Chapter 234: What's the value for money?
The news of Wang Shiyi's failure to develop new customers came out one after another, and no one in the sales department office was optimistic about his prospects.
The slowest person in the sales department of Kenai Company to break the egg was completed before he became a regular.
The only thing that everyone cares about is Wang Shiyi's classmate Brother Cunning, Brother Cunning recently got a single hand and became a sales champion, offending Wang Shiyi is offending Brother Cunning, those who do sales are all human spirits, who can not understand this simple truth?
"Old classmate, I'll help you get rid of that annoying customer!!" When the cunning brother learned the news that Wang Shiyi was humiliated for visiting the customer, he walked over, with a bright smile on his confident face.
"Hmm!" Wang Shiyi raised his head and nodded.
Brother Cunning is right, that's a bad breath!
One setback doesn't matter, one setback after another, then there is a so-called!
Doing business is not like other work, you can't consider a person's ability, doing business is to see performance, there are achievements, there are flowers and applause everywhere, no performance, no matter how handsome you look, people will turn a blind eye.
Those who do business are a group of very snobbish people.
Just like on the battlefield, who cares about your appearance?
The battlefield is ruthless, and heroes are judged only by swords.
"Look at me!" said the cunning brother, carrying a black backpack on his back, flicking his lush hair, opening the office door, and walking out with a swift figure.
Looking at his tall back, Wang Shiyi felt that the cunning brother was like an omnipotent general, majestic, but he was like a powerless waste, low three and four, this gap was as huge as heaven and earth, he shook his head and sighed, if he was not convinced, he had to be convinced!
At the beginning, he ridiculed him for not being able to study, and he couldn't pass the high school exam, but he didn't expect that in another battlefield of life, he would be defeated without leaving a piece of armor.
Gao Yang, the sales director, is not wrong, the customer that Wang Shiyi didn't get it with all his might, the cunning brother got it as soon as he came out, so easy and freehand, like picking up things.
When he came back in the afternoon, the cunning brother smiled and snapped his fingers at Wang Shiyi, and said excitedly: "The order is done! You can sleep peacefully tonight." ”
"Awesome!" Wang Shiyi couldn't help but give a thumbs up, thinking to himself, he must find out how the old classmate got the customer, what his problem was, "Huo" sounded, he stood up straight, and said to the cunning brother, "Old classmate, let's go outside and smoke a cigarette together!"
"Wait, I'll put my backpack down!" said the cunning brother, who was excited and wanted to find someone to share the joy within.
Shenzhen is a city without winter, and the mainland has long been covered with padded jackets, in Shenzhen, you only need to wear a shirt and a suit over it, which is warm enough.
The dazzling sun hangs quietly in the cloudless sky, and occasionally a few migratory birds fly quietly by.
"Old classmate, I called you out to ask you for the truth!" Lighting a cigarette, Wang Shiyi said straight to the point.
"The customer said that you always told him about the cost performance, the cost performance, that is all the old stuff in the textbook, there is no practical value, so people say that you are a novice. The cunning brother took a puff of his cigarette and said leisurely.
"Don't customers pay attention to the cost performance when they buy things?" Wang Shiyi was shocked! Brother Cunning also had this point of view.
"What kind of thing is cost performance? I run customers, never talk about cost performance, I only recognize Win-Win, cost performance in the brochure to write, fool people is okay, in fact, it hurts a lot!" Cunning brother is alarmist.
Seeing Wang Shiyi's puzzled look, the cunning brother spit out a cigarette and continued: "When buying something, some customers only pay attention to the price, because they are shy in their pockets and can't afford to buy good quality products; some customers only pay attention to performance, because they are not bad at all, they take the high-end route; and some customers will pay attention to cost performance as you said. ”
"Makes sense!" Wang Shiyi nodded, yes, the needs of the customer base are different.
"In fact, if you raise the cost performance, it is undoubtedly selling at the reserve price, which is not good for the customer and us!"
"Why?" The low price is not good for the customer? Wang Shiyi asked in surprise.
"The price is too low, for the customer's purchasing manager and us, there is no room for operation, usually the customer will do the cost down every year, the price is in the end, how to cost down in the future? Besides, they also want to make a little money, if the price is not in the end, our profits are huge, you can also spend some money to send them away! They are all uncles, there is no money to do things, please don't move! Think about it, go to the temple to burn an incense, but also donate money!" The cunning brother tilted his head and looked at the floating clouds in the sky and said.
"High! It's really high!" Wang Shiyi couldn't help but give a thumbs up when he heard this.
"It's not so simple to run a business, you can't get customers by playing tricks, you have to guess the psychology of customers, so that you can convince customers to buy your products. "Brother Cunning is like a master salesman.
"Uh-huh!" Wang Shiyi nodded.
"When I first ran the business, I was like you, and it took a few years to realize this, and I wouldn't tell him these experiences. Cunning said.
"Thank you old classmate for your call!" After the cunning brother said this, Wang Shiyi felt that his eyes suddenly brightened.
Some truths are like window paper, which will be broken at a point.
Back in the office, Wang Shiyi kept thinking about the words of the cunning brother, he always felt that this society was too realistic, every organization has interests, but the villains in every organization also have their own interests.
Things that are obviously beneficial to the organization are often difficult to succeed in the end because of the troubles of villains.
There is no way, you can't get around those villains in business, but to send money to those villains, he Wang Shiyi always feels that it is not a gentleman's doing, and he is ashamed to do such a thing in his heart.
Alas, in order to get orders, the cunning brother held hands with old women he didn't like, and gave gifts to those insatiable R&D managers and purchasing managers.
Every time I make a scene, the handsome guy Wang Shiyi can't do it.
If only you could bypass those little people!
Go straight to the boss to do business!
That's right, isn't it possible for the boss who directly connects with customers to bypass those annoying villains? A light suddenly shone into Wang Shiyi's mind.
The boss of a large customer can't see it, and the boss of a small customer is easy to see, which boss will refuse a cost-effective product?
"Smack!" As soon as he thought of this, Wang Shiyi's big hands slapped on the desk, and he stood up with a "Huo" sound, and the excitement was no less than Columbus's discovery of the New World.
The salesmen in the office have gone out to run customers, and the merchandiser clerk sitting in the back row is sorting out the orders, and was startled by the sudden abnormal noise, she raised her head, looked at Wang Shiyi blankly, and thought to herself, what happened to this handsome guy? I have been in the company for several months, and I haven't developed a single customer, is it that I am under pressure and crazy?
Doing business, not developing customers, a month's salary is only a few hundred yuan, in addition to making a living, there is generally no balance, running business crazy things, doing business documentary for several years, she has seen several cases.
Wang Shiyi also saw the confused eyes of the documentary clerk and smiled at her slightly.
The merchandiser lowered his head, shook his head, and thought to himself, that handsome guy doesn't seem to be crazy yet, and it is impossible for a crazy person to laugh, and even if he laughs, it is impossible to smile, and when a person who is crazy laughs, it is as ugly as crying.
When she raised her head again, she found that Wang Shiyi had turned around and walked towards the box of sales director Gao Yang.
"Wang Shiyi, do you have something to do with me?" Gao Yang asked, tilting his head.
"Yes, Mr. Gao, I want to talk to you!" Wang Shiyi sat down and said with a serious face.
"Say it!" Gao Yang looked at him with his eyes, thinking to himself, what is this young man coming to me for? Frankly speaking, if it weren't for Jiang Hua is face of his classmates, I would have swept him out of the house a long time ago, the sales department is not a charity, and he raises a person who eats idle food.
"I want to make an adjustment, potential big customers, I have limited ability, I can't run, I plan to start from small customers, everything is done from a small age. Wang Shiyi thought in his heart, the orders of small customers are all made by the boss himself, so there are not so many strategies to speak of, and cost performance must be king.
"Then you will run small customers first, and after accumulating experience, you will run big customers!" Gao Yang nodded, he no longer had much hope for Wang Shiyi, running big customers, running small customers, let him toss and fend for himself.
In the sales industry, whether it works or not, the order has the final say.
If you can't run to the customer, how to toss and how to die.
Wang Shiyi never expected that his active adjustment this time would play a pivotal role in his life and destiny.