Chapter 0532 You Come and Go
After instructing this matter, Kubo Jianying put down the phone in his hand, Tianming Automobile Company dared to make such a "blatant" plan to take out a loan to buy a car, which was indeed unexpected by Kubo Jianying, but even so, Tianming Company's move in Kubo Jianying's eyes was just a death struggle or a bluff.
"If you want to use this trick to scare us off, then you are looking for the wrong opponent, I want to see how you will deal with the down payment ratio falling to 20%. Kubo said to himself in a relaxed tone.
Here in Bangkok, Thailand, with the momentum of the news media, coupled with the fact that some time ago, the Xiaofuwa car did blow a "Chinese wind" here, so under the stimulation of the loan purchase policy, the sales of the Xiaofuwa car are naturally rising, and the three dealers who have been aggrieved for so long finally showed a long-lost smile.
And Xu Weidong's side, is also to seize this rare respite to find a suitable dealer to expand the influence in the Bangkok market, if you don't take the opportunity to expand now, God knows what tricks these little devils will use next.
However, the good times did not last long, and on the second day of Tianming's announcement of the implementation of "loan to buy a car", Toyota announced that the down payment ratio of Toyota's models sold in Southeast Asia was uniformly reduced to 20%!
This news can be described as a thunderstorm, and consumers who have just been attracted by the Xiaofuwa car were suddenly shocked by Toyota's policy.
The down payment has dropped from 30% to 20% now, which means that the down payment has been reduced by at least $500. The down payment difference between it and the Xiaofuwa car has suddenly narrowed a lot, that is to say, the price advantage advertised by Tianming Automobile Company has once again become worthless in front of Toyota.
"This time it's really a fight between immortals, and mortals are blessed!"
"I don't know if the down payment ratio can be further reduced, preferably to 10%, then I have more reason to buy a Toyota. ”
"With the same down payment, why don't I buy a Toyota with a better quality guarantee?"
…………
The customers that Tianming Automobile Company managed to attract were snatched away by Toyota's trick even after just one night.
"Damn Toyota, what the hell do you want to do!" Xu Weidong said through gritted teeth. When he learned the news, Xu Weidong was talking about cooperation with a dealer in Bangkok, and when he saw that the negotiation was about to be successful, after the other party answered a phone call, his attitude immediately took a 180-degree turn, and he directly refused to cooperate with Tianming Automobile Company.
Xu Weidong was puzzled at first, but after inquiring, he learned that Toyota Motor Company had reduced the down payment ratio of the car to 20%!
This is already a naked declaration of war!
If someone says that Toyota is not deliberately targeting Tianming Company this time, no one will believe it, after all, the two news released by the two companies are one before and one after the other, and fools can see that Toyota Motor Company is deliberately targeting Tianming Automobile Company!
It was not easy to put the down payment ahead of Toyota, overnight, the two companies returned to the same running line, since there is not much difference in price, then consumers value, naturally is the brand influence, in the Southeast Asian market, in addition to Ford, which car manufacturer can compare with Toyota?
Not to mention that this is Tianming's first foray into the Southeast Asian market, and its brand influence can be almost zero.
The vane of the market has changed again, and the consumers who came to buy Xiaofuwa cars were obviously much less than the day before.
At this time, Zhou Jingming didn't know what happened in Bangkok, yesterday in one day, Zhou Jingming almost ran all over the large and small banks in Shencheng and Gusu City, and these banks were basically willing to provide a certain amount of loans to Tianming Automobile Company within their capabilities, so that Zhou Jingming could be said to have temporarily solved his worries.
As long as Toyota does not fight with itself to the end, then with the current financial situation of Tianming Company, coupled with the loans provided by these banks, within half a year, the normal operation of the company will definitely not have any problems, of course, the premise is that the down payment ratio of the loan to buy a car must be maintained at a figure of fifty, otherwise when it declines, the financial pressure of Tianming Company is bound to increase.
And Zhou Jingming, who had been busy all morning, after arranging the last thing, when he could finally take a good rest, the phone in the office suddenly rang.
After hearing that it was Xu Weidong's voice, Zhou Jingming felt tight in his heart for no reason, and sure enough, what Xu Weidong said next made Zhou Jingming also smile bitterly.
"Jingming, Toyota announced today that it will reduce the down payment ratio to two. Xu Weidong on the other end of the phone tried his best to say to Zhou Jingming in a calm tone.
Zhou Jingming was silent for a few seconds, and then said to Xu Weidong, "Then we will also reduce the down payment ratio to 30%, I don't believe it, they can still drop to 10%!"
Since the first shot has been fired, Zhou Jingming will not choose to retreat because of a counterattack by his opponent, Zhou Jingming is still betting that Toyota will not dare to put all the funds into the Southeast Asian market, if they further reduce the down payment ratio to one percent, then it will be themselves who fall into the quagmire.
"Okay, I'll wait a few more days, and if the market doesn't react well, I'll wait for the opportunity to take action and announce that the down payment ratio will be lowered to 30%. Xu Weidong was not in a hurry to adjust the down payment ratio so quickly, and it was right to see the move, but if he showed all his hole cards at once, there would be no mystery behind.
"Okay. Zhou Jingming nodded, "I will give you the power to lower the down payment ratio, as for when to reduce it, it depends on your own judgment." ”
After hanging up the phone, even Zhou Jingming himself couldn't help but have an urge to scold his mother, and finally estimated the company's cash flow during this time.
In the Southeast Asian market, as Toyota lowered the down payment ratio to 20%, several other automakers also announced the same policy and adjusted the down payment ratio in a unified manner.
In this context, Xu Weidong also announced that the down payment ratio of the Xiaofuwa car would be reduced to 30% on the third day after Toyota's counterattack!
The two sides have come and gone, and staged a promotional competition in the Southeast Asian market!
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