In China's beverage and food industry in the 90s, if you want to choose a big brother, it must be Jianlibao.

Li Jingwei's parents died when he was a child, he grew up in an orphanage, and served as the deputy director of the county sports committee (the same position as Zheng Xuehong, but the name is different). In 1973, he was ostracized from his career and was assigned to work as a director of a winery. A brewing workshop with only a few rice wine tanks was developed by Li Jingwei to develop a beer production line, and beer products quickly gained a foothold in the local area.

One day in 1983, Li Jingwei heard that the Guangdong Provincial Sports Research Institute had developed an electrolyte sports drink, so he took the initiative to seek cooperation. He named the drink "Jianlibao", hired someone to design the trademark, and then asked Pepsi Cola (Shencheng) Company to help OEM - at that time, there was no canning production line for cans in China.

Pulling 200 boxes of samples, Li Jingwei went directly to a sports conference and met the leaders of the National Sports Commission. Exquisite packaging, ingenious trademark, the country's only domestic canned drink, taste color and quality are also impeccable, Jianlibao was immediately designated by the National Sports Commission as the first choice of the Chinese team in the 1984 Olympic Games.

As Chinese athletes won gold medals one after another, the drinks they drank during the competition were quickly known to domestic audiences, and Jianlibao was known as "China's magic water".

In the 90s, in the Chinese beverage market, Jianlibao was already able to compete with Coca-Cola, and it also had a certain advantage.

Jianlibao's success made Chinese businessmen see the power of advertising, and it soon flourished in the health care product market.

In August this year, Ma Jiajun shined at the 4th World Athletics Championships, winning the women's 1500m gold medal, 3000m gold, silver and bronze medals and 10000m gold medals in one fell swoop, shocking the world.

A month later, just as Song Weiyang's canned advertisements began to run, another advertisement was broadcast on national television: Ma Jiajun's coach sat in front of the report desk, as if holding a report meeting. He suddenly held up a box of health products and shouted in Mandarin with a northeastern accent - we are drinking Chinese turtle essence!

Since then, the Chinese soft-shelled turtle essence has swept the country, and it has also given birth to the prosperity of the Wangba market. Countless people are keen to buy Wang Ba to eat, and farmers have also changed their careers to raise Wang Ba, and a wild Wang Ba can be fried to a high price of thousands or even tens of thousands of yuan.

The market, the consumer, is irrational.

……

Xikang, a county.

Liu Juncong is a native of Hubei Province, used to work as a buyer in a winery, and went to the sea to do business in 84 years. After going around and around, after twists and turns, he went back to his hometown to set up a wholesale store department, and acted as an agent for a variety of products.

This time he came to Xikang Province, Liu Juncong wanted to cooperate with Wenjun Distillery.

Wenjun Liquor has been awarded the title of high-quality product by the Ministry of Commerce of the People's Republic of China for more than ten years, exported to Southeast Asia in 1986, and won a lot of awards at national expos. However, the sales of this distillery are very rigid and rigid, good wine is used for export and internal tribute, and there are fixed distribution channels for medium and low-grade wines, and it is difficult to see Wenjun wine in small counties and rural areas.

A while ago, Liu Juncong was surprised to find that there was no agent of Wenjun Liquor in his city. Wenjun wine is occasionally seen on the market, and it is also obtained in the provincial capital, which is equivalent to a financial road in front of him.

So, Liu Juncong handed over the store department to his wife to take care of, and went straight to the headquarters of Wenjun Distillery with his bag on his back.

After living at a friend's house for half a month, Liu Juncong was about to give up, and the other party actually thought that his store department was too small and did not have the qualifications to act as an agent for Wenjun Liquor......

Another morning, Liu Juncong did not go to the winery again to feel uncomfortable, but stayed at a friend's house and watched TV with his friend's old parents. Seeing that the Mid-Autumn Festival was approaching, he had already bought a ticket, and went back to his hometown after having a casual meal with friends in the evening.

The two old men talked a lot, and Liu Juncong could only cooperate without a word, thinking if he should try his luck, maybe he could win the agency of Hubei Province of the Chinese turtle spirit.

The Chinese turtle essence has been so popular recently!

However, the sales channels have not been fully rolled out, and many provinces in the central and western regions cannot buy them, and some people even write letters to ask friends to buy on their behalf......

Alas, forget it, Liu Juncong quickly dispelled the idea.

The more popular the product, the more difficult it is to act as an agent, and the agent qualification is directly auctioned.

When Liu Juncong came back to his senses, he suddenly found that the two old men were silent, and their eyes were fixed on the TV screen.

"The road to health?"

On TV, hosts and experts are singing and harmonizing, frantically promoting the health concept of canned yellow peaches.

At the end of the 15-minute advertisement, Liu Juncong's eyes lit up and he muttered: "This advertisement is really amazing! I want to buy a few sets and give them away." ”

The old man suddenly said, "Xiao Liu, aren't you going back tomorrow?" Let's go, let's go buy canned yellow peaches, and you can take one home to your parents and wish them a happy Mid-Autumn Festival." ”

"No, no," Liu Juncong hurriedly said, "Uncle, I've been at your house for half a month, and I'm already very embarrassed, but I can't let you break the bank again." If you want to buy Mid-Autumn Festival gifts, I should buy them for you!"

The old lady smiled and said, "What's polite? When you were a young man, you had such a good relationship with my family Xiaoshun, and you were all your own people." ”

The two old men insisted on buying canned food, and Liu Juncong could only accompany them out.

Coming to a nearby store, out of stock, the three of them continued on their way and finally found it on the counter of a small mall.

The big red packaging, full of joy, hangs all the goods on the shelves.

"Huh?"

Liu Juncong was surprised to find that next to the ordinary packaging, there were two cans with larger packaging.

"How do you sell those two?" asked Liu Juncong.

The salesman smiled and said: "A set of family clothes is 20 yuan, a set of luxury clothes is 30 yuan, and a set of Supreme Hongyun is 66 yuan." ”

Liu Juncong said: "Why are there only a few sets of luxury outfits and supreme outfits?"

The salesman replied very honestly: "Those two are too expensive, and the boss is afraid that they will not be easy to sell, so the purchase volume is relatively small." ”

"Are all the cans the same?" asked Liu Juncong.

"It's different," said the salesperson, "and the luxury bottle looks better and is bigger." The Supreme Hongyun is even more beautiful, and there are eagle reliefs on the canned bottles. ”

Liu Juncong asked again: "Is this kind of canned food easy to sell?"

"It's okay," said the salesman, "the provincial station has been broadcasting advertisements for three days, and only five sets were sold yesterday, and eight sets were sold in the morning half this morning." I estimate that a few days before the Mid-Autumn Festival, at least dozens of sets can be sold a day. ”

"Has anyone bought the Supreme Fortune Outfit?" asked Liu Juncong.

The salesman said: "The Supreme Pack only sells one set in total, which is too expensive, and I can only buy five boxes with a monthly salary." ”

"Three kinds of canned food, give me two sets of each!" Liu Juncong said excitedly, he found another way to make a fortune.

The old lady asked, "Xiao Liu, are you going to buy it back and send it back to the elders?"

Liu Juncong said: "I bought it and studied it. ”

Holding a large bag of canned gifts home, Liu Juncong immediately opened it to check. The family and luxury bottles are beautiful enough, and the Supreme Hongyun is simply a work of art, and the reliefs on those bottles are vivid, and various auspicious words such as "Pengcheng Wanli" and "Fortune Dang" are written.

Professor Liang, who is in charge of the design of cans and bottles, used to study sculpture, and it is not a problem to carve a few Dapeng.

In an instant, Liu Juncong understood that the Supreme Hongyun Outfit was specially bought to send to the leader and the boss.

Liu Juncong wrote down the production address on the box, immediately packed his luggage and said: "Uncle, aunt, I want to go to Rongping City quickly, help me say sorry to Shunzi, and come to him for a drink next time!"