The financial channel helped Mingchang equipment to make live advertisements in the form of news and interviews, and the publicity effect of this kind of live advertising is much more weighty than Bangshun's prime-time advertising. Today's consumers are not very interested in general advertising, and some consumers even avoid the products that they spend a lot of effort on advertising.

Why? Because the advertising fee is included in the cost of the product, and if you spend so much money on advertising, I may have spent all the money to help you pay for the advertisement.

The auction and TV interview planned by Wu Ke were not costly, so he spent a little more money to buy back his own products. Several people from Wu Kepai frantically raised their cards at the auction and raised the prices of those equipment, making the auction a hot event.

Later, when the TV station applied for an interview, Wu Ke readily agreed, and took a whole day out of his busy schedule to accompany the reporter to talk about Mingchang and watch Mingchang.

This report is incredible, and the credibility of the province's financial satellite TV is very strong, and no one has ever doubted his authenticity. After the crazy broadcast of TV stations and major network media, the impression of good quality and value preservation of Mingchang equipment has been deeply imprinted in the hearts of local people.

Major manufacturers have urgently stockpiled goods, for fear that they will not be able to buy high-quality and low-cost Mingchang equipment when it is too late. Food processing factories outside the province also rushed to hear the news, and wanted to try Mingchang's equipment, even if it is not easy to use, it doesn't matter, it is a big deal, and it can still make money if it is not good.

The streets and alleys, stations, docks, workshops and offices are full of talk about Mingchang equipment. As if whoever doesn't talk about Mingchang equipment is a backward element. Even many media outlets have followed suit and joined the discussion, why?

A residential activity square in a community

"Old Wangtou, didn't you work in a bread factory when you were young?

"Alas! How can our factory have such good luck? At that time, Mingchang equipment had not yet come out, now think about it, why did our factory close down? It is not that the equipment is backward and troublesome? If our factory has Mingchang equipment, maybe it will develop and grow. It's really bad luck, the efficiency of the factory is not good in the last few years of my work, the factory director forced a group of us to do the internal retreat, now it's good, my pension is a lot less than others!"

"It's a pity, if your factory insists on a few more years, maybe it will catch up with Mingchang equipment, and your life may be rewritten." ”

"Who says it's not? I was the workshop director at the time, and I can be promoted to deputy factory director after a year and a half!

On a certain bus

"Eh, Aunt Wang, are you going to buy vegetables?"

"I'm going to pick up my grandson, isn't it because my son and daughter-in-law have to go to work? I have to help them watch the children. ”

"Why don't you stay at your son's house, and how inconvenient is it to run around like this?"

"No way, my son got married, and the old man and I bought a two-bedroom apartment for someone, and the second bedroom is still pitiful. I can't give up my old face and live in someone's house again!"

"That's not right? Aunt Wang, didn't you and your uncle both work in the meat factory when they were young? I heard that the welfare benefits are very good, how can you not afford to buy a bigger house?"

"Alas, don't mention it!"

"What's the matter, Aunt Wang, we're old neighbors, what can't you tell me?

？”

At that time, we were asked to raise funds to buy new equipment, but the director of the factory who killed us that day actually imported foreign assembly lines. The result was good, and there was a problem before I even earned the capital back, and I was finally contracted by a person, and your uncle and I were fired by our private boss. So far, the compensation has not been paid. Do you think our factory director has water in his brain? How good was it to buy the equipment of Mingchang Group in the first place?"

"It's also said that if you buy Mingchang's equipment, maybe there will be no problems in the meat factory. ”

In the live broadcast room of the A citizen livelihood channel, the host invited the president of the Municipal Food Chamber of Commerce to discuss the topic of food processing equipment.

"Ladies and gentlemen, good evening, it is now the live broadcast of the Let's Talk column of the Minsheng Channel. Today we are fortunate to invite President Qin Fazhong of the Food Chamber of Commerce of this city, and we will invite the guests in the studio to have a face-to-face exchange with President Qin to discuss the problem of which food processing equipment is stronger. The audience in front of the TV can also scan the QR code in the lower right corner of the screen on WeChat to enter the live broadcast room and participate in the discussion online. First of all, we ask President Qin to give a brief introduction to the food processing industry and equipment manufacturing industry in our city. ”

President Liu cleared his throat, looked at the beautiful show host intently, and said:

"We all know that our province is one of the largest food processing bases in the country, and our city A has the largest food processing industry cluster in the province. There are many well-known food processing enterprises in the agglomeration area, such as Sanhui Meat Industry, such as Bicheng Juice, and Rose House Cake, etc. Food processing can be said to be one of the pillar industries of our city, and its output value is second only to the equipment manufacturing industry, which we will focus on later. Now when it comes to the food processing industry alone, we not only have leading enterprises such as Sanhui, but also a large number of small and medium-sized food processing factories. According to the statistics department, more than 30% of the employed people in our city work in food factories. From here we can see that the food processing industry has not only brought GDO and tax revenue to our city, but also greatly increased our employment rate. In this regard alone, our policymakers should make this a top priority. With the continuous improvement of the income of the people in our city, the citizens' requirements for food quality are getting higher and higher. Nowadays, the citizens of our city have become accustomed to eating bread from the Rose House in the morning, eating Sanhui's luncheon meat at noon, and drinking the juice of Bicheng in the evening. In short, the thriving food processing industry has brought immeasurable positive impacts to the city's economic and social development and people's livelihood. ”

The host smiled and nodded while listening, and as soon as President Qin's voice fell, she asked with a smile:

"President Qin, as far as I know, our city was still a poor agricultural county a few decades ago, and it has seized the opportunity of reform and opening up to rapidly develop into a strong industrial city second only to the provincial capital. Can we understand that it is precisely because we have seized the opportunity to develop the food processing industry that our city can take off rapidly?"

President Qin thought for a moment, then cleared his throat again:

"What you said is right and wrong, the development of the food processing industry has greatly driven the economic development of our city. However, the city's economic boom is not just dependent on food processing. This brings us to our second topic, which is the equipment manufacturing industry. We all know that to measure the comprehensive strength of a city, it mainly depends on the city's industrial development, and the top priority of industry is the large-scale equipment manufacturing industry. Although food processing can also be classified as a manufacturing industry, it is a light industry in the final analysis. So where is our heavy industry? The Mingchang Industrial Park in the North Outer Ring Road is a typical example. I have inspected the Mingchang Industrial Park many times, and I can say that I am deeply touched. It is no exaggeration to say that Mingchang Industrial Park is well deserved

The largest food processing equipment production park in the province. Both in terms of scale and efficiency, it is the best in the industry. Mingchang Group started from a small oil mill and gradually developed into today's enterprise group, which is a typical epitome of the city's economic take-off. It is equipment manufacturing enterprises like Mingchang Group that provide a steady stream of power for the city's economic take-off. Therefore, it is equipment manufacturing that gives birth to food processing, and then food processing promotes economic take-off. ”

"In this way, the people of City A have to pay tribute to enterprises like Mingchang Group, after all, there would be no City A without them, President Qin, there is no problem for me to express it like this, right?"

"So to speak!"

"Next, we will enter the guest question session, please actively ask questions, and our President Qin will definitely answer all questions. ”

The First Cause of All Worlds

Guest No. 1 took the microphone handed by the host: "President Qin, I am an employee of Sanhui Meat Industry, and after listening to what you just said, I have a question. It has always been consumption that determines production, listening to your analysis just now, it seems that there is a food production industry before there is an equipment manufacturing industry, and this is not a production that determines consumption?"

Chairman Qin was confident: "This guest is a good question! The development of our city has indeed taken an unusual path. Twenty years ago, we didn't have a decent food processing plant here. However, Mr. Chen of Mingchang Group combined the advantages of our province as a large food province and population advantage, and predicted that there was great potential for the development of food production in our province. But food production needs equipment? Mr. Chen overrode public opinion and transformed the oil mill into a grain and oil equipment production plant. The equipment was built, and entrepreneurs with a keen sense of smell set up oil processing plants. Later, Mingchang produced other types of food processing equipment, and in this way, food processing factories in our city sprung up everywhere. This is the history of our city, which is both unusual and reasonable. ”

……

As soon as this program was broadcast, the fame of Mingchang Equipment was hyped up again. Although Mingchang has cut off agents from all over the province, orders from all over the province are still flying. The new employees of the sales department are overjoyed, and they don't have to go out to sweep the streets at all! It's a good time to catch up! Vice President Wu is really a marketing genius!

In stark contrast to the enthusiasm of the Mingchang sales department, the sales department of Bangshun Group is unusually deserted. The newly recruited sales elites looked confused, and their intestines were repentant. Alas, my head is Watt, isn't it? What is the use of jumping from such a good Mingchang Group to this foreigner's enterprise, no matter how high the commission is? I can't even sell a piece of equipment for a week, how much money can I make?

Nima, God give me another chance, I will never jump out of Mingchang, it's so uncomfortable! Foreigners really can't believe it!

Meng Zhang went to the sales department with a dark face, and immediately became angry: "A group of lazy pigs! Just doing sales? Can you sell products while sitting in the office? Why don't you go out to sweep the streets?"

The sales elites who had been holding back for a long time finally couldn't help it, and said directly with a big temper: "With equipment like yours, the gods can't sell it!"

"Yes, we are blind that we have come to you to suffer. ”

Meng Zhang was furious: "I don't want to do it, do you? Be careful that Mr. Song fires you!"

"Do you think grandpa is scared? grandpa has been bored here! I don't need you to dismiss, I resign now!"