Chapter 856: Door-to-door cooperation
Vice President He coughed, and Director Lan on the side took the initiative to speak. Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć ļ½ļ½ļ½ļ½
"That's right, this visit is to get to know Lu Dong, and by the way, thank your company for your strong support for our auto show. ā
Lu Heng nodded, this was the proper meaning of the question, and it was expected by him.
Director Lan glanced at Vice President He and continued: "Second, I just want your company to reach a long-term cooperative relationship with our organizing committee. ā
"Oh, what is this saying?" Lu Heng raised his eyebrows, obviously aroused.
Zhao Gen on the side found the right time to interject, "Dong Lu, I'll go out first." ā
"Well, there you go!"
Zhao Gen got up and left, he was responsible for finding the heads of various Hengcheng subsidiaries, and this matter could not be delayed.
As soon as Zhao Gen left, only Lu Heng and the three of them were left in the lounge.
Without a person, Director Lan spoke more openly, and began to talk about their intentions.
As the second in the country and the first in the west, Flange International Exhibition Center has a huge exhibition area, including 16 halls, and a modern intelligent venue integrating exhibitions, conferences, catering, accommodation, performing arts, events and other functions.
It has not been put into use for a long time, and there are not many cooperative units.
This leads to the emergence of a problem where daily maintenance costs a lot of money, and the payment of employees' salaries becomes a big problem, and government subsidies cannot completely solve this problem.
The exhibition organizing committee has already had a headache about this, and has come up with one solution after another, but the results achieved are not so good.
Every year, Chongqing's large-scale auto shows are organized by them, and celebrities hold concerts, book signings, and often go to fight for it.
For example, if the government holds any large-scale meetings, it will also be placed here.
But even so, it can't be held a few times a year, and the profit can be very low.
In these years, even state-owned enterprises have to start to pay for their own profits and losses, and their organizing committee is not self-reliant.
It is precisely because of this that they hit the idea of a company like Lu Heng, which has strong strength and often needs to hold exhibitions.
"Lu Dong, in my opinion, there are so many 4S stores under your company, and it is a waste of resources to only participate in the annual international auto show. Director Lan said dryly.
Lu Heng nodded, tentatively handed a cigarette to the two, and the two of them also took it.
"And what do you mean?"
Director Lan lit a cigarette, licked his dry lips and suggested: "You have the resources of manpower and material resources at hand, and our organizing committee has the location of the International Exhibition Center. If the two sides cooperate, it is possible to organize a small and medium-sized auto show. You don't need to do too many times a year, three or four times, and get stuck around the peak season, so you can make good use of these resources, right?"
Lu Heng groaned, as if he was thinking about it, but he didn't speak for a long time.
Seeing this scene, it is obvious that they are waiting for them to come up with better conditions.
Director Lan also understands that cooperation is not reached in a few words, and continues to follow the good path.
"And you think, as the official venue for a big auto show, ordinary people have a sense of identity with our exhibition center itself, if you hold an auto show here. They will think that it is an official event, and the discount will definitely be very large. But in fact, it's just your company's own organization, and the strength inside is completely in your hands, which can be regarded as a kind of alternative monopoly!"
"Dong Lu, in addition to the things I told you before, we still have a big advantage. ā
Lu Heng spread out his palms and said with a smile: "Let's hear it!"
Director Lan took a sip of water and said, "Although the exhibition center is operated by our organizing committee, it was led by the government at the beginning of its construction. Therefore, there is a tilt in the official promotional recommendation resources, once you decide to cooperate with us. As long as you hold a mid-sized auto show with more than five car brands, we can apply for this kind of publicity resources for you, which is easier and more credible than if you were to run it yourself. ā
........
Lu Heng put down the crossed Erlang's legs, looking moved.
"It's really interesting to hear you say so much, and I am a little interested in cooperating with my company's resources. I just don't know what conditions you can give, such as the price of one event, how many venues can be offered for us, and so on. ā
The previous lobbyist was Director Lan, but when it came to the details of the cooperation, Vice President He took over the job as a matter of course.
He cleared his throat and said: "The price of one time is calculated according to the rental fee of the standard auto show venue, 200,000 yuan at a time, and other costs are calculated separately." As for the number of venues to offer, we can negotiate this. For example, this time of the year, we have 16 halls, but we only have 9 venues. So according to the scale of your auto show, I think one hall is enough for you. ā
Once the price of 200,000 yuan came out of Vice President He's mouth, Lu Heng was slightly surprised, not too expensive, but too cheap.
But after thinking about it, he understood the plan of the organizing committee.
The other party is not interested in one or two high prices, but long-term and continuous cooperation.
And if Hengcheng Group cooperates with them, it will also provide an example effect for other enterprises.
If there are slightly larger activities in the future, those companies may be biased towards the exhibition center, and Hengcheng Group is equivalent to a walking live advertisement.
If it can be guaranteed that the exhibition center will have cooperative units to hold activities throughout the year, then the organizing committee will revitalize this backwater.
Since he figured this out, Lu Heng didn't bother with the price, but put forward requirements for other conditions.
Lu Heng raised one finger, then shook it, turning it into three.
"One guild is too few, I want three. ā
As soon as these words came out, not only Director Lan, but even Vice President He, who led the cooperation, frowned.
"Lu Dong, isn't it too much, it's not that we are unwilling to provide you with three guild halls. Rather, after considering the situation of your company, we believe that one clan hall is enough for you to use. No matter how much it is, it will be wasted, and the effect will definitely not be so good. ā
Director Lan said cautiously, his tone carefully considered.
Lu Heng chuckled and asked rhetorically, "Are you considering the current situation of my company?"
Director Lan was stunned for a moment, not knowing what he meant.
Lu Heng shrugged, "If you consider the situation of my company a year ago, you probably won't find me." But just considering the current situation of Hengcheng Group, I don't know if you have considered the scale of our company next year, or even two or three years later? Or do you plan to do a one-time transaction and cooperate for a year?"