"Director Cai, there is bad news, this is the new marzipan just released by Xiangyuan Food Company on the market, you can take a look. In Xiao Cai's R&D office, Zhao Xuhua walked in with a bag of candy.

"Marzipan, I guess it didn't happen to collide with our new marzipan, right?"

In fact, the caramel marzipan of Xufeng Food Factory does not have much technical content to put it bluntly, a certain proportion of cream, starch syrup, brown sugar is mixed, boiled to a certain temperature, and finally added almonds to achieve the current caramel marzipan.

The real secret of the delicious marzipan comes from the brown sugar that Zhou Kun brought back, its special fragrance has a caramel taste but no bitterness, of course, Zhou Kun can't explain to the other party that this unique fragrance is because of the changes brought about by the dragon's dragon flame.

"Yes, and a company of the size of Xiangyuan Food Company has begun to advertise on a large scale in order to promote their products. Supermarkets have also opened up large counters dedicated to promoting their company's new marzipans. ”

Different from Zhao Xuhua's panic, Xiao Cai was very calm when he heard the news: "Call everyone together, let's evaluate the latest marzipan of Xiangyuan Food." ”

Xiangyuan Food seems to have worked hard this time, because the people in the R&D office also found many advertisements about Xiangyuan marzipan, and the latest traffic stars endorsed it, and the demand on the Internet is also very high.

"Obviously, Xiangyuan Almond Candy set its opponent on the marzipan in the Han Kingdom, and the overlap with our products is just a coincidence, and it can even be said that Xiangyuan did not take us into account from the beginning. Xiao Cai said matter-of-factly.

The biggest problem of Xufeng Food Factory is the shortage of raw materials, subject to the scarcity of raw materials brought back by the boss, Xufeng Food Factory except for strawberry bread can be stably supplied all year round, other foods are affected by seasonal factors and can not be listed on a large scale.

Maybe few people will know about Xufeng Food Factory when they leave Tongcheng, and even not many people know about Kunyang Fruit Industry, so this time the marzipan sold by Xiangyuan Food cannot be rushed to Xufeng's marzipan.

"But now there is a big problem, the aroma of wine is also afraid of deep alleys, if our marketing at this time does not keep up, then our Xufeng marzipan is easy to be considered a trendy product. ”

"This is a problem that the marketing department should be concerned about, we only need to study the taste and recipe of the other party, now let's try the almond candy of Xiangyuan." ”

Each piece of Xiangyuan marzipan has an individual package, and after opening the package, a light coffee-colored marzipan is revealed.

It's just that the moment Xiangyuan marzipan was eaten in their mouths, the people in the R&D office frowned, not for other reasons, Xiangyuan's marzipan was too unpalatable!

I originally thought that Xiangyuan almond candy must be full of confidence in the taste, but I didn't expect it to be such a product quality, the whole almond candy has no other fragrance except sweetness, and the almonds are a little soft after being wrapped in syrup, and they are not crisp enough at all.

The only characteristic of the whole Xiangyuan marzipan in the mouth is that the crispy and hard sugar-wrapped almonds give it a sweet and crunchy taste, and other than that, it is useless.

Zhao Xuhua looked a little embarrassed, because he was too excited just now, who would have thought that it was so difficult to find an opponent who was so weak.

In short, if this product was placed in their office, it would have been rejected at the first time, and it would have been impossible to go on the market.

In fact, the entire R&D office, including Xiao Cai, did not consider a problem, all products are built on a cost basis.

Aside from the brown sugar used in Xufeng almond candy, the cost of whipping cream and almonds in it can throw off the products on the market.

"I will report the matter of Xiangyuan marzipan to Manager Qian, and then the operation will be handed over to the marketing department to be responsible, we just need to continue to develop new products, and Xiao Zhao, don't be so surprised in the future." ”

Kunyang stands on the side of the advantage, and naturally sits firmly on the Diaoyutai, but when the same scene is transferred to Xiangyuan Food Factory, it is a different scene.

"Manager Liang, this is all the marzipan that can be found in the Tongcheng market, I bought a little bit of each one back. ”

Prior to this, there was a strange phenomenon in the sales of marzipan promoted by Xiangyuan Food in Tongcheng, taking several cities around Tongcheng as an example, the closer to the two cities of Tongcheng and Yincheng, the lower the sales of marzipan, to what extent, and the fluctuation of the curve can be described by the word diving.

To say that Xiangyuan Food Factory did not do market research before the production of new products, it is really wronged to them, at that time Tongcheng was still very satisfied with the new products, why there was such a large degree of reversal in just a few weeks, so that Xiangyuan Food Manager Liang felt puzzled.

So he asked his subordinates to do another investigation on the marzipan on the surface of Tongcheng, and found that there were two new marzipans on the market.

"The first one is from Xufeng Food Factory, and the other one is from a hot baking classroom in Tongcheng. ”

"Baking classroom?" Manager Liang was obviously interested, because the general baking classroom uses a handmade method, which is different from mechanized production, in order to reflect its particularity, handmade materials will be used in terms of raw materials to increase the selling point.

"Which one is the marzipan from the baking class, give me a taste!"

After the simple packaging is peeled off, the rich creamy aroma begins to emerge, and the crispy texture and graininess of the almonds make this candy taste very good.

Manager Liang opened another piece of sugar with a scrutinizing gaze, and found that because of the handmade relationship, the almonds in the sugar were roasted to different degrees, some were already burnt, and some were baked just right.

If it is an assembly line product, this is obviously not qualified, but after putting on the handmade coat, customers may not be too concerned because of its delicious taste.

But Manager Liang quickly considered another problem, that is, the output of almond candy in a baking classroom was limited after all, and it could not supply such a large market in Tongcheng, and it was impossible to cause such a big market impact, so Manager Liang shifted his attention to another type of marzipan brought back by his subordinates.

The simple transparent plastic packaging makes this product more like a workshop product than the previous baking classroom.

"You just said who made this marzipan?"

"It's called Xufeng Food Factory, in fact, I personally prefer this product, which has led to a decline in the sales of our marzipan in Tongcheng, and its price is more expensive than the marzipan that just came out of the baking classroom. "The decline in sales is already a more euphemistic statement.

After the transparent plastic packaging was torn open, this coffee-colored little marzipan began to exude a sweet taste, different from the marzipan just now, the candy in Manager Liang's hand now in addition to the crispy taste, rich milk flavor, crunchy almonds, but also faintly has an indescribable peculiar fragrance, like caramel and a fragrance, in short, it is very complicated.

In addition to the aroma of marzipan in his mouth, there is also Manager Liang's current mood.

"How much does this marzipan cost?"

"200 grams are priced at 78 yuan. ”

"Such a delicious marzipan at this price. ”

Manager Liang's tone was full of loneliness, losing to the first small workshop of manual baking, Manager Liang understood that it was because of the cost, if Xiangyuan marzipan was positioned as a high-end candy market for itself, then with the mature process of the assembly line, as long as it was willing to pay the cost, then it was impossible for a small workshop like the first one to become the opponent of Xiangyuan.

But the marzipan made by this called Xufeng Food Factory made Manager Liang feel a sense of powerlessness. Cream, almonds, and other things can easily find substitutes by themselves, but if there is a caramel aroma like the marzipan of the other party, it is not so easy to mix at all.

The caramel on the market is all made with industrially synthesized flavors, and some are even made with coffee powder, Manager Liang asked himself if he was familiar with the taste, and the marzipan he had just tasted obviously excluded the above two options.

Then the source of the special aroma can only be another result, that is, the other side of the R&D team spent a lot of energy to prepare a new recipe, the right temperature of the syrup to caramel, the ratio of cream to syrup, these seemingly simple things, any change in one of them may change the overall taste of the syrup.

If Xiangyuan wants to crack the mystery of the fragrance, I am afraid that it will cost countless money and energy, and even in the end, the bamboo basket will be empty.

The people in Kunyang didn't know that Manager Liang of Xiangyuan Food Factory had already helped them come up with a mysterious recipe, but there was nothing wrong with this idea, the source of the fragrance could not be because one of the ingredients of this almond candy, that is, brown sugar was boiled with the dragon's dragon flame, after all, this is unreasonable!

"What do you know about this Xufeng Food Factory?"

"I've done some preliminary understanding before, this food factory is very famous in Tongcheng, and all the products launched before are taking the route of high pricing, but it seems that their scale has not been large, so..."

Manager Liang immediately heard the meaning of his subordinates' words, it is precisely because the scale of this food factory is not large, so the radiation area will be limited to the surrounding areas of Tongcheng, and therefore it is comparable to the market situation reflected in Tongcheng before.

It is precisely because of the small scale of the other party that they gave Xiangyuan Food Factory breathing space, they Xiangyuan is like a defeated soldier on the battlefield, and now they still need to thank the other party for their grace not to kill.

"What is the financial situation of the other food factory?"

"Xufeng Food Factory is just a subsidiary, and you should have heard of the manager of Kunyang Fruit Industry Liang behind it. ”

When it comes to Kunyang Fruit Industry, Manager Liang only thinks that this is the case, Kunyang Fruit Industry is also taking the boutique route, their company's products have almost no rivals in the market, and Xufeng Food Factory, as a subsidiary, is really the same style as Kunyang.

"Xufeng Food Factory will be the focus of attention, as for the following actions, wait for further notice. ”

Manager Liang knew that the further notice in his mouth was just to save his respect, the product could not be compared to others, and the strength of the company seemed to be unable to bite the other party according to the scale of Kunyang, so he could only join the list of key concerns, if the other party had a tendency to expand the scale, then they could only break their wrists and abandon the market of marzipan!

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