The conference room of the headquarters of Tianming Automobile Company.

Headed by Zhou Jingming, Ma Xudong, Zhao Ke, the main person in charge of the Rolls-Royce acquisition team, and representatives of **** Bank, all sat in the conference room, and Zhou Jingming coordinated the next specific acquisition work.

The entire team is involved in technical, commercial, legal, finance, human resources, public relations and auditing.

"Through the joint efforts of all people during this time, the preparations for the acquisition of Rolls-Royce have been completed, and the acquisition plan, development planning and other related materials have been prepared, just a few days ago, the billion yuan bonds issued by our company have all been received, that is to say, we currently have all the objective conditions for the acquisition of Rolls-Royce Motor Cars. ”

In the conference room, Zhou Jingming, who was sitting in the middle of the conference table, pointed to Ma Xudong on his right hand and said.

"Ladies and gentlemen, in the early month, we will work with the relevant experts of **** bank to conduct a comprehensive investigation of Rolls-Royce from three aspects: business, finance and law, and secretly visit the relevant executives of Rolls-Royce, and have a comprehensive understanding of Rolls-Royce's current debt and creditor's rights problems and business status, etc., and have a preliminary understanding of the current situation of Rolls-Royce, and according to the situation, formulate a preliminary acquisition plan......"

After Ma Xudong on the side got Zhou Jingming's permission, he made a detailed report on the results of his work during this period to every participant present, and disclosed the financial report of Rolls-Royce that he had mastered.

According to this financial report, Zhou Jingming can clearly see that since the 80s, Rolls-Royce Motor Cars have begun to decline, which is mainly reflected in the serious decline in car sales, especially after entering the 90s, the severity of the decline in sales is more obvious, which also makes the financial situation of Rolls-Royce more and more deteriorating, almost on the verge of bankruptcy.

This further confirms that Zhou's analysis of the feasibility of acquiring Rolls-Royce is correct.

In addition, Ma Xudong also gave Zhou Jingming and others a detailed introduction to the specific plan for the acquisition of Rolls-Royce, and this acquisition is mainly based on the overall acquisition.

There are three main ways to acquire enterprises, the first is equity acquisition, which is to take all or part of the equity of the target company as the target of acquisition, and transfer the equity investment of the enterprise to a third-party acquisition company, and the final result is that the acquired company only has a change in the equity structure and still has an independent legal personality, which is one of the important forms of enterprise reorganization.

Equity acquisition should be the most common way in corporate mergers, Geely Automobile Company acquired 9.69% of the shares of Daimler-Benz through the secondary market, becoming the largest shareholder of Daimler, the parent company of Mercedes-Benz, which belongs to the equity acquisition method, and similarly, Geely's acquisition of 8.2% of the equity of Volvo Company also belongs to such an acquisition method.

In addition, Suning Group's acquisition of more than 70% of the shares of Inter Milan Club is also an equity acquisition.

The second acquisition method is the way that Tianming Company is currently preparing to use to acquire Rolls-Royce, that is, the overall acquisition.

As the name suggests, an overall acquisition refers to an M&A in which the acquisition price is determined on the basis of assets, and the acquiring enterprise owns all the property rights of the target company. In short, after the overall acquisition, the acquiring company has absorbed all of the target company, and after the completion of the acquisition process, the target company no longer exists alone, but becomes a part of the acquirer, and all the management, control and dominance rights are held by the acquirer.

However, this acquisition method may also have the greatest risks, so before the formal acquisition, Ma Xudong and others need to conduct the most comprehensive financial investigation of Rolls-Royce to understand the company's current creditor's rights and debts and avoid unnecessary losses to Tianming Company.

In addition, the third type of acquisition is asset acquisition, which is different from the overall acquisition, which does not include the liabilities of the target company, and both parties maintain their own independent legal personality.

The purpose of the overall acquisition method adopted by Zhou Jingming this time is to completely merge Rolls-Royce Motor Cars into Tianming Company and make it a part of Tianming Company.

Since we have made all the preparations, the next step is to formally issue a statement of intent to Rolls-Royce and make preliminary contact with them. ”

Zhou Jingming paused, and then looked at Ma Xudong, "Old Ma, I will leave the matter of issuing a letter of intent to acquire to you." ”

Because the Weeks Group at this time did not put Rolls-Royce on the sell-off market, Tianming's acquisition of Rolls-Royce this time was actually a one-to-one acquisition, and it was not a more common public bidding acquisition, but Zhou Jingming did not dare to guarantee that once the news that Tianming Company was ready to acquire Rolls-Royce was announced, there would be no other companies to join the competition, and it would eventually evolve into a public bidding acquisition.

Once the one-on-one acquisition becomes an open bidding acquisition, there is no doubt that the price that Tianming Automobile will have to pay for this acquisition will skyrocket.

Next, Zhou Jingming made detailed arrangements for the rest of the acquisition, and after the meeting, he had a secret conversation with Ma Xudong and the corporate merger experts of **** Bank, and predicted all the problems that may be encountered in the acquisition process in advance, in case of emergency.

In this way, the acquisition of Rolls-Royce has officially entered the regular process.

Meanwhile, Goodwood in England.

Goodwood is known for its "Goodwood Motorsport Festival" and "Festival of Speed", but of course, Goodwood is also the headquarters of Rolls-Royce Motor Cars.

Compared with the rest of the industrial powers in Europe, the British automobile industry is actually not developed, not to mention the world's largest automobile power Germany, even the French and Italian car companies are larger than the British car companies, and many British car companies have been acquired by German cars and American cars.

But among them, there is still a bright pearl, after a hundred years of ups and downs, it is still playing its unique brilliance, this pearl, is Rolls-Royce Motor Cars.

No matter how the British car declines, the Rolls-Royce car brand is still the world's most famous ultra-luxury car, and no brand can match it, even the German Maybach, which is also not comparable to Rolls-Royce.

But in recent years, Rolls-Royce has fallen into a serious crisis, the company has lost money again and again, sales are not good, this century-old luxury car brand, has been caught in the wind and rain, like the former world hegemon of the British Empire, the invincible "empire on which the sun never sets", is not now also brilliant?

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