"Manager Liang, good news, great news, Xufeng Food Factory has completely removed marzipan from the shelves!"

Manager Liang of Xiangyuan Food couldn't believe it: "Why? This marzipan sells so well, there is no comparable product on the market, have you inquired about the specific reason?"

According to the statement released by Xufeng Food Factory, it seems that a very important raw material for making marzipan is out of stock, so marzipan is off the shelves. ”

"Great, really good, it's best to keep this out of stock state all the time. Manager Liang said very unproductively.

With the advent of Xufeng marzipan and brown sugar plum candy during this period, it was simply the beginning of a nightmare for other candy producers in the Tongcheng market.

The high-end candy market is fiercely controlled by Xufeng, and the candy produced by Xufeng Food Factory has achieved amazing sales achievements with its simple packaging and amazing taste.

Snack shops, convenience stores, supermarkets, and all retail markets, as long as there are places that sell candy, there are Xufeng marzipan and brown sugar plum candy.

Fortunately, the price of candy produced by Kunyang Food Factory is relatively high, and the retail price of a simple brown sugar lollipop is in yuan, which gives candy manufacturers a chance to breathe.

Of course, the changes brought by marzipan and brown sugar plum lollipops to the entire candy market have begun to affect the chocolate market.

Because of the cost, the price of chocolate is often higher than that of ordinary candies, and it is the peak of sales of chocolate and candy in winter, but many manufacturers find that chocolate in the Tongcheng market is also a little unsellable.

"You mean, we were beaten by a hard candy?" Wang Xiangrong, the head of Ruili Chocolate Company's East China region, couldn't believe his ears.

You must know that your company's chocolate is a world famous brand, high-end in the high-end, except for a few horizontal chocolate brands, there are almost no rivals in the domestic chocolate market, and now he actually told him that the decline in Ruili chocolate sales is because of a candy.

"I need all the information about this product, including the operating conditions of the company behind it, as well as the relevant market research report. ”

Soon all the reports about Xufeng marzipan were placed on Wang Xiangrong's table, but he flipped through the reports in his hand casually, and Wang Xiangrong's brows were subconsciously furrowed.

Wang Xiangrong quickly recognized that Xufeng Food Factory was not an opponent that he could solve, and the other party had Kunyang, the parent company, behind him, and the performance handed over before was amazing enough just by sugar heart strawberry jam.

"Did you bring a sample of Xufeng marzipan?" Wang Xiangrong decided to report the marzipan to his superior company.

Tongcheng's market has produced such a strong competitor that it has lost a large part of the market, if Wang Xiangrong has not found any reason, he will soon usher in the company's accountability.

When Wang Xiangrong sent a sample of Xufeng marzipan to the head office, these simple marzipan caused a great sensation.

"Garcia, just sent a product from Huaguo Copper City, I think it's necessary for you to try it. ”

Garcia, as the formulator of Ruili chocolate, usually studies relevant chocolate samples, and it is rare for his boss Lawrence to speak to him in such a serious tone.

"Lawrence, have you found something amazing?"

"I know Garcia doesn't like being interrupted at work, but you'd better try this marzipan before you speak. ”

Lawrence was aware of Garcia's temper, and apparently he was interrupted by himself in the middle of developing a new product, so he seemed a little upset.

Garcia looked at Lawrence's serious expression and knew that the marzipan in front of him must have something special about it, otherwise Lawrence would not have reacted like this.

Garcia later realized that he had underestimated the taste of marzipan, and to his surprise, he tasted a special taste from it.

You must know that for an expert like them, after generally coming into contact with a candy, he can basically taste the general recipe inside, and even how many degrees of temperature he uses when making it, and what kind of transformation different temperatures will produce for cream and sugar cannot be hidden from him.

But the special aroma in this marzipan is definitely not the aroma of caramel, although it is very similar, but there is an essential difference between them, this is a completely new aroma.

Garcia instantly understood Lawrence's idea, and the confectionery company had either developed a unique recipe to create this caramel-like aroma, or had discovered a new ingredient.

"Where this candy is made, it seems that I need to make a trip there. ”

It was still the familiar production workshop, and Qian Lina once again took a foreigner to visit their Xufeng Food Factory.

And Garcia was obviously not as patient as Howard before, and he went straight to the point and said: "Manager Qian, this time I came on behalf of Ruili Chocolate Company, just like to entrust your company to process a batch of chocolate candy hearts. ”

"OEM?" Qian Lina was ready to go around in circles with the other party, she thought that the other party might come to talk about some acquisition formulas and other plans, but she didn't expect Garcia to just want OEM.

"Your company has a unique insight into the field of confectionery, and our company has recently developed a soft chocolate, if you want to acquire your company's exclusive recipe is not possible, then co-processing has become a good choice. ”

In fact, Garcia thinks very simply, the chocolate market is not as simple as confectioners, in addition to having a strong reputation, large chocolate merchants have a channel to buy cocoa beans that small manufacturers cannot have, and it can even be said that all good cocoa beans are divided up by large manufacturers, and small producers simply cannot find high-quality and cheap cocoa beans to purchase channels.

In the eyes of the arrogant Garcia, Xufeng Food Factory, a small manufacturer that has not even gone out in small cities in China, can obtain the qualification of processing for Ruili Chocolate Company, which is enough for them to blow for a lifetime.

When the contract is signed, as long as the exclusive agreement is signed, it is guaranteed that Xufeng Food Factory can only supply the formula for itself, and in the name of processing, pay a small amount of money to occupy the right to use the formula of Xufeng Food Factory, which is really cost-effective.

"I don't know what kind of OEM solution Ruili is going to provide?" Judging from Garcia's attitude, Qian Lina's heart flashed a trace of discomfort.