Chapter 0528: Crisis

In any case, Zhou Jingming cannot let the current situation continue, otherwise, the Southeast Asian market will definitely not be able to gnaw down, and if even the Southeast Asian market cannot be successfully developed, let alone the Japanese and South Korean markets.

So this time, no matter what the price is, Zhou Jingming will win the Southeast Asian market in one fell swoop!

After a few simple words of instructions to a few people, Zhou Jingming walked out of the conference room, ready to go to the finance department to understand the current financial situation of Tianming Automobile Company, and then make targeted countermeasures.

"Xiao Zhou, how are you going to deal with this crisis?" After Zhou Jingming walked out of the conference room, Zhao Ke suddenly chased after him from behind and asked in a low voice.

In public, they are all commensurate with their positions, but in private, Zhou Jingming and they are still accustomed to using their previous names.

"At present, the best way is to engage in such a loan purchase policy like Toyota. Zhou Jingming said helplessly as he walked.

The cost of the small Fuwa car has been controlled within the lowest range, and the more than 200 yuan reduced by the adjustment process alone is not enough to play a decisive role.

"But didn't you say that our company's financial situation can't be compared with Toyota's? At the beginning, it was okay, once this kind of loan purchase activity became a long-term policy, our company would definitely not be able to last long, and then the market did not seize it, and the company's operation was also in difficulty, wouldn't it be empty of people and money?" Zhao Ke asked worriedly.

"That can't be helped. Zhou Jingming smiled bitterly, "We must win the Southeast Asian market, otherwise once we give Toyota these Japanese car companies time to prepare, it will be more difficult for us to make a difference in the Asian market. ”

In the end, Zhou Jingming's eyes also became firm, if even the obstacles of Japanese car companies can't be crossed, how can that Tianming Automobile Company conquer the world!

Zhao Ke looked at Zhou Jingming, "What about the funds?"

"I first went to the finance department to understand the current financial situation of the company, to see how long we can support it, and the remaining funding gap, I went to the bank to see if the bank can provide us with support. Zhou Jingming replied.

If he had to adopt the policy of borrowing to buy a car as a riposte to Toyota, then Zhou Jingming could only rely on domestic banks to provide financial guarantee for Tianming Company.

"If we want to continue like this, the funding gap required is an astronomical amount, can the bank stand on our side?" Zhao Ke asked with a worried face.

"Let's try it first, how much can you borrow. For such a question, Zhou Jingming has no bottom in his heart.

If it were not for the support of the Shencheng Municipal Government and the Gusu Municipal Government, Tianming Automobile Company would not have been able to obtain so many loans from the bank over the years, but this time, even if there are two local governments to support, Zhou Jingming does not dare to guarantee how much money can be obtained from the bank.

"After you go back, first arrange the assembly process, which can be reduced a little bit, so that the company's financial pressure can also be released, and as for the loan with the bank, leave it to me to deal with." Zhou Jingming smiled at Zhao Ke and signaled Zhao Ke not to worry, he couldn't make the whole company panic because of this incident.

After coming to the finance department, Zhou Jingming systematically understood the current financial situation of Tianming company, most of which cash flow was invested in the "500,000 plan", and the remaining retained funds were used for the company's daily expenses and new development projects in the second half of the year.

"It looks like we have to seek support from the bank as soon as possible. After understanding the financial status of the whole company, Zhou Jingming said worriedly.

Without further ado, in the afternoon of the same day, Zhou Jingming found the Shencheng branch of the Bank of China, which has a cooperative relationship with Tianming Company, and since it was established as a "key protection unit" by the Shencheng Municipal Government, all of Tianming's loans have been obtained from this bank.

However, when the relevant person in charge of the bank listened to Zhou Jingming's appeal, his face also showed a look of embarrassment, "Mr. Zhou, it stands to reason that we have cooperated so many times, and we are very clear about the profitability of Tianming Company, I should not refuse your request this time, but your request is too high, at least I can't agree to it alone." ”

Zhou Jingming's loan demand this time did not require a specific amount, but hoped that the bank could sign a long-term contract with Tianming Company for at least five years, and provide unlimited amount of support within the next ten years according to Tianming's operating conditions.

The reason why Zhou Jingming put forward such a demand is because according to his expectations, after five years, Tianming Company must have gained a firm foothold in the Southeast Asian market, and in terms of enterprise scale, it will at least double that of now, and the company's financial situation will also be greatly improved, so that Tianming Company will have enough breathing time to seek expansion.

But Zhou Jingming also knew that domestic banks basically couldn't meet his requirements.

Not to mention that Tianming Company is only a private enterprise, even if the vast majority of state-owned enterprises make such a request, the bank will not easily agree.

"Then can you please ask Manager Tang to help me report to the top, this matter is really urgent. Zhou Jingming asked earnestly.

"Mr. Zhou, you see if this will work, tomorrow at the latest, I will tell you about our bank's decision. ”

"Okay, then it's troublesome Manager Tang. Zhou Jingming said gratefully.

In fact, that night, the bank gave Zhou Jingming a clear reply: impossible!

However, the bank also said that as long as it is within their affordability, they can still lend a certain amount to Tianming Automobile Company.

But the problem is that the loan amount that the Bank of China can provide to Tianming Automobile Company is simply not enough for Tianming Company to support it for a long time, and when the funds are exhausted, Tianming Company will still be in a dilemma.

However, the crisis of Tianming Company is far more than the current shortage of funds, because the next day, Xu Weidong, who was far away in Bangkok, called again, in addition to Toyota, the rest of the Japanese car companies in the Southeast Asian market have also announced the policy of using loans to buy cars!

Since the establishment of Tianming Automobile Company, this is the biggest crisis it has encountered so far.

:。 :