"The First Year of SUVs: The Magnificent Turn of Tianming Automobile Company!"

On the first day of May, the Washington Post in the United States used such a headline to review the ups and downs of Yixuan SUV in the European and American markets for three months, from the first month of sales barely exceeded 10,000, to the surge in sales in March, and then to the sales of more than 50,000 units in one fell swoop in April, the sales process of Yixuan SUV can be described as a realistic version of "ugly duckling becomes a white swan", and from the tepid "ugly duckling" to the "white swan" sought after by everyone , Yixuan SUV, it only took three months to achieve such a transformation.

European and American automakers, who initially scoffed at SUVs, have also begun to change their initial views on SUVs under the pressure brought by Yixuan SUVs, and are ready to develop their own SUV models to cope with changes in market trends.

Volkswagen, General Motors, Toyota and other top ten car manufacturers in the world, all of them take SUV as their company's next key research and development model, because in this context, SUV has become an emerging force in the international automobile market, which is already an irreversible trend, if they are still indifferent, they will be left far behind by Tianming Automobile Company.

The sudden popularity of Yixuan SUV in the European and American markets, even with the sales of the Cherokee, the originator of SUVs, has increased all of a sudden, especially in the American market, SUV has become the main force in the automobile market.

The sudden rise of SUVs, so that Zhou Jingming in the international automobile industry is also famous, some analysts call him "genius entrepreneur", following a year ago to bring China into the era of the car, Zhou Jingming will be the international automobile industry, led into the SUV era!

In fact, the soaring sales of Yixuan SUV is no accident, the car from the initial invention, people just use it as a means of transportation, but the development of the automobile industry to this day, the car has been far more than a means of transportation, the car has become a symbol of identity and status, the car is a culture, so many roles, so that the car carries more functions in addition to transportation, and one of the characteristics of the SUV is "multi-functional"!

In addition, after entering the nineties, young consumers have become the main force in car purchases, these young people, like Jackson before, pursue individuality and freedom, and the car culture concept promoted by SUV has always been related to "flying oneself and showing personality", which has naturally become the first choice for many young consumers to buy cars.

Therefore, Zhou Jingming's choice to launch a model like SUV at this time was not a whim, but a comprehensive consideration of the current socio-economic and cultural environment, and such a decision was made, and the change in consumption habits also reflects the changes of the times.

Therefore, the popularity of SUVs in the international auto market is a historical necessity, and the emergence of Zhou Jingming is nothing more than to accelerate the arrival of this era.

Sometimes, it is difficult to say whether it is "the times that make great men" or "great men who make times".

Compared with the European and American markets that sold more than 80,000 Yixuan SUVs in two months, the domestic market does not seem to be affected by the European and American markets.

FAW-Volkswagen also took advantage of the hot sales time of golf cars in these three months, not only quickly stabilized its market position in the north, but even took the opportunity to expand the sales scope to the Yangtze River Delta region.

In time, the Yangtze River Delta region may still form a three-legged situation of SAIC, FAW-Volkswagen and Tianming Company.

However, at least at present, Tianming Automobile Company has an absolute market dominance in the Yangtze River Delta region, not to mention FAW-Volkswagen, which has just entered here, and SAIC Volkswagen, which has been rooted for many years, have no way to compete with it.

"In the past three months, the total sales of Yixuan SUV have just exceeded 10,000, and the sales of the golf sedan released at the same time have already exceeded 20,000, and are currently moving towards the sales target of 30,000, and it is estimated that after the end of May, the sales of the golf sedan will exceed 40,000 in one fell swoop!"

In Zhou Jingming's office, Zhao Ke was holding a document in his hand and was reporting to Zhou Jingming. Although Zhao Ke is not in charge of sales, but on the domestic side, every order from the sales company is an order order issued by the vehicle manufacturer, so Zhao Ke is still relatively clear about all this.

"FAW-Volkswagen can introduce the Golf sedan into China, at present, it seems that it is a very wise choice, on the success, SAIC Volkswagen's Santana and FAW-Volkswagen's initial introduction of Jetta sedan, are not as good as the Golf sedan. Zhou Jingming smiled, and then continued,

"Although FAW-Volkswagen has sold more than 20,000 golf cars in the past three months, after all, they are assembled in the way of CKD, and the actual profit is not much. ”

Assembling in the CKD way, in fact, there is almost no difference from pure imports, FAW-Volkswagen is now at best a foundry of golf cars in China, Zhou Jingming has always felt that the domestic automobile industry, what is needed is not such a money-making machine, but an innovative enterprise with independent research and development capabilities.

Tianming Automobile Company is definitely a template for the development of every domestic automobile manufacturer.

But it's a pity that since Zhou Jingming left SAIC Volkswagen and founded Tianming Company independently, SAIC Volkswagen has been eating its old capital, relying on a Santana car, and there is no new model released until now.

On the side of FAW-Volkswagen, it also relies on the direct production and sales of existing models imported from Volkswagen of Germany, and there is only one national brand automobile manufacturer in China, Tianming Automobile Company.

"Let's not care about how FAW-Volkswagen's golf sedan is produced, if people sell well, it makes sense more than anything, let's think about how to make Yixuan SUV sell better in China." Zhao Ke saw that Zhou Jingming was still concerned about the production of FAW-Volkswagen, and said with a helpless smile.

As for the sales of Yixuan SUV in China, I think it is only a matter of time, driven by the European and American markets, the wind of domestic SUVs will blow sooner or later. Zhou Jingming replied with a smile.

On the domestic side, SUVs are really popular, and it will not be until 2005 that compared with the European and American markets, it is more than ten years late, which is why the main target of Yixuan SUV this time is placed in the European and American markets, rather than the domestic market.

"By the way, yesterday, a person from Suzhou Province came to our company, saying that he wanted to order 500 Yixuan SUVs, and you were not there at that time, so I asked him to come again tomorrow. As he spoke, Zhao Ke suddenly remembered this matter.

"Five hundred? Did the man say which unit it belonged to? Zhou Jingming asked curiously.

"It seems to be from Huaxi Village. ”

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