"It is not simple to sell the product, the product is only one aspect, but in the final analysis, it is decided by a company, a good product that has been prosperous for a long time, there must be a good enterprise to support, if the enterprise is intrigued, the product is not good for a long time.

What kind of enterprise can last for a long time? Then it needs to have a good corporate culture......... Well, corporate culture actually means that the managers of this enterprise should have a unified value and recognize a feeling, such as Coca-Cola, their corporate culture is "happy", from top to bottom, even if it is hard work, everyone is happy, they inject their corporate culture into their own products, and then pass happiness to the hearts of buyers through advertising and marketing, which is very powerful. ”

"Corporate culture.........? I don't know much! But Liu Lang, you seem to have a point!"

Li Jingtian shook his head, he really didn't understand that this was corporate culture.

"For example, there's a commercial on TV right now that I don't know if you've seen or not, and it's a Nescafe commercial. ”

Liu Lang asked.

"Nescafe, it tastes great! I know this ad, I've seen it many times!"

Li Jingtian replied immediately.

"How does this ad make you feel?"

Liu Lang asked.

"It's a very warm feeling when three friends who haven't seen each other for many years meet again. ”

"That's right! This is the corporate culture of Nescafe, which is warmth, everyone can't help but have a warm feeling after drinking coffee, you say it's not amazing!"

"That's what you say!"

Li Jingtian also had some understanding.

"There should be no problem with the formula of Jianlibao, it has a strong advantage in terms of products alone, but this is not enough, you have to find your own culture, relying on cultural products can be long-lasting, and sales can continue to increase, so as to become the country's first brand!"

"Well, well, I'll have to write it down first!"

After all, Li Jingtian has a good "gene" of an excellent entrepreneur, although he doesn't know much about business management now, he is still very interested in Liu Lang's words, and immediately took out a pen and paper and began to write.

"Brother Li, in fact, it doesn't matter if you remember it or not, because a corporate culture is not something that anyone can establish, which requires leaders to have accurate positioning and strong leadership, Nescafe and Coca-Cola can do it, but your business ......... Hehe, I'm afraid I can't do it yet!"

"Oh, why can't I?"

Li Jingtian was stunned for a moment and asked.

"But this enterprise is not yours! You are just a manager, and the ownership of the enterprise is not in your hands, even if you want to manage it, you can't do anything about it. ”

Liu Lang said while putting a piece of dry-fried tenderloin into his mouth.

"This!"

Li Jingtian reacted at this time, that's right, his Sanhe Distillery is indeed a state-owned enterprise, but he contracted it because of poor efficiency, and of course the ownership is still the government.

"It doesn't matter, right? The government also wants to do a good job in the enterprise, which is the same as my purpose!"

Li Jingtian was a little unimpressed.

"Hehe, Brother Li, you know Yancheng Shirt Factory, right?"

Liu Lang asked.

From the beginning of the year to the present, everyone in the newspapers praised this factory, saying that Bu Niansheng was the pioneer of reform, and called on enterprises all over the country to learn from him, and his name spread all over the country!"

The other party replied.

"This Yancheng shirt factory and your winery are the same as the contract system, why don't we make a bet and see what will happen to this factory in a year, if this factory is still prosperous, I invite my brother to Quanjude to eat a roast duck, if it decays, then brother, you will invite me to eat, how about it?"

Liu Langke knows the end of the Yancheng shirt factory, this year is the year of the outbreak of this factory, shirts and suits with the Yancheng shirt manufacturer standard can be bought all over the country, the factory director is also proud, publicly said that he wants to increase production on a large scale, the plan is to expand the production capacity of one million sets a year, but the local government as the owner has higher expectations, they hope to expand to five million sets, and contact the bank to give loans to enterprises, repair the plant to buy equipment.

As a result, a year later, there were a large number of other brands of shirts and suits on the market, the quality was not worse than them, and there were more styles in Yancheng, and the Yancheng shirt factory suddenly decayed, a large number of products were backlogged, and the bank loans could not be repaid, and finally they could only go bankrupt.

Li Jingtian was very interested in this bet, and agreed to it, but he wanted to see if this limelight company could really become as Liu Lang said within a year, but he didn't believe it.

Of course, Liu Lang's purpose is to let Li Jingtian privatize the Sanhe Distillery, even if it is not privatized, it must first implement the shareholding system, because only in this way Li Jingtian has a certain degree of ownership, of course, even if you implement the shareholding system, the final thing is still the government department, so it is best to do it in one step and directly privatize, because only in this way can this brand with great potential be saved, otherwise it will be a dead end.

However, Liu Lang also knows that the other party will definitely not agree to these things when he talks to Li Jingtian now, not because of how noble he is, but because the whole society is still very repulsive to privatization, thinking that this is a criminal act of putting money in his pocket.

"Looks like I'm going to have to talk to Professor Wu He!"

Liu Lang thought to himself that Professor Wu He is a strong advocate of enterprise privatization, and now he is actively advising with the above, but there is a very important problem in this, that is, in the process of privatization, how to protect the rights of employees, if it is not done well, the interests of employees will be greatly damaged.

Early the next morning, Liu Lang didn't go to class and went directly to Wu He's office.

Wu He was very busy, and several graduate students kept walking around with various materials, as if they were looking for some information, and they all greeted Liu Lang when they saw him.

"Hehe, Liu Lang, you're here, but you're a rare guest! Aren't you doing some kind of experiment with Lao Xiong and them?

Wu He put down the work in his hand and asked with a smile.

"There is indeed one thing!"

Liu Lang said.

"Okay, let's take a rest first, and I'll talk to our little prodigy!"

Wu He stood up and stretched, and then poured a glass of water for Liu Lang.

"Professor Wu, I heard that you are preparing a reform plan now? I am very interested. ”

"That's right, because of Deng Lao's speech in the Special Economic Zone, the whole country has no worries, and many private operators are also relieved, and many enterprises in the south have begun to recruit foreign workers, especially in Guangdong Province, some factories have recruited 50 workers at once, and the enthusiasm for production is very high!"

Wu He said.