Larry Page still didn't make it to Li Mu in the end.

He felt that he had been hurt by Li Mu's 10,000 points, and this feeling of being completely ignored by Li Mu really hurt his self-esteem.

However, Larry Page may be a little relieved if he knew that Li Mu's return to China was completely influenced by him.

When Li Mu left the United States, the privatization of Apple had come to an end, and Cook had already reported to the Silicon Valley branch of Makino Technology with his management team in advance, and completed the integration of Apple's team within Makino Technology with Lin Qingya.

Li Mu's charter flight flew directly to Jinling, and he sent Su Yingxue back to Haizhou for the summer vacation, and he also rested at home for two days by the way.

Two days later, Li Mu hurriedly flew back to Yanjing, and now Li Mu still has three projects related to culture and entertainment waiting for him in Yanjing, the first is that the Gubei Water Town project has come out of the first phase of the project draft, which needs to be personally seen by Li Mu; has already started in Miyun, because Li Mu promised to be a guest in one episode, so the program team has been waiting for Li Mu's time.

For the municipal government, they are willing to start the project as soon as possible and land as soon as possible, and they also very much hope to be able to participate more in the largest cultural tourism project in the history of Yanjing City.

Although Yanjing is a famous city of cultural tourism, the root of cultural tourism is to develop tourism around scenic spots, and the 5A-level scenic spot is the Forbidden City, the Great Wall, the Royal Garden, the Mausoleum and the Palace, and the pure commercial tourism development is still in the very early stage of cautious exploration.

The experience of overseas developed countries has long made clear an important premise of the tourism economy: if you want to develop a large-scale and healthy tourism economy, you cannot rely solely on scenic spots and historic sites, otherwise, the limitations will be too great.

Surrounding Hong Kong and Japan and South Korea are a good example to learn, Hong Kong does not have too many unique tourism resources, but can still operate Hong Kong as one of the largest tourist cities in Asia, Japan and South Korea's natural tourism resources are not as good as China, but can always create a more prosperous tourism market, foreigners come to China to travel, wave after wave to the places of interest drilling, sigh about the vast land and long history of China, Chinese people travel abroad, but always plunge into the streets and alleys of overseas cities, hotels and shops, Hotel outlets, Disney amusement parks, safari parks, and a variety of theme parks, man-made cultural and amusement centers.

This is the development trend of the tourism market in developed countries, the lack of natural tourism resources? It doesn't matter, billions of dollars invested in a theme park, and then with efficient and high-quality operation, can drive a city's tourism industry, and even Japan can attract tourists from all over the world to flock to it in March and April every year, this is the power of cultural tourism.

As the capital, political and cultural center, and as one of the largest tourist cities in the mainland, Yanjing aspires to become the leader of the domestic cultural tourism industry.

So, soon after Li Mu returned to Yanjing, he came to the municipal government with two plans, one was to report on the project of Gubei Water Town, and the other was to ask for directions on the project of the film and television base.

As an outstanding private entrepreneur in Yanjing City and even in the whole of China, the leaders of various departments of the Yanjing Municipal Party Committee attached great importance to this meeting, so they simply organized a symposium, in addition to the leaders of the Yanjing Municipal Party Committee to participate, but also to bring together all the heads of the culture, tourism, publicity, and urban construction departments, in addition to listening to Li Mu's report on the draft of the Gubei Water Town Project, but also hoped to carry out the discussion on the development of cultural tourism projects through this project.

Li Mu came to the Municipal Party Committee with a good PPT and showed the overall plan of the Gubei Water Town project at the meeting.

The overlook renderings of the project of Gubei Water Town are projected on a huge screen by a projector, Li Mu explained to the leaders of various departments present: "The overall planning of Gubei Water Town is to build an antique town by the mountains and rivers in the north of our country, the overall architectural style and historical setting are with reference to the Ming and Qing dynasties, our current planning is to build a well-functioning ancient town in the Gubei Water Town project, just like our current city, the modern city has residential houses, shops, There were government offices and public facilities, and the same was true of ancient cities;

Therefore, you can refer to our overlooking renderings and floor plans, where we have planned and designed all kinds of houses, county offices, prison cells, academies, squares, theaters, Yizhuang and other government agencies and public facilities for the ancient town, and also planned commercial facilities such as dart bureaus, money villages, pharmacies, restaurants, inns, dyeing workshops, wine shops, blacksmiths, etc., in addition to these facilities for display and visits, we will also build a number of shops for actual operation in the entire project. Hotels and hotels, but most of them will be built in the style of antique buildings, and in the future, it will also be so that tourists can feel the ancient style in this characteristic tourism;

The whole town is crossed by two waterways, divided into three large sections, namely the visit area, the shopping consumption area and the catering and accommodation area, the three major sections are connected by small bridges and flowing stone roads, whether it is walking, or taking a boat or a ferry in the scenic area will be very convenient;

Each of our buildings will invite the most professional ancient architecture scholars to serve as consultants for us, and strive to restore the style and style of ancient buildings of the Ming and Qing dynasties to the greatest extent; each of our performances will also fully comply with the historical and cultural inheritance, so that tourists can see fresh at the same time, but also convey the history and culture of China to them, and truly realize the core goal of cultural tourism. ”

After saying this, most of the leaders have understood the idea and core goal of the Gubei Water Town project, and a leader of the cultural department asked Li Mu curiously: "Mr. Li, I am personally very interested in the performance you just mentioned, I don't know what form the performance you mentioned is presented to tourists?"

Li Mu said with a smile: "Hello leader, let me first introduce our motivation for planning the performance project, this motivation is to fully realize the goal and determination of our project in cultural inheritance, so we hope to promote our historical and cultural heritage to tourists through performances." ”

After that, Li Mu said: "As for the form of performance, we will be in the scenic area in the future, according to the different hardware, to support a number of characteristic cultural performance projects, such as our stage, will invite professional opera performance artists, regularly for tourists to stage a variety of different Chinese local opera, including Peking Opera, Henan Opera, Huangmei Opera and so on;

We will also ask a professional team to create a sitcom based on the scenes of the county office, dart bureau, restaurant, inn, etc., to popularize the operation of these institutions in ancient times and the culture and wisdom contained in them, and such performances will also be performed for tourists in the scenic area on a regular basis. ”

The leader was very interested and asked, "Can you tell us more about the sitcom you planned?"

Li Mu nodded and said: "This kind of performance will be performed live in the form of a sitcom as a whole, and we will also design different scripts according to different scenes, for example, we have a Tongfu Inn, which will completely refer to the structure and planning of the ancient inn, and invite professional actors to restore the real scenes in the ancient inn, which can be witty, humorous, can show the audience the way of ancient people's lives, and can also convey some positive energy to the audience through some ingenious stories;

For example, we plan a academy in the ancient town, so our planning team is ready to create a series of melodramas in the academy in the future ancient town, restoring the scene of ancient students studying to tourists on the spot, and at the same time conveying the ancient Chinese culture and wisdom to tourists, such as the main scene of the performance, is an ancient gentleman, teaching the Four Books and Five Classics to his disciples, and we will not just go through the scenes of acting, but will promote our history and culture in the performance.

To this end, we have reached a cooperation with some of the best professors of ancient Chinese in China, and in the next few years, they will select the most intelligent content of life and education from the Four Books and Five Classics, and use modern methods to interpret them. Then integrate it into our script, so that every visitor can have a deeper understanding and perception of Chinese culture after the visit, and enhance everyone's sense of responsibility for cultural inheritance, instead of just building an empty shelf like many scenic spots, so that the audience can take a look and take pictures. ”

Li Mu has been to many ancient cities and ancient towns in his previous life, but these ancient cities and ancient towns in the name of cultural tourism basically have no sense of responsibility for inheriting culture, and they are all unremitting pursuit of commercial interests, so that the ancient towns across the country tell the same story and sell the same goods. Advertising the same selling point, some ancient towns even promote sexual encounters as the biggest Slogan in the country for commercial interests, and all ancient towns are essentially a gathering place for the catering bar accommodation industry, as well as a large retail point for small commodities.

Therefore, when planning the Gubei Water Town project, Li Mu hopes to be able to set an example for cultural tourism projects nationwide, cultural tourism, not to make money under the banner of culture, but to explore excellent business models, do not forget to inherit culture as their own responsibility, to convey the real Chinese history and culture to tourists.

The planning of the academy's sitcom performance made the leaders of the education department and the cultural department present excited, and the person in charge of the education department said excitedly: "If this is the case, then in the future, we can carry out in-depth cooperation with the scenic spot, and regularly organize primary and secondary school students to receive historical and cultural education in the scenic spot. ”

Li Mu nodded and said: "We also set a small goal internally, to do at least 6 large-scale historical and cultural exhibitions in the scenic area every year, such as the theme exhibition of cultural relics, calligraphy, and painting exhibitions, which are very suitable for historical and cultural education for primary and secondary school students." ”

Speaking of this, Li Mu said: "In the future, we can unconditionally provide 300,000 free visits to the education department every year, so that the education department can carry out cultural education for primary and secondary school students in the city, and at the same time, we can also provide free venues twice a year to the education department to do cultural works exhibitions for primary and secondary school students, and contribute to strengthening the quality education of the city." ”