I asked a few peers and found that the most sold model recently is actually a domestic model, Landwind's X7.

To put it bluntly, it is the domestic version of the Land Rover Aurora, and this car is not a model of CKD a long time ago.

The so-called CKD (competely konck down) is a special word in international trade, which roughly means that parts are imported from abroad and then assembled locally.

Landwind used to produce the first batch of X6, X9 were directly bought in the form of CKD Isuzu accessories for assembly, although the X9 two-door version of the shape, not accepted by most people at that time, sales average, but the quality of the original parts, or for Landwind to win a certain reputation......

But now this X7, in addition to the appearance, has nothing to do with the Land Rover Aurora, the three major parts, the engine, the chassis, and the gearbox are completely different from the Aurora.

The logo Land Wind on the front of the car is also extremely easy to be confused with Land Rover's Land Rover, and the main reason for the current favor of this car is its appearance, as long as it is one-fifth of the price of the Aurora, it can drive the same effect. The young people in the towns and villages around Qincheng touted this car as a sister artifact for a while......

Some car dealers are currently in short supply, and even have a price increase.

Seeing that several car dealers around him began to purchase X7, Xing Yu was not unmoved. But when he saw dozens of X7s that had been licensed for less than a month in the second-hand car market, Xing Yu still chose to give up this model.

The second-hand car market can reflect the quality of a new car, but whenever a new car is listed, in less than a month or so, the second-hand car market is full of this model.

It can only prove one thing, the driving experience of this car is so bad that the person who bought the car lost interest in this car after driving it for less than a month, and would rather lose a lot of money than want him anymore.

A car happily bought home, after driving for two days, the fault light was on, there was no gear, over a bumpy road, the abnormal noise in the car was forgotten, and the door handle was also lost......

All kinds of bad driving experience will make the car owner have a kind of impulse to be out of sight and out of mind, no matter how much money is lost, it must be disposed of directly......

In the maintenance of his store's reputation, Xing Yu still gave up his plan to sell Landwind X7.

At this time, there was another company that began to recruit sales agents in Qincheng, and Xue Guodong called Xing Yu to inspect as soon as he got the news.

The general process of launching a new brand is that there will be an overwhelming amount of promotional spy photos (photos of covering the face and buttocks) on the Internet to carry out natural exposure in advance. The official will also release beautified pictures (what may be called three-dimensional pictures), which will be reported by major automobile websites to publish new car articles.

This kind of half-covered face with a pipa, faint exposure, can especially attract people's attention, and the mystery of the occlusion part will make everyone have a lot of speculation, and cause a topic with traffic.

Then the actual car will be announced, and a pre-sale price will be provided. This is also a routine of the manufacturer, first put the real car pictures out to see the feedback, most of the voices say ugly, you can modify and strengthen the details, the appearance can not be changed to add configuration, the interior is improved.

The pre-sale price is generally slightly higher, which is also the warm-up before the launch of most new cars, so the pre-sale price is just a normal marketing process, and you can't care about it.

For example, at that time, the pre-sale price of Geely Boyue was 129,800 yuan, and after listing, it was 94,800 yuan, a difference of more than 30,000 yuan.

Next, the manufacturer is a variety of evaluation articles to publicize, the money is not charged, the official, the non-governmental, all kinds of articles called detailed evaluation can be seen everywhere.

This is also the cleverness of the manufacturer, although the vehicles to be listed have been tested in detail, but to publicize themselves, there is inevitably a suspicion that Wang Po sells melons and boasts, it is better to let those hidden allies do a snow test, plateau test, desert test......

There are shortcomings, we don't hide them, we just downplay them. If there are advantages, then naturally we must vigorously advocate them......

This is not the end, while testing the vehicle, we also have to find sales channels in various places, no matter how good things are, there is no place to sell and realize, everything is not empty talk?

In the past, it was simple to cooperate, give you the most preferential policy, advocate how many people are currently holding coins and waiting to buy a car, and how good the sales will be in the future, it is really not good, directly give you a task, your car dealer always has our best-selling models, you don't push our new models, then we will control the purchase of your best-selling models in the future...... Are you going to get new or not?

If there is no cooperative dealer, it will take a little time, and the channel manager of the manufacturer will call three or four times a day to those car dealers who have the ability to sell and have the financial strength.

You used to sell other brands, did you make money? Then you should be thinking about new investment, why don't you try it, our models? We have more favorable policies and higher profits.

So what are you waiting for, get out of the sea of suffering as soon as possible, come to us, we guarantee that you will make money with this car......

After this series of operations is completed, the preliminary work of the listing is over, and then find the large-scale auto show, with the help of the influence of the large-scale auto show, and also hold a press conference and officially launch it......

After the listing, once the sales begin, then the next car reputation and car condition quality depend on the manufacturer's conscience, strength, and follow-up ability to keep up.

This process is generally very long, and BAIC's new off-road vehicle has been clamoring for more than ten years before a BJ40 appears.

There are also those that are updated four times a year, and that's just a few shells.

Regardless of whether it is domestic or imported, it is a process, and when imported cars are listed in other places in advance, some domestic car reviewers will be invited to go abroad for evaluation......

Shi Hui met DMAX in Australia, and if he hadn't seen the article in China that specifically went to the local area for evaluation, he would not have thought that this car would be mass-produced in China.

But this time Xue Guodong pulled Xing Yu to see the model without these operations, the reason is very simple, this car has been produced for almost 60 years of antique models, from the star product produced by Maozi Ulyanovsk Automobile Manufacturer - Vaz Hunter UAZ469.

At the first sight of the car, Xing Yu was a little stunned, isn't this BAIC's 212? No wonder Xing Yu has this opinion, the same military model unique design, square shape, hard lines, rough, unusually simple body...... (It's a nice way to put it, but it's not good: the design is rough, the lines are dull, and there are no details...... ）

In fact, the Waz Hunter and the BAIC 212 were originally from the Garth 69, both the GAZ-69, and many things in the body were borrowed, so it is normal for the design to be relatively similar, after all, many cars in that era were borrowed, and until now some parts of the Vaz Hunter can still be used with the BAIC 212......

Both the exterior and the interior are compared with the 212, the channel manager said that the overall quality is better than the 212, and the engine is also a 2.7 cast iron machine with a larger displacement, and the power is superior to the 2.4 of the 212.

But looking at the engine data, the maximum power is 94.1kW (128Ps)/4600rpm, and the maximum torque is 209.7Nm/2500rpm. Xing Yu could also judge that this was another technologically backward antique.

In terms of chassis, the Waz Hunter adopts the front and rear integral axles plus non-load-bearing body, the front suspension uses a coil spring three-link structure, and the rear axle uses leaf springs.

The comfort is not mentioned, but the channel manager said: the reliability and durability are better than those of the 212, and the reason is that the assembly quality is better than that of BAIC.

But look at the current overall price of nearly 150,000, which is 3 times that of BAIC 212, there are too many independent and joint venture models at this price, who will choose a model with a price difference of three times, a performance improvement of less than 0.5 times, and a similar appearance?

Xing Yu, who lacked interest, could only look at the introduction of the merchant casually, and the introduction album actually said that after 20 years, the Northern Giant Bear Vehicle Heavy Cash Dictionary......

This does have historical origins, and in the sixties and seventies, when Big Brother invited me to eat steamed buns, there were still a lot of Russian cars running on the streets of the country, Lada, Gas, Volga, Muscovites, and so on.

At that time, Russian models were called god cars in China in terms of configuration, performance, and appearance.

It's just that the Russian manufacturers, who do not want to make progress, are too slow to renew, and the fragmentation of that year, the production plant was split up, and the skilled workers fell apart......

In addition, vehicles from other countries have strengthened the development of the domestic market, joint venture brands have emerged, and domestic manufacturers are becoming more and more powerful.

The fighting national car brand is gradually marginalized in China and is less and less favored, because it is no longer comparable to domestic cars and other joint venture cars in terms of price and performance.

The main experience of the fighting nation is spent in military research and development, or in the spare time to practice boxing with brown bears, and there is too little attention to the development of automobiles.

Compared with the domestic automobile market, there are few Russian car brands, there is almost no competition, and the development of the automobile industry has been stagnant without internal competition.

Today, domestic brands have knocked on the door of the fighting nation, more than a dozen brands have entered the local market through exports, and two car companies are already looking for local manufacturers to cooperate.

China's own production line technology has surpassed this former industrial hegemon.

In the end, the channel manager of Watts saw that the two of them were not attentive, and there was no way that their product advantages were too weak, and the head office was still strict.

It must be a specialized store and must have a uniform decoration......

At present, there is only one single product: the hunter......

It was too difficult to get a dealer at one time, so he took out another promotional material from his bag: "Don't look at the fact that we only have the Oise Hunter car now, in the near future, Patriot, Traveler, and pickup models will enter, and then the sales in the store will not be single......

As for how long this will be in the near future, who can say clearly, now the domestic control of imported cars is becoming more and more stringent, 3C, environmental protection and other procedures, I don't know how to go through the monkey year.

Iveco is also a well-known brand in China, right? Even so, Iveco's Campagnola has been introduced to China for seven or eight years, but he still can't be found on the market......

Now that you say that there are new models to enter, you can't tell the exact time......

The two people who lost interest in Watts declined the invitation to go to the warehouse for a test run and left directly.

It's just that what the two of them didn't expect was that the Voise hunter had been half-dead in China for two years, and because of a game, he became a sweet and sweet, whether it was a general agent or a dealer, he made a lot of money......

Xing Yu, who couldn't find suitable products for the time being, was still depressed, and received an invitation to Hong Fatzi's outing.

This outing also allowed Xing Yu to discover a new goal......