Before you know it, Deadwood has been coming to the company for ten days, and it is the third day of official employment. The seven days of the probationary period quietly slipped away in a state of idleness, just came to the company, ignorant and ignorant, with an eager heart, but there was no way to start. There was half a list on the first day of employment, but Deadwood knew that it was Brother Monkey's benevolence and righteousness, not his own ability, and the rest of his time was wasted on posting. The dead wood that comes out of the ravines and ravines dreams of getting ahead, and is thirsty for money. He desperately wants to learn his skills early and earn money early.

"In the afternoon training in the company, everyone arranged the time, and the customers tried to stagger as much as possible, especially the newcomers. As soon as the morning meeting began, the store manager said with a thousand instructions.

Training, for the newcomer and eager to improve the deadwood, is a rare opportunity, deadwood attaches great importance to the morning, in the morning without delay to sort out the listings post, less than one and a half o'clock at noon, deadwood with a notebook and pen, came to the company.

At two o'clock, the company's training officially began, and the store manager personally went into battle for training.

"Good afternoon, everyone, in order to enhance everyone's business level and improve everyone's performance, the company specially arranged this training. As soon as the store manager came up, he went straight to the point and said in a straight voice: "As we all know, the development of the real estate industry has always been vigorous, and the real estate agency industry was once considered one of the most profitable industries. Although being a real estate agent is very hard, it is indeed very exercised. If you want to make money and are not afraid of hardship, a real estate agency will be a very suitable career for you. I see that there are many newcomers in our company who have just entered the real estate agency industry, and they don't know much about real estate agents, so they will inevitably feel lost and don't know what direction to work towards. Today I am going to train you some relevant knowledge, I hope it can be helpful to you. ”

"First of all, I would like to ask all of you in this room, what is your understanding of real estate agents? As soon as the store manager's words fell, several people scrambled to raise their hands.

"Xiao Liu, come on. The store manager saw that there were a lot of people raising their hands, so he called them directly.

"Real estate agency, in a narrow sense, refers to the general term of brokerage activities, entrusted agency business or price appraisal activities of real estate rental and sale carried out for the purpose of providing real estate supply and demand consulting, assisting buyers and sellers in fair transactions, and promoting the formation of real estate transactions in the real estate market. In a broad sense, it refers to covering all links and aspects of real estate investment, operation and management, circulation and consumption, and providing diversified intermediary services for the production, circulation and consumption of real estate. Xiao Liu got up and said as if reciting the text, Xiao Liu is also a college student who has just come to the company for a long time.

"Okay, very good, please take a seat! ”

"Real estate agency refers to the completion of a series of intermediary activities such as intermediary, agency, and discipline to promote the smooth realization of real estate market transactions, and is a professional who provides intermediary services for real estate sales, exchanges, leases, replacements, etc., and provides information and trust labor services with the extraction of commissions as the business characteristics. Liu Ruyan said.

"Okay, very good, please take a seat, can anyone tell me what you understand by the real estate agent?"

"Deadwood, you say. The store manager raised his hand when he saw the dead wood and said by name.

"A real estate agent is a real estate agent who provides customers with the most suitable high-quality housing according to their needs by sorting out housing information, facilitating the signing of transactions and earning intermediary fees. Deadwood said.

"Good, very good. Then I want to ask everyone, you may have doubts in your heart, our real estate agents to provide customers with housing is to charge agency fees, this is a lot of expenses, so why are so many customers looking for a house to find an agent?" said the store manager.

This problem has also been plaguing Deadwood, according to Deadwood's idea, it is not easier for customers to find the landlord directly, and there is no need to pay intermediary fees, real estate agents should be struggling, but the fact is that real estate agents are extremely popular and have been on the rise. The existence is reasonable, and the existence of real estate agents must have their unique and irreplaceable advantages, but the dead wood has not come up with a reason, just listen to what everyone has to say.

"Agents have a large number of high-quality listings, which can quickly match the most suitable listings according to the client's requirements, saving time and effort. ”

"Some potential risks can be effectively avoided. ”

"We have a lot of expertise in the art industry, and we have a lot of experience in the agency and can provide very useful advice to our clients on the property. ”

"I'm from the leasing team, so let's talk about the lease. Most of the tenants are from other places. If you are not familiar with the place, it is easy to be cheated when you meet a black landlord. For example, it is not uncommon to raise the rental price, not to sublease, not to refund the deposit, etc. Find an agent to rent a house, safe and secure. ”

"I am able to take care of many things for our clients after renting, such as renting out again, depreciation appraisal of the house, etc. Disputes between the client and landlord can be resolved in a timely manner, and complaints can be dealt with quickly. ”

……

Deadwood suddenly realized that the real estate agency is so tall and needs to provide so many services to customers, and the agency fee is completely worth it. Deadwood secretly made up his mind that he must study hard, improve himself, and become an excellent real estate agent.

"Well, having said all this, I think everyone also understands the necessity of the existence of real estate agencies. So, let's explore how to be a successful real estate agent. What is the most important thing for a real estate agent?" As soon as the store manager's voice fell, everyone said in a gossipy voice:

"Listings"

"Customer"

"Brokerage Fee"

"The agency fee is the cornerstone of the development and existence of every agency and the source of every real estate agent's life. But how do you earn agency fees? Both the property and the customer are the most important and indispensable. Let's talk about housing first, high-quality housing is half the success, what are the ways you usually get housing information?"

"The owner came to the door to register. ”

"Housing for rent and sale information on the advertising board of the community. ”

"Inquire about the property and security of the complex. ”

"Searching online for listings. ”

"Referred by a friend. ”

"Stickers, posting information on renting and buying houses in the community. ”

……

"It seems that everyone is working very hard, and the summary is good. In addition to these methods, there are also sweeping buildings, visiting old customers, distributing leaflets and business cards, etc., and there may be more methods, everyone explores by themselves in their work, and keeps exploring and innovating. ”

Seeing everyone's enthusiastic speeches, the store manager said with relief:

"Okay, after the listing is finished, the next thing is our service subject, food and clothing: customers, what are the sources of customers?"

"Door-to-door customers. ”

"Stickers, in the community with a large flow of people, large supermarkets, bus stops to post advertisements. ”

"Stationed in the community, stationed in key communities, and establish a good relationship with the security and property of the community, they can provide you with some information about the intended customers when necessary. ”

"Directly visit the target market, unfamiliar people to develop customers, and take promotional materials to units and residences to do strange visits. ”

"Send listings through the network port: publish listing information on online housing agglomeration platforms such as 58 and Ganji. ”

"Acquaintance friend referral. ”

……

"Yes, we summarized it very well, but as a real estate agent, in addition to the listing, customers, and agency fees, there is also a very important point, that is, we ourselves, we have charged the agency fee, and we have to be responsible for the customer and the landlord, so our business ability must be excellent. ”

"Real estate agents are very profitable, but the competition is also fierce, and only the right people will survive in the end. In such a competitive environment, why do customers trust us to choose us, and why do homeowners feel comfortable handing over their houses to us for rent and sale? The answer is learning. As a qualified real estate agent, the first thing you need to learn is to sell yourself, enrich your horizons through continuous learning, expand your knowledge, and improve your business level, so as to win the favor of customers and gain the trust of homeowners. In addition to improving the internal ability of the individual, it is also necessary to pay attention to the external packaging. Real estate agency is a sales industry, but also a service industry, a professional outfit can help you gain the favor of customers, so that customers feel your professionalism at the beginning, all the staff of our store are uniformly dressed, suits, leather shoes and ties, wearing work cards, this is the reason. The store manager was a little dry, picked up the water cup and took a sip of water and continued.

"To put it bluntly, a real estate agent sells a house, and as a salesman, one of the most important abilities is communication. Good communication is a job that sales does by mouth, and from beginning to end it is to promote the signing of the deal, so good communication skills are necessary for us. Whether we are washing, making appointments, interviewing, showing and a series of workflows, we need to "speak" and "listen". ”

"We need to learn to compliment and get closer to our clients, but we also need to listen to them more and make them feel respected. In this way, the real needs of customers can be set out in communication, and even the intention of both parties to make an order can be explored, which is helpful for our follow-up work planning. ”

"We must remember that the old customer has always been our most important source of tenants, since it can be said that he trusts you, so we must maintain this relationship, maybe the first thing that comes to mind when he wants to buy and sell the house that day must be you. But it's not just that we're single, there really aren't many people to sustain it. We should treat customers who have been in contact with us equally and sincerely, after all, we can't say which one is our next order object. If you can do it as soon as people have a housing demand, they will think of you as soon as they have a housing demand, then it is really powerful, and you are well-deserved this. The manager said, giving a thumbs up.

"There are peers, we should pay special attention to it, although it is said that "peers are enemies", there are inevitably contradictions and frictions between each other, and there are contradictions, but sometimes cooperation and mutual benefit can also be carried out, so there are still some contacts of peers. ”

……

Deadwood listened intently, intently writing in his notebook, these were treasures.