Rhetoric is not Yao Yi's style, and discussing admissions naturally has its purpose.

If you want people to work wholeheartedly, you have to draw a beautiful blueprint for him, so that he thinks he is fighting for himself. The reason why Yao Yi threw out seemingly unrelated topics was to show Yu Weiwen a clear way.

"Have you ever seen a person handing out leaflets at the entrance of a middle school?" asked Yao Yi.

Yu Weiwen thought for a while and said, "I haven't taken a part-time job of distributing leaflets, but I've seen this kind of flyer distribution." Every year for the fourth and sixth grades, thinking and civil service examinations, when the teaching building of Southern Union University is used as an examination room, there are a large number of people outside, either this institution or that institution, and everyone has a bunch of leaflets, and they will be stuffed when they see people. ”

"What do you think of the publicity?"

"It's hard to say, I don't think it's useful anyway, I see that everyone throws away the flyers when they take them. ”

This judgment is basically correct, but the insight is shallow, Yao Yi did not analyze it carefully, and continued: "Generally speaking, large-scale training institutions have an education department, a teaching department, a consulting department and a marketing department. However, the structure of Shangyang English is relatively simple, taking the Xuanwu branch as an example, in addition to Chinese teachers, foreign teachers and teaching assistants, there are only front desk, clerical and principal. As far as I know, although the main school has a department responsible for recruiting publicity, the junior and senior high schools usually issue promotional documents and hire people to distribute them during the enrollment season twice a year. ”

"I see that there are a lot of students in the Xuanwu Branch?" Yu Weiwen scratched his head, "It seems that handing out leaflets is more useful than I thought." ”

"First of all, Shang Yang's approach is more clever, since the year before last Shang Yang no longer distributes leaflets, but sends out small manuals with miniature formulas and knowledge points, this kind of booklet is very pleasing to students, because it is very convenient to do homework and cheat, and it costs five yuan to buy a copy in the bookstore, so they will not throw it away. ”

Yao Yi's office socialization these days is not for nothing, and after careful inquiry, his understanding of Shang Yang is no less than that of veteran lecturers such as Guan Changjun and Wei Yuanren.

"Secondly, the publicity effect of the formula manual is actually not good, most of the new students of Shangyang English are introduced by the old students, and the management of Shangyang is also very aware of this, so last year it launched the sales strategy of bringing the old with the new and returning cash. ”

"Ah, that's ......" The more Yu Weiwen listened, the more confused he became, and he couldn't understand what Yao Yi was going to say.

The clues that should have been given have been given, Yao Yi no longer went around in circles, and said bluntly: "You see, Shang Yang's enrollment publicity is a mess, and he doesn't want lecturers to participate in the enrollment work, if the management finds out that there is a teaching assistant in Xuanwu Branch who is very active and active in helping the school recruit students, and this teaching assistant is not the material to be a lecturer, then what will they think?"

"I think it will be encouraged, and if the performance is good, maybe he will be in charge of the admissions work. Hey, wait a minute!" Yu Weiwen pointed to his nose and looked stunned, "You, you're not talking about me, are you?"

Yao Yi spread his hands: "Anyway, it's definitely not me, I teach so well in class, if I have a good set of admissions, I'm afraid the principals will be restless." ”

"So, are you suggesting that I position myself as a salesperson, first help you sell courses, and then attract the attention of leaders by helping you sell courses?" Yu Weiwen nodded as he said, the more he thought about it, the more he felt reasonable.

"That's right, I'm looking for you to cooperate, not only to let you make money with me, but also to provide you with an opportunity, as long as you can recruit dozens or hundreds of students for me, the above will definitely pay attention to it. If everything goes well, within half a year, the position column on your business card should say Shangyang English Marketing Manager. ”

Even in the years when CEOs are everywhere and managers are not as good as dogs, the name of marketing manager is also very attractive to young people who love face.

Yu Weiwen, who thought that the future was bleak, saw the bright future, and suddenly became excited, he rubbed his nose red, broke his knuckles and said: "You are right, I am suitable for this! There are so many English training schools in Shangjing City, there are several like Shang Yang, and when I learn to recruit students, even if I don't get a promotion and a salary increase, it doesn't matter, I can go to other schools to recruit students." Or, just treat admissions as a business, just like those real estate agents, they are responsible for helping developers sell houses, and I am responsible for recruiting students for training schools. ”

This is exactly the direction that Yao Yi wants to point out to Yu Weiwen, but he didn't expect his understanding to go online again and come up with it by himself.

Before the enrollment started, the enrollment was regarded as a business, and the future customers had been accurately positioned before the results were made, this Yu Weiwen was really a sales talent, he was not as wise and foolish as Song Youzhi, but he was smart and cheeky, which was exactly the type that Yao Yi needed.

"Thanks, brother. Yu Weiwen knew how important this mention was, and he felt that he was not solemn enough to say thank you, so he immediately changed his words, "Teacher Yao, thank you!"

Yao Yi waved his hand: "No thanks, we are mutually beneficial, I will provide you with opportunities, you help me recruit students, any kind of student is fine, those who come do not refuse, the more the merrier." ”

"I ......" Yu Weiwen patted his chest and wanted to make a guarantee, but before the words could be spoken, he suddenly lost his confidence.

"I don't know if I can do it. You say that my thick skin is an advantage, but thick skin doesn't seem to have anything to do with admissions, even if I have thick skin and pester students' parents to collect leaflets, it won't do much, right?"

This is also true or wrong, handing out flyers is not necessarily useless, it depends on how you send them, and handing out flyers is not the only low-cost way to promote - printing costs and hiring labor are not insignificant, but compared to TV commercials, radio ads, flyer bombing costs are lower.

"Well, since I said that being cheeky is an advantage, it won't be useless, the key is how you use it. When it comes to admissions publicity, you have to figure it out yourself, I can't teach you. All I can say is that you have to think about how other people advertise, not just the successful TV commercials, but the unsuccessful ones and see why they don't work. ”

"Oh, by the way, and those scam text messages, think about why the scam text messages are so stupid? Okay, don't talk about it, I still have to go home to do the lesson plan, let's talk tomorrow, it's okay for you to reply yourself, right?"

couldn't help but say, Yao Yi checked out and left, leaving Yu Weiwen alone in deep thought.

In fact, Yao Yi casually took out a few classic advertising cases after 09 years to make Yu Weiwen suddenly brightened, but this time he had reservations, not to hide his secrets, but to ask Yu Weiwen to accept the grinding.

The road has been pointed out, do you still have to teach him how to walk his legs?

Yao Yi wants talents, not slaves.