better to let Sennheiser also sell it at the same time, if the normal price of MX858 is about 60 US dollars, then the customized version of MX858-Mango will be sold for 70 US dollars, so that the actual value of MX858-Mango is also a real reflection。

In this way, the MX858-Mango model of headphones, when sold with Mango-ME2, can add a lot of selling points that can be packaged to Mango-ME2 in the headphone field, such as Sennheiser's popularity in the field of headphones, for example, MX858-Mango adopts the acoustic design scheme of MX858, and at the same time carries out a new appearance design, and in Mango-ME2, the cost performance of this headset is very high, and then the cost performance of the entire Mango-ME2 has been rapidly improved。

……

When Makino Technology and Sennheiser officially reached a cooperation agreement on MX858-Mango, the news that Makino Technology customized headphones for the new version of Mango-ME began to spread in the headphone industry.

If this news starts to spread from the Internet circle, it is more likely that the employees of Makino Technology will leak it to the outside world, and if this news starts to spread from the headphone industry first, then there is no doubt that the source of the message must be from Sennheiser, or Beyerdynamic.

However, Li Mu has no intention of investigating which of these two companies leaked the news, because for him, he is not prepared to hide the news at all, there is no harm to Makino Technology when this matter spreads, if it can spread more widely, it will also make consumers look forward to Mango-ME2 more, and better is that after such news is spread, it can have a certain impact on potential users of iPod, which will affect their judgment, and convert some of them into future users of Mango-ME2。

It's like Samsung has a new mobile phone that supports MP3 playback, and Sony Ericsson announced that it is about to launch a music mobile phone, this mobile phone not only has stereo speakers, but also matches Sony's audio decoding technology, the sound quality has been greatly improved compared with other mobile phones, once Samsung's potential users receive such news, the desire to buy a Samsung mobile phone will definitely be affected.

If he asks himself in his heart: Do I buy Samsung now, or do I wait to buy Sony Ericsson, which is more musical?

If we can make users who have already bought Samsung mobile phones sigh in their hearts: Why don't I wait to buy Sony Ericsson? I really regret it! This will be the greater success of Sony Ericsson.

Li Mu hopes that after combining so many advantages, it will make users who are ready to buy iPods temporarily discourage the idea of buying, and then decide to wait for Mango-ME2 to go on the market before making a decision;

The cooperation between Makino Technology and Sennheiser first spread in the field of headphones, and then spread to the Internet industry, for the headphone industry, the cooperation between Makino Technology and Sennheiser is a bad news for them, but for the Internet industry, this is more like a fresh teaching course, they did not expect that Makino Technology such an Internet company, can take the initiative to carry out in-depth cooperation with hardware companies in the non-IT industry, and although this cooperation has just been reached, but from the perspective of Internet people, this hand of Makino Technology is absolutely exquisite, and highly targeted。

Makino Technology is doing this, who is targeted, Internet people with a little brain know that it must be Apple iPod.

Combined with the launch of YYtunes and the overwhelming recognition of users after the launch, everyone knows that Li Mu's combination must have killed Apple!