"Price War: The Southeast Asian Dispute between Chinese Car Companies and Island Country Car Companies"!

On the second day after Tianming Automobile Company announced that it would reduce the down payment ratio of Xiaofuwa sedan to 20%, the Bangkok Post, the largest local media newspaper in Bangkok, used a full-page headline to make a detailed report on what happened in the local automobile market in the recent period, and the photo published in the newspaper headline was the Chinese flag VS the national flag of the island country.

"Since January this year, the Thai auto market dominated by Bangkok, there has been a dramatic scene, a car from China suddenly on the Bangkok side of the fire, the momentum is close to the Japanese car, because the price of this car is low, soon became the first choice for many consumers to buy a car, but the good times did not last long, just a few days ago, Toyota Motor Company as the representative of the Japanese car companies, suddenly announced the policy of loan to buy a car, consumers only need a down payment of 30%, you can drive the car home, however...... It is reported that this Tianming Automobile Company is currently the largest car manufacturer in China, this time they will reduce the down payment ratio to 30%, I don't know how Toyota will react, we will continue to track this matter. ”

Not only the Bangkok Post, but also the Mainichi Shimbun, Thailand's largest English-language newspaper, has also tracked the market competition between Tianming Automobile Company and Japanese car companies, and it can be said that this matter has risen to a contest between two countries, not just a commercial competition between two companies.

The detailed information of Tianming Automobile Company has also been successfully dug up by the media all over Thailand, such as in-cylinder direct injection technology, ESP system, rotary engine technology, Kirin car, Phoenix car, ...... Almost all of Tianming's products have been reported by the relevant media, compared with the smaller Fuwa car, the scientific and technological content of each product is quite high, which has caused a great sensation in Thailand for a while.

"It turns out that the manufacturer of Xiaofuwa sedan is so powerful, I always thought it was just a low-end foundry!"

"The Kirin car, which is very popular in Europe and the United States, is actually produced by Tianming Company, which is really underestimating this company. ”

"The little Fuwa car produced by such a powerful car manufacturer is definitely not ordinary!"

"It seems that Toyota has really met an opponent this time, and I don't know how Toyota will react next. ”

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These media reports on Tianming Automobile Company have done a good promotion for Xiaofuwa Car, so that more local consumers in Thailand can realize the strength of Tianming Company, which is of great help to enhance the brand influence of Xiaofuwa Car in the Southeast Asian market.

The further decline in the down payment ratio of the Xiaofuwa car, coupled with the consumer's further understanding of Tianming Automobile Company, has made the Xiaofuwa car once again favored by consumers in Bangkok.

Before that, local dealers in Thailand, because of the lack of understanding of Tianming Automobile Company, want to invest in the sale of small Fuwa sedans, just because the car is cheap, there will be a large market in Southeast Asia.

But now, after systematically understanding Tianming Automobile Company, these dealers pay more attention to the company's comprehensive strength, a car manufacturer that can force Japanese, German and American cars in the European and American markets to fight back, they do not believe that they will sink in the Southeast Asian market!

Therefore, there are many dealers who are betting that Tianming Company can withstand the "bombardment" of Japanese car companies in turn, and that Tianming Company can gain a firm foothold in the Southeast Asian market!

Therefore, in this context, many dealers who avoided Tianming Company some time ago also took the initiative to contact Xu Weidong and expressed their willingness to obtain authorization and operate and sell Xiaofuwa cars.

With the lesson of some time ago, Xu Weidong did not dare to hesitate anymore, at this stage, it is the most important thing to be able to gain a firm foothold in Bangkok as soon as possible, as for whether the expansion speed is too fast, it is no longer the most important issue.

Moreover, fortunately, at this time, the domestic sales of Xiaofuwa cars seem to have reached the first bottleneck period, and the consumers who buy Xiaofuwa cars have begun to gradually decrease, so that Tianming Company can just transport more Xiaofuwa cars to Southeast Asia to further stabilize the market.

But what makes Xu Weidong and Zhou Jingming curious is that after the last time the down payment ratio was lowered to 20%, Toyota's side has not taken any other actions, especially after Tianming Company also announced that the down payment ratio of the Xiaofuwa car would be reduced to 30%, Toyota's side has been silent, and it seems that it has acquiesced to such a state.

In this way, a week passed quickly, and the time came to January 20, 1993, Toyota's side, there is still no new policy, and the rest of the Japanese car companies are also in a state of immobility, and the situation in the Southeast Asian market seems to have stabilized.

"Silence: Toyota was the first to lose?"

In this regard, the "Bangkok Post", which has been very concerned about this matter, once again analyzed and reported on this matter in the form of a front page, and the report believes that the long-term "price war" has exhausted the Japanese car companies led by Toyota, and if they continue to fight with Tianming Company, it will inevitably damage the vitality of these companies and make them overstretched in the rest of the market, so in the face of Tianming's aggressive offensive, Toyota has acquiesced.

But in fact, at this time, Toyota's headquarters, has been noisy, from the day when Tianming Company announced that it would reduce the down payment ratio of the small Fuwa car to 30%, the radicals led by Kubo Jianying have been advocating to continue to compete with Tianming Company, as a tribute, Toyota should immediately reduce the down payment ratio of all models on sale in Southeast Asia to 10%!

However, there are many people on Toyota's side who oppose Kubo Kenei's proposal, believing that doing so is tantamount to digging a fire pit for itself, and Toyota will be stuck in the Southeast Asian market at that time.

In this way, the two sides have been at a stalemate, and they have been meeting almost every day to discuss this matter, and today is the eighth meeting of Toyota for this matter.

However, at this time, on the side of the Southeast Asian market, another exciting news was officially announced today:

"In order to welcome the arrival of the Chinese New Year, Tianming company has launched a week-long zero yuan experience driving activities, all consumers who have made a successful appointment, can test drive a week of small Fuwa car for free from the dealer, after a week, if you are satisfied with the small Fuwa car, you can buy a car with a loan according to the proportion of the down payment of 30%, welcome to participate. ”

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