The next day.

In the morning, it was less than nine o'clock.

Fang Yi didn't go to the company, he drove directly to the downstairs of Zhubai Building, the largest hypermarket in Jianning City, he was still a little uneasy, and decided to go to the market to have the most intuitive look, in case something went wrong, it would be better to make up for it in time.

Fang Yi didn't look at other products, anyway, it was in vain to see that he had no money at all now, and walked to the skin care products area through the familiar road, not far from the natural fetish men's skin care products counter, Fang Yi pretended to play with his mobile phone, but in fact, his eyes were staring at the platform where the natural fetish men's skin care liquid was placed without blinking.

When Fang Yi came, there were already four or five people under the platform, all of them were young people, "This is what kind of men's skin care lotion is! The packaging is very good!"

"Let's hope time slows down! Don't let you get old anymore, oh, who wrote this advertising slogan? I'm almost singing as I read it. ”

"Hey! This advertising slogan is really written in the right place, it's Father's Day soon, I'll sell two boxes for my dad!"

"Does this thing work?"

"Are you stupid? If it doesn't work, so many people will buy it?"

"That's right, it's just this thing, it's a bit expensive!"

"You get what you pay for, and good things are expensive, but the last time I saw my father, he had more wrinkles on his face and a lot more gray hair, and if he really worked, it would definitely be worth the price. ”

"Why do you say so much? Buy it! Did your parents think about the price when they bought you something?"

"Hey, there are other men's skincare products next to it! ”

"The things for the elders are so cheap, can you get them, if you want to buy them, I'll buy this. ”

"Forget it, I really can't send it, and I don't know what the effect will be if it's cheap, gritting my teeth, I'll also have two boxes, anyway, it's Father's Day once a year. ”

A few people talked and laughed, and there were more than a dozen boxes of products missing on the platform.

On the other side, two girls were asking the shopping guide, "Sister, it's Father's Day soon, and we don't know what to give, do you have any recommendations?"

Recently, a new men's skin care liquid has become popular, and I heard that it has an anti-aging effect on human skin, so I secretly bought two boxes myself. ”

"Where's this?"

"Look, over there. The shopping guide pointed to the shelf of men's skin care liquid, a natural fetish.

"Thank you. ”

Seeing the sweet mouths of the two little girls, the shopping guide reminded her rarely, "This product has been selling well recently, you have to buy it quickly, it's late and it's out of stock, Father's Day to give my dad this, the thing has an effect, and there is face, my father must be happy." ”

"Uh-huh. When the two girls heard this, their heads nodded like chickens pecking rice, "Then let's hurry up." The two girls held hands and quickly ran towards the cargo platform.

Seeing this, Fang Yi had a bottom in his heart, it seems that he positioned the men's skin care liquid as a gift and did not have an unsuitable effect in this world, after pondering for a while, he decided to go to the men's skin care liquid products launched by other companies and the "low-end" products launched by his own company.

These desks, just behind the men's skin lotion gifts, are not far away, but the front of the counters is quite deserted.

A couple was standing in front of one of the counters talking, Fang Yi quietly approached, he wanted to hear what the other party was talking about.

Man: "Men's skin care liquid seems to be quite popular lately!"

The girl gave the boy a blank look, "What, you want to buy it?"

"I don't. The boy shook his head, "But isn't it Father's Day soon?" I want to buy a few boxes for my dad and my uncle." ”

The girl pouted, "If you want to send it, you can't send this inferior product!"

The boy laughed dumbly, "Why is it an inferior product?"

The girl pointed to the men's skin care lotion gift counter, "Look, how well that one sells, these are not bought by anyone, what is this not an inferior product? ”

"What about this one?" the man picked up a natural artifact in ordinary packaging, "This one is from the same company as that one." ”

"This is the worst, think about it, why did the same company launch two different products? And the price difference is so much? It must be a big difference in quality, this one is definitely an inferior product. ”

The boy thought, "Yes, let's go get two boxes of that too!"

"Okay! Hurry up, it's too late and it's out of stock." ”

Fang Yi walked around, and the goods on the other men's skincare products, including another product from his own company, were basically ignored.

Looking back at the men's skin care liquid gift counter, the goods are almost sold out, and the waiter came up to make up for the goods again, Fang Yi is not surprised at all, the competition in the skin care industry is very fierce, especially during the New Year's holidays, except for the large companies that have formed brands, there is no sales first, second and third at all, and the sales volume that ranks first is often dozens of times the total sales of all other companies.

Now, everyone is running on the same line, none of them have their own brands, and the people don't understand the efficacy of each company's products, so why should consumers accept their own products?

In another world, L'Oreal and Shi Changsheng gave the answer with countless successful cases:

Rely on market positioning.

By advertising

Rely on real-time strategy

Standing at the stall of Father's Day, Fang Yi took all the opportunities and was the only one to play the emotional card of gifts, if he still lost to others, it can only be said that he is not suitable for the market.

Skincare products are not necessities, but they are not luxury goods, it has its own sales model, which is different from the core sales concept of other products.

Whether it is Mr. Lei or the senior management of other companies, they are not optimistic about Fang Yi's gift positioning, that is because they have not realized this piece, what they lack is the shoulders of a giant who can make them stand.

Although Fang Yi's pricing is higher than other products, consumers are buying it.

Even if the industry is transparent, but the water is very deep, people standing on the bank of the river cannot see the underwater scene, what consumers need is goods that can meet their consumption needs.

Positioning men's skin care products as gifts, and changing into beautiful packaging, standing at the stall of this Father's Day, is exactly to meet the consumption needs of consumers.

When I went to school, the first lesson of the marketing class was that the old teacher said in a hurry: "In the era of market economy, there are really people who can always be undefeated." Fang Yi didn't believe in this before, but today, he believes it, when he is one step ahead of others and firmly stands on the side of consumers, he just wants to lose, and it is difficult.

Fang Yi, he wanted to ask who else was right now.

I thought of raising a loudspeaker in the Wall Street Stock Exchange in New York and shouting: "There is no one who can fight." ”

Invincible, so lonely.

Fang Yi felt in his pocket, wanting to draw a little loneliness.

"Sir, this is a public place, and smoking is fined fifty. ”