Seeing that Lu Heng had already understood what he was saying, Zhao Gen didn't say much on this issue, and he didn't finish the introduction before starting. Pen, fun, and www.biquge.info

"In the domestic car club, in addition to Chery, we also have another best-selling brand, Geely Automobile. As the agent of Hengcheng Group, Geely's market is not weaker than Chery, and this auto show is also worth looking forward to. ”

"This is the Hyundai Auto Show showroom, there are five dealers in total, and we have a spot in it. This time at the auto show, I heard that the senior management of Hyundai manufacturers may come, and maybe they will also come to visit our company at that time, and Zhao Jing and I are ready to receive it. ”

"This is Cadillac's auto show showroom, located in Hall 1. Originally, we only had the first-class agent qualification of Cadillac in the Guiyang area, but in view of the fact that the audience of high-end brands is not wide, and the sales volume of local agents is average, so in February this year, I actively fought with the manufacturer and obtained the first-class agent qualification in Chongqing. This auto show is the debut of our newly established Cadillac 4S store, and I will focus on this side later, hoping that my brothers and sisters can get off to a good start. ”

"This is Hall 7, which is mainly a mid-range joint venture car brand, and two brands in the Chongqing area of our group also participated. They are Subaru and Dongfeng Peugeot, and the requirements for the former are not high, and the sales volume can meet the standard. The latter is a best-selling model, with additional indicators, and I hope it can be completed!"

"In fact, the Toyota car represented by our company is very suitable for the exhibition, and this brand is far more competitive than Subaru and Peugeot. It's a pity that we only got the first-level agency right in the Guiyang region, and the regional general manager is very strong, and he is unwilling to give us Chongqing's agency qualifications, so for this auto show, Toyota's colleagues can only drool. But it's okay, Guizhou will hold the Jinyang International Auto Show in November, and it will be able to do something at that time. ”

...............................

Zhao Gen babbled, a pair of hands pointing at the roadmap.

Through his explanation, Lu Heng probably also knew how much strength Hengcheng Group had invested in this Flange International Auto Show.

Almost all the staff in the Chongqing area are in battle, whether it is an old 4S store that has been established for a long time, or just established, even the 4S store with a short sales team running-in has participated.

Needless to say, the goal of the old team is to achieve better results and seek rich benefits for the company and themselves.

The new team doesn't have any big requirements, it's enough to complete the regular goals and work as well as teamwork as much as possible.

Hengcheng's current agent car brand in half a year ago statistics of ten brands have changed, has increased to thirteen, more than a few brands of the main agent area is not in Chongqing, but put in Guizhou, Sichuan, Yunnan and other provinces and regions.

Therefore, this time in the exhibition, the participating brands only accounted for 50% of Hengcheng Group.

However, the amount of money invested is a huge amount, just the decoration cost of so many exhibition halls and the exhibition deposit are as high as more than one million, plus the performance team, staff salaries, and car sales must spend these miscellaneous things, which add up to a very large amount of funds.

The manpower used is even more eye-popping, and half of the employees of more than a dozen 4S stores are dispatched, including the CEO.

The secondary channel merchants in the lower districts and counties flocked to it, and it was even more crowded.

It can be said that the largest exhibitor of the Flange International Auto Show this time, except for Hengcheng, will not be the second choice!

Therefore, when Lu Heng entered the luxurious and spacious lounge, which was different from the usual, he was not surprised at all.

It would be a joke if the organizers did not show enough respect for the biggest exhibitors.

The lounge is large enough to accommodate dozens of people, with desks and chairs, comfortable bench sofas, greenery, and excellent soundproofing, so you can barely feel the deafening noise of music outside.

In normal times, rooms of this size are usually vacated for some merchants to operate food and beverage projects.

This time, the organizer specially reserved one for Hengcheng Group, which was full of sincerity.

The reason is of course very simple, it is nothing more than that Hengcheng, as the largest exhibitor this time, pays the top fees, and naturally can get the best enjoyment.

Ridiculously speaking, although the windfall profits in the automotive industry are not as obvious as those in real estate, most people with a little business acumen can see that with the extremely low barrier to entry, a few tens or millions of people can participate.

This is also China's large and small car dealers are countless, and the quality is also uneven.

However, at this time in 09, it is rare for a large auto retail group to represent more than double-digit car brands.

As far as the Chongqing area is concerned, Lu Heng has not seen any company engaged in car sales that can achieve the scale of Hengcheng today, and the famous Wanyou and Yuda in later generations have not yet been seen.

Looking at the whole country, there are very few, Lu Heng is more familiar with the Guizhou area, and only the brilliant group and Tongyuan Group have a prototype, but the number of brands represented is not in double digits, and most of them are second-level agency authority, and there is no first-level agent qualification.

Are they short-sighted?

You can say that, and you can't say that.

Lu Heng knew very well that the reason why he was able to achieve this scale of Hengcheng Group in the short term was completely dependent on his gambling to put all the funds on Hengcheng Group.

Since last year, to the present, and even in the next six months, he has not planned to get dividends from Hengcheng Group.

All the proceeds are used to feed back to the company, to act as an agent for more brands, establish more 4S stores, improve the company system, build a talent training mechanism, and lay a solid foundation from the beginning.

Once the layout is complete, that's when he starts to reap the rewards.

But unlike others, when real estate is making huge profits and the Internet is exploding, most of those who can profit from the automotive industry will choose to invest in these two industries.

After all, selling cars depends too much on the market and customer choices, and is also clamped down by manufacturers.

This also leads to the fact that once they have money, they will not put it all in the car market.

Maybe in a year or two, smart people will come to their senses and start making amends.

But for now, Lu Heng has come to the front of his peers, and he faintly has the momentum of an industry leader.

"You go and find the heads of the group's subsidiaries who participated in the auto show this time, I believe that a large number of people have not seen me, so this time you will recognize your face!"

Lu Heng lay on the sofa, crossed Erlang's legs, and commanded Zhao Gen.

Zhao Gen nodded, "They should have finished eating, now it is estimated that they are at their respective booths, I'll go find someone!"

Zhao Gen turned around and left, leaving only Lu Heng in the huge rest area.

It's just that a minute later, Zhao Gen went and returned, and there were two other people by his side.

These two are Vice President He of the Organizing Committee of the Flange International Exhibition Center and Director Lan of the Organizing Committee in charge of business negotiations. ”

Zhao Gen introduced Lu Heng, and then proudly and proudly introduced Lu Heng in the surprise of the two.

"This is the sole founder and chairman of our Hengcheng Group, Lu Heng - Lu Dong!"

Although he didn't know the other party's intentions, it didn't affect Lu Heng to stretch out his hand to greet the other party.

"President He, Director Lan, fortunate meeting, fortunate meeting!"

The two of them glanced at each other, unable to hide their surprise when they saw Lu Heng stretching out his hand.

Vice President He hurriedly picked it up, "Lu Dong is really young and promising! To be honest, I thought I would meet an old man, the kind of person who is in good spirits." But I really didn't expect that it was so young that I almost thought that Mr. Zhao was joking with the two of us. ”

Lu Heng smiled slightly, "Although I am not strong, but I am also very energetic! Zhao Gen, he is not joking with you, is there anything you two are looking for me?"