Bangkok, Thailand.

The entire Southeast Asian market has fallen into a frenzy because of the "loan to buy a car" policy led by Toyota.

Following Toyota, Nissan, Honda and even Ford and other car companies have successively announced the introduction of the "loan to buy a car" policy, with a down payment ratio ranging from 30% to 20%, and the introduction of these policies has greatly stimulated the desire of local consumers to buy cars, especially in Thailand, which is the largest car market in Southeast Asia, is queuing up to buy a car.

Japanese cars that originally started at least $5,000 can drive their beloved car home with a down payment of just over $1,000 through a loan, which is simply an irresistible temptation for many consumers.

Under such an impact, the small Fuwa car, which was famous for its low price, is uncompetitive, and this is the first time that Tianming company has entered the Southeast Asian market, and consumers' recognition of this brand is not high.

The first batch of 500 cars were sold out in less than five days, but the second batch of 1,000 small Fuwa cars, not long after being transported to the port of Bangkok, encountered such a thing, the three dealers who negotiated in the early stage, at this moment are even more regretful, because every dealer, there are at least 200 small Fuwa cars smashed in their hands, once the small Fuwa car remains unchanged at the existing price, there is a high probability that it will not be sold.

However, relying on the dealer's unilateral loan to purchase a car, with the dealer's funds, it cannot be compared with an automaker like Toyota, and it must be supported by Tianming Automobile Company.

Therefore, the three dealers took turns to call Xu Weidong and expressed such a will, but Xu Weidong did not have the right to decide, and he had to get Zhou Jingming's instructions to do so, and this matter was beyond the scope of sales and rose to the competition of the financial status of several companies.

"I will definitely get in touch with the company's headquarters as soon as possible, give you a reply as soon as possible, and please believe in our Tianming Automobile Company, which guarantees that you will not lose money." ”

After hanging up the phone, Xu Weidong couldn't help wiping the sweat on his forehead, this is the fifth call he has received today, and there will be at least five such calls almost every day in the past few days, asking the same thing, that is, when will Xiaofuwa Sedan implement the policy of loan to buy a car.

Xu Weidong was able to appease the three dealers at the beginning, but as more and more automakers announced such policies one after another, Xu Weidong said that it was not easy to do anything, so he could only drag it back like this, hoping that Zhou Jingming's side could give a solution as soon as possible.

"Boss, if you don't give me a solution, I really won't be able to bear your second brother. Xu Weidong sat on the chair and muttered with a wry smile.

Since engaging in sales-related business, it is the first time that Xu Weidong has encountered such a tricky thing.

After thinking about it, Xu Weidong picked up the phone and was just about to call Zhou Jingming in China to inquire about the progress of this matter, but after pressing a few numbers, Xu Weidong put down the phone again.

Compared with the already busy Tianming Automobile Company, etc., at this time Toyota Motor Company, but it is peaceful, especially as the Southeast Asia market sales director Kubo Jianying, is a long sigh of relief, "loan to buy a car" The effect of this policy is absolutely immediate, from the implementation of the policy to the present, how long has it been, it has made Xiaofuwa car in Bangkok almost no foothold, not to mention the follow-up occupation of the rest of the market.

It can be said that Kubo Jianying only used the trick of "loan to buy a car", which made Tianming Automobile Company powerless and directly faced the danger of withdrawing from the Southeast Asian market, and in Kubo Jianying's view, Tianming Company's withdrawal from the Southeast Asian market was just a matter of one or two days.

"Fighting a price war with our Toyota Motor Company? I'm afraid you're not choosing the wrong opponent. The corners of Kubo's mouth couldn't help but show a smile of victory, "Although I admit that you are indeed a good chess player in the European and American markets, but this time, you are a complete failure." ”

Kubo Kenei will not worry that Tianming will adopt a similar policy as a counterattack, because he has a detailed understanding of Tianming's financial situation, and with the current financial status of Tianming Company, Zhou Jingming will not move the foundation of the entire company because of the Southeast Asian market.

"But after this time, we must strengthen the control of the Southeast Asian market, and no competitors can take advantage of it. This incident also sounded the alarm for Kubo Kenei, it seems that Toyota won this time in the battle for Southeast Asia, but in fact, there is no absolute winner in this matter.

And at this moment, Zhou Jingming, who is far away in China, is still running around for this matter, and the Bank of China in Shencheng can't be counted on, Zhou Jingming has the cheekiness to find the rest of the banks in Shencheng, but these banks have very little business dealings with Tianming Company, let alone be able to agree to Zhou Jingming's almost unreasonable request.

The bank here in Shencheng did not agree, Zhou Jingming came to Gusu City again, and this time he found the relevant leaders of the municipal government, hoping that they could come forward to help coordinate, but the result was still not good, theoretically speaking, the banking system is not under the management of the municipal government, and no bank is willing to take such a risk to endorse Tianming Automobile Company.

In this way, Zhou Jingming has almost nothing to do, either to catch the ducks on the shelves and forcibly implement the policy of "loan to buy a car", or to withdraw directly from the Southeast Asian market, and then wait for the rest of the opportunities to re-layout the Southeast Asian market.

In Zhou Jingming's office, Zhao Ke, Wang Yuanchao, He Yingxun and others are all sitting there, Zhou Jingming has told them about the current situation of the Southeast Asian market, and the atmosphere in the entire office is extremely solemn.

"Otherwise, let's withdraw from the Southeast Asian market for the time being. Zhao Ke broke the silence in the office, looked at Zhou Jingming and said.

"I also think what Senior Brother Zhao said is reasonable, don't be in a hurry, as long as the car we produce has good performance, we can enter the Southeast Asian market sooner or later. Wang Yuanchao also persuaded him.

Only He Yingxun did not follow to dissuade him, but looked at Zhou Jingming, "Brother-in-law, what do you say, I will listen to you, the big deal is that the net is broken, we can't gain a foothold in Southeast Asia, and those little devils don't want to have good fruits to eat." ”

Zhou Jingming sat there and kept silent, in fact, he has been weighing the pros and cons of every decision for the past few days, but the current situation no longer allows Zhou Jingming to hesitate, it's time to make a decision.

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