Volume 1 Chapter 79: Secondary Dealers
4S shop, the investment is too high, just the deposit to the main engine factory is a lot of money, there will be many manufacturers requirements, regulations. Xing Yu picked up the phone and dialed it directly.
"Brother Wen Zhong, how are you doing, when will you come up and have a drink?" Xing Yu dialed out the phone, it was the owner of an auto trade shop he met when he first did the staging, and he was still doing technology in the Qinchuan factory before, and once revealed: "The whole box imported parts for three engines, and as a result, we installed four engines and there are still left...... The quality of the cars we built at that time, you can imagine. ”
Since the beginning of technology, I have been staying in the rim. When I met Xing Yu, I was already running this not small auto trade store, and there were cars of various brands in the store, claiming that as long as you need a vehicle, I have it in the store, if I don't have it, I can transfer it to you with a phone call.
Xing Yu wants to open an auto trade, so good resources can't be wasted. After a while, he almost went straight to the topic: "Brother Wen Zhong, do you have a relationship with the port?" Introduce a few, it's best to be able to do the second level, if you can't do the second level, the profit must also be guaranteed." ”
"You kid, now that you've made a fortune, you have forgotten about our old brothers, you come to me to drink with me, and I will introduce you. The thick baritone on the other end of the line said.
"Do more, you come up brother and invite you. "Xing Yu is afraid of drinking in the past, Wen Zhong drinks over there, and the beer is drunk as water, and after eating, he starts to play a game of guessing the dice, and Xing Yu, a veteran of the wine field, can't bear it.
"If you want to make money, come, I have wine, I have a story, and I'll tell you about the things in the secondary distributors." Come or not, hurry up. "Wen Zhong probably hasn't drunk for a long time, it's really panicked here, and now his little brother wants to consult questions, and he must come to accompany himself and be happy.
"Mo Mada, I'll arrange work here, and I'll go over. Instead of pondering here, it is better to find a senior person in the industry to chat, Xing Yu happily agreed.
"Brothers, come on, call, I'm going to give us a new car to play. Say hello to the employees, and Xing Yu is ready to flash.
Now in addition to the acquisition, Zhu Xiaoman is completely competent, which is also the main reason why Xing Yu is relieved to be out and about, and it is indeed a lot of worry to find a strong woman like Zhu Xiaoman as his partner.
Although Wen Zhong is in another city, for Xing Yu, who grew up in the frontier, it is not a matter of less than 100 kilometers, and it takes more than 300 kilometers from Xing Yu's house to the nearest city.
Xing Yu is not expected to come back in the evening, and he still has to report if he should report: "Daughter-in-law, are you still playing outside?" I'll pick you up, where will we go to Brother Wen Zhong to drink at the bar?"
"Why do you know to drink every day, and you want to go so far to drink. "Wei Xiao is noisy over there, I don't know where people are.
"You're so noisy over there, what are you doing?" Xing Yu struggled to hear Wei Xiao speak clearly, and asked rhetorically.
"I was shopping with Ma Duo, and she said that this car needs to be photographed with new clothes to look good. Did you go over there just to drink?" Wei Xiao replied.
"Okay, buy a few more pieces, swipe my black card, Ma Duo will also swipe my card if you want to buy it, and give you cash when the time comes, that card, this moonlight has collected the car, and the number of consumption is not enough." Xing Yu, who has worked in a financial company, still attaches great importance to his creditworthiness.
"Okay, I know that my husband is the best, then you go, let's go to the Big Wild Goose Pagoda to shoot the night scene later." Wei Xiao replied happily, and there was another girl's voice from time to time, "Tut-tut, Xiu'en loves to die fast".
"I still want you to go and indoctrinate Wen Zhong. Why don't we go with you and Mardo, and there's a hot spring over there. Xing Yu asked again.
"No, your brothers can't drink me, besides, I said I quit drinking, don't take me with you, I'm going to try on clothes, you be careful on the road......"
Regarding drinking, Wei Xiao is really telling the truth, there has been no substantial progress since the earliest confession, so he held his hand, once a group of friends from the frontier called to jump di, Xing Yu told the brothers in advance, and overturned Wei Xiao, so that he could speed up the progress of the relationship, but that night six or seven brothers were drunk in the bathroom, and pulled Xing Yu one by one and said: "Brother, I have drunk blood, I can't help you, you can weigh it yourself." This matter was ridiculed by Wei Xiao for a long time......
Wei Xiao doesn't come, it's good, Brother Wen Zhong must have arrangements to deal with the first-level inspection, and all kinds of arrangements must be proper, so that people can come happily and go softly, so that they can seem to be entertained in place, no.
Wei Xiao didn't go, Xing Yu could only pull Feng Yongpeng from the maintenance workshop, Pei Jiahao didn't like to drink with strangers, and the amount of alcohol was average. Feng Yongpeng is different, he has a big personality, he is not afraid to drink, and he has won several rankings in local field competitions, and he is also very topical to talk about.
Feng Yongpeng began to be reluctant to go, the factory recently took over a few outside modification business, a few people were busy enough, he and Pei Jiahao got together, and endless research on how to change their own racing cars, the two of them can still talk together about car modification.
"Let's go, where is Wenzhong, it's not far from your house, we can go back tomorrow to have a look." I still miss that mutton mound on your doorstep. ”
Go home and change into casual clothes and go straight away. Now there are a lot of cars in the store, but Xing Yu rarely drives them, so the vehicles that have been prepared are too wasteful of manpower and material resources to drive out once and come back again.
There just happened to be a new Shengda, just to live and drive it first, Xi'an car dealers are usually very low-key, even if there are a few Maserati, Porsche, Land Rover in the store will not drive, or that fuel-efficient, drive that.
Chatting on the way, Feng Yongpeng asked: "Yu, you have also run races with a few seniors before, why don't you participate in the competition now?"
Of course, Xing Yu can't say that he was scared when he competed with Shi Hui last time, so it was too embarrassing: "Hey, haven't you been busy making money? ”
"What's the matter, didn't you look at the poorest car king in the circle a few days ago?" Feng Yongpeng said with a big grin.
The poorest car king is indeed a more mythical figure recently, driving the most broken car, running the most difficult road, in a crowd of hundreds of thousands, hundreds of thousands of cars, an old-fashioned four-cylinder Cherokee of thousands of dollars, but repeatedly achieved good results, and even won the first place in several competitions.
"That's the king of your repairmen, I can't do it, I can't even recognize the board now. Xing Yu began to defend his timidity.
According to Pei Jiahao, I used to be able to solve a lot of incurable diseases, but how did you become our repairman? Pei Jiahao and I are about to make a new race car these days, and there will be a competition in a few days, I will sign you up, use my car to run, and if it breaks, it will be mine, how about it? Feng Yongpeng has always heard Xing Yu talk about the past history, but he has never seen Xing Yu run a race, and the story of being ordered to win awards twice in danger, Xing Yu is about to tell it at the wine table, Feng Yongpeng wants to know Xing Yu's real competition skills very much.
The two chatted and arrived, Wen Zhong's car dealership, located on the left hand side of the door of the largest local car market, although it is a secondary agent, but the degree of luxury decoration is not inferior to the 4S point, and the biggest difference between the 4S point is that all kinds of vehicles are full, which is very similar to the second-hand car dealership, there is almost no room for movement.
When Wen Zhong and the three of them met, they naturally reminisced about the past: "Oh, it's still your product in the past, but the current product is hard to explain." "Wen Zhong has always been obsessed with Yixin's products, in fact, now the products are improving, but at that time Yixin products had no competitors, no comparison, in the previous memory is the best, now there are too many products, not to mention customers, even car dealers are also dazzled, can not tell which is the best.
Wen Zhong called two more guys and went directly to a restaurant that he used to take Xing Yu to often, and when he was full of wine and food, he began to take turns sitting in the village and shaking his dice and drinking. Xing Yu shook it first according to local customs, and it was already three bottles of beer, handed the dice to Feng Yongpeng to continue, and began to communicate with Wen Zhong about the second-level dealer.
"How do you understand the second-tier dealer?" Wen Zhong asked first.
"Secondary dealers, is not for the manufacturer's special maintenance shop 4S shop, there is no manufacturer certification of the car distributors? is a first-level agent or regional general agent of the distribution office, do not take the car, take the car is also from the 4S shop, not as limited by the manufacturer as 4S, and its own investment is lower than the 4S shop, so the sales price of the car is still advantageous. Xing Yu is not a novice anymore, he quickly answered this question, and picked up his wine glass: "Brother Wen Zhong, I'm here to inquire about the inside story, who doesn't know these car makers, come on, let's have another drink, you tell me something that others don't know." ”
"What's the hurry, didn't I tell you a little bit? Wen Zhong, who also picked up the wine glass, drank it all and continued to ask, "Then what are the advantages of the second level?"
"Hey, you test me, then I'll tell you, is it right for you to listen. Level 2 can cooperate with many 4S stores, so there are many brands, complete models, many existing cars, and fast pick-up, which is one of the biggest advantages, right?" Seeing Wen Zhong nodding on the side, Xing Yu continued.
"Because it is not directly managed by the manufacturer, you can negotiate the price by yourself, preferential policies, and you can decide by yourself without losing money, which is also the place that attracts the most attention from consumers, and the models sold by secondary dealers are also from the 4S store, and after-sales maintenance and other services are also done in the 4S store, so from the vehicle itself, there is no problem. Right?" Xing Yu said everything he knew, seeing that Wen Zhong had been nodding all the time, he asked one more question: "Is there anything else besides what I said?"
"You're right, but do you know how the second-tier agent appeared?" Wen Zhong continued to ask.
"This, I don't know comprehensively, it seems that there was no so-called 4S store before, at that time a more common model was through the sales company as a medium, set up an office in major cities, and the dealer's vehicles were picked up from the office. During this period, dealers were only relatively simple in the sales of vehicles, and maintenance, spare parts supply, etc. were carried out separately, so there was no so-called first-class agent at that time, which was a situation in the "secondary market" at that time. And now some truck dealers are a concept, right?"
"Yes, young man, people who have gone to college are really different, you know all this, what else do you know?" Wen Zhong continued to ask.
It should be the end of the 90s of the last century, foreign manufacturers began to set up manufacturing plants in China, and at the same time, the concept of "4S" was introduced into China, and domestic first-class agents directly managed by manufacturers also began to appear. After a period of development, the manufacturer gradually recognized this sales method, and gradually canceled the office, and changed to directly supply cars to first-class agents. It turns out that some of the better dealers who cooperate have become the first-level agents of the manufacturer, that is, the 4S store. Xing Yu continued.
"Yes, now is the point, relationship, do you understand? The word relationship is the magic weapon for the survival of secondary dealers" Wen Zhong listened to all Xing Yu's narration before he began to express his opinion......