Song Weiyang stared at this person in surprise for a while, and asked with a smile: "You want the agency of the entire Hubei Province?"

"Yes," Liu Juncong said, "your factory's canned food is very good, and it should not be limited to Xikang Province, but should actively open up the market in other provinces." ”

Song Weiyang asked: "If I give you the agency of Hubei Province, how are you going to open up the market?"

Liu Juncong said with a smile: "Director Song has already made a model, and consumers are not rushing to buy it when they are bombarded with advertisements during garbage time?"

"It's different," Song Weiyang shook his head and said, "I first contacted dealers around the country, and where the goods arrived, the advertisements would be hit." And you are different, you want the agency of Hubei Province, do you have the ability to distribute goods in the whole Hubei Province?"

"As soon as the ad goes out, the dealers themselves will contact me. Liu Juncong said.

Song Weiyang said with a smile: "But the Mid-Autumn Festival is coming soon, and it is too late to buy advertisements on TV stations in Hubei Province and distribute goods in various places." ”

Liu Juncong said: "It is really a pity to miss the Mid-Autumn Festival. But I think that even if it is not a holiday, there is no shortage of market for your canned gift products. Relationships, relatives, and friends...... These things happen every day, everyone has to buy gifts, healthy and face-saving canned yellow peaches are the best gifts!"

Song Weiyang said: "I have to explain to you first, as soon as the Mid-Autumn Festival is over, as long as the canned food in our factory sells well, there will inevitably be a lot of follow-up products." Even those who make liquor, biscuits, and fruit may learn to do gift wrapping in this way. At that time, the cans in our factory will not be so different. ”

"Director Song is really doing business, and someone else would have signed a contract with me a long time ago. Liu Juncong said with a smile.

Song Weiyang said: "I'm talking ugly in front, lest you suddenly stop doing it halfway through cooperation." ”

Liu Juncong said: "Director Song, I have seen a lot of different things from the advertising and packaging of your factory. You are not playing smart, but you really have the strength, I believe that Xifeng canned food will soon be famous, and you are not afraid of peer competition at all. ”

"How do you want to cooperate?" Song Weiyang asked.

"Three years of general agency rights in Hubei Province," Liu Juncong said, "you are responsible for the advertising costs of Hubei Province, I will solve the problem of channel distribution, and the ex-factory price given to me must be lower." ”

Song Weiyang asked: "Is this general agent the Tangram Cup series, or all the products of my factory?"

"All products, including canned water cups!" Mr. Liu said. Before he came to talk about business, he had already inquired in detail about the situation of the cannery.

Song Weiyang's original plan was to fight steadily and occupy Xikang Province first.

But now that his mother has solved the problem of insufficient production, and Liu Juncong has taken the initiative to contact the agent of Hubei Province, Song Weiyang is naturally willing to accelerate development.

"Boss Liu, happy cooperation!"

"Happy working together!"

The two laughed and shook hands and began to discuss the details of the cooperation.

……

In these years, unless the director of the factory is a fierce man, the response speed of the state-owned factory is very slow.

The phenomenon of large-scale follow-up of canned water cups has not appeared, only sporadic small private factories have produced knockoffs, and serious state-owned factories have turned a blind eye. On the contrary, those companies that sell water cups imitate the idea of canned bottles one by one, adding bottle handles and anti-scald grilles to their own cups.

Song Weiyang was too lazy to apply for a patent, because it was useless to apply for it.

Local protectionism is too serious, and if a local company infringes on patent rights, Song Weiyang will not be held accountable at all. When you go to the local industrial and commercial department to complain, others ignore it, and when you go to the local court to file a complaint, others will not accept it. It really annoyed the local government and didn't let your canned food sell it directly, and you can always find some reason to ban it anyway.

The Mid-Autumn Festival is getting closer and closer, and the sales of canned tangram gift products are becoming more and more gratifying.

The advertising industry and the people of Xikang Province were shocked that they could still advertise so shamelessly!

When I wake up in the morning and turn on the TV, the road to health is selling canned food. Turn on the TV after taking a nap, and the road to health is selling canned food. After 12 o'clock in the evening, the station should have been closed and there was no show, but Health Road was still selling canned food.

An advertisement is 15 minutes, and it has to be played 11 times a day, and after reading it, my mind is full of canned yellow peaches, and my mind is full of expert teachers and beautiful hosts.

At first, it was quite interesting to watch, but after a few more annoyances, I wanted to drag the expert out of the TV and beat him.

However, when they go to relatives to give gifts during the Mid-Autumn Festival, their first reaction is to buy canned tangram cups.

Be healthy, have a face!

In the years when the moon cakes were sold before they started to engage in packaging marketing, the power of this advertisement was too amazing.

Until a few days before the Mid-Autumn Festival, there were long queues to buy canned gifts in front of the counters of several large shopping malls in the provincial capital. Those small shops that were originally hesitant also hurriedly contacted dealers to purchase goods, and the underlying channels of Tangram cups were quickly rolled out, and dealers from all over the country called to ask for replenishment.

The products were sold out of stock, the warehouses were empty, and there were more and more trucks waiting to deliver the goods at the front of the canneries.

……

Lu Huizhen is an intern reporter at the Rongcheng Evening News, and she has been interning for a year, and she has to continue to do so until there is a vacancy in the newspaper's staffing.

As soon as I arrived at the newspaper office today, the instructor (the old reporter) instructed: "Xiao Lu, a reader wrote that there are people queuing up to buy canned food in the People's Mall for two consecutive days, so you can go and interview." ”

"It's a canned tangram cup from Xifeng, right? I've heard people talk about it. Lu Huizhen asked.

"It's the can. The instructor said.

Lu Huizhen immediately packed her equipment and took a bus to the People's Mall.

Intern reporters are very miserable, they can only run some small news, and they don't know if the manuscript they write can be selected. Even if the manuscript is published, the first signature is the instructor's, followed by an intern reporter so-and-so (don't ask me why I know, it's all tears).

Walking into the People's Mall and coming to the counter selling canned food, Lu Huizhen was immediately stunned, there were dozens of people queuing up to buy canned food.

Is this can made of gold?

At the end of the line, Lu Huizhen found a customer and asked, "Hello, comrade, I am a reporter from the Rongcheng Evening News." Are you queuing up to buy canned food?"

"yes. The customer said.

Lu Huizhen said: "You need to queue up to buy canned food here, why don't you go to other stores to buy it?"

The customer said: "It's out of stock everywhere, and only the big malls are still selling it." ”

Lu Huizhen asked, "What are you buying canned food for?"

The customer said: "It's the Mid-Autumn Festival, send the future mother-in-law." ”

Lu Huizhen asked: "You should send moon cakes in the Mid-Autumn Festival, why do you want to send canned food?"

The customer said: "You can buy a few mooncakes, and the canned Xifeng must be sent, otherwise how can you show sincerity?"

Lu Huizhen asked: "The reputation of Xifeng canned food is very good?"

The customer said, "Of course, you didn't watch the advertisement? I plan to buy luxury clothes to send to my future mother-in-law, and then buy a set of Supreme Hongyun to send the leaders of the unit, and the mother-in-law and the leaders must be happy. ”

Lu Huizhen asked, "So, you watched the advertisement and bought it?"

The customer said, "Not exactly." Anyway, I don't know what's going on, this year it's popular to send Xifeng canned food, friends and colleagues around me are buying, I don't send canned food I feel very shameless. ”

Lu Huizhen interviewed several customers in a row, and then went to interview the manager of the shopping mall, revealed her identity, and asked: "Manager Hu, what products are the best to sell in the Mid-Autumn Festival this year?"

Manager Hu said: "You still need to ask? ”

Lu Huizhen asked: "How much can the People's Mall sell in a day?"

Manager Hu said: "At most, more than 3,000 sets were sold that day, and about 2,000 sets yesterday." ”

Lu Huizhen said: "It's not a lot." ”

Manager Hu said: "It's not much for a shopping mall to sell 3,000 sets a day? Do you know what this means? It means that the product is sold out." Moreover, only 2,000 sets were sold yesterday because the purchase could not keep up, and the canning factory was already out of stock! Dealers in the provincial capital brought in the goods, and several major shopping malls and many small stores directly opened for grabbing, and one could not share much at all. ”

Lu Huizhen was speechless for an instant, how popular this is!

"Manager Hu, why do you think Xifeng canned food is so easy to sell?" Lu Huizhen continued to interview.

Manager Hu said: "One is the Mid-Autumn Festival, the other is advertising, and when the two meet, consumers will go crazy." You must not have watched the commercials, did you?"

Lu Huizhen said: "I haven't seen the advertisement of Xifeng canned food on TV, is their advertisement in the newspaper?"

Manager Hu said: "It's the TV station." Every morning, afternoon, and early morning, advertisements are broadcast over and over again, smelly and long. I also found some kind of medical expert, and fooled the old man and old lady who had nothing to do at home, and I had to let my children and grandchildren buy canned Xifeng. The old people like it, and the young people naturally want to buy it, and pass it on one by one, just like the plague. The more people buy, the more the trend rises. Let's just say that I don't believe the ad at all, but I'm going to buy canned Xifeng food this year. Relatives and elders like it, and I also have face, so isn't this the picture for gifts?"

Lu Huizhen asked: "So, Xifeng canned food sells well because their advertisements are liked by the elderly?"

Manager Hu said: "It's not all because of advertising. No matter how good the advertising is, the product is too bad. Look at the packaging box of people's Xifeng canned food, how festive and high-grade! No matter what is inside, anyway, you will have face with the box. People not only look good in the box, there are also things inside, family and luxury canned bottles, canned food can be used to contain condiments after eating, beautiful and affordable, how can housewives and the elderly not like it? ”

Lu Huizhen said: "Can I understand that everyone rushes to buy canned Xifeng, basically not to buy it to eat?"

Manager Hu smiled: "You don't look at how big each bottle of canned food is, the cheapest family canned food, I can eat a bottle in one bite, who has a brain in the water to buy it?"

Lu Huizhen asked, "Buy and return the pearls?"

Manager Hu said: "Coffins are worth more than beads. What's more valuable is the brain, it's the idea! From the packaging box to the canned bottle, and then to the smelly and long advertisement, it is too normal for people to beat consumers unconscious. The people who can come up with these ideas deserve to make money. ”

Lu Huizhen interviewed for two hours, but she didn't want to write a script right away, so the news she wrote would publish a tofu block at most.

As a journalist, Lu Huizhen has her own intuition, and there is big news behind Xifeng's canned food. She's going to go to a cannery to do an interview, write a story about an entrepreneur, and if it makes a splash, she's likely to go straight to the newspaper.

Go to his ancestor's intern reporter, the old lady must remove the word intern!

(There is another shift tonight, the alliance leader plus more first, yesterday's alliance leader's plus more stay the day after tomorrow, tomorrow there is something to go out.) ）