Chapter 187: Seducing the Present with the Future
Tang Zhi nodded noncommittally, "That's true." ”
Internet practitioners across the country know that there is nothing to hide, and every giant enterprise needs to constantly look for new profit models.
"In order for social software to be profitable, the essence is to monetize traffic. There are many ways to monetize traffic, and your company's membership system has been paying off. However, your company has become a monopoly in China, whether it is a variety of drills, or QQ show, or member users, all belong to the marginal profit model. ”
Yao Yi continued to talk.
Tang Zhi remained silent, "Yes." ”
"Then, if your company wants to open up a new battlefield, you must change the B2C business, enter the field of B2B, how to maximize the use of hundreds of millions of QQ users across the country for realization, then you can't do without the word advertising, which is also the area in charge of Mr. Tang. ”
Tang Zhi was a little interested, this Yao Gongzi's point was in his hands, he dared to get an axe, it must have some real kung fu.
"I want to hear about it. ”
"I see that your company has started to place advertisements in the chat window of the non-VIP QQ individual user client, but the conversion rate must not be very impressive, and the customer service feedback should not be very good. ”
Yao Yi hit the nail on the head.
Tang Zhi flatly denied, "Don't joke, we have hundreds of millions of total users and tens of millions of online users, how can our advertising effect be bad!"
Yao Yi spread his hands, "I have a colleague in my company, he is a user of Shangjing, but the advertisement in front of him is a decoration company in Shenchuan. Can this conversion rate be good?"
The corners of Tang Zhi's mouth twitched slightly.
What Yao Yi said is the truth, at present, the group company has just begun to test the waters of this part of the business, and the public platform for user advertising has not yet been built, but the current main business is still from Shenchuan locally.
"Shang Jing's users will receive Shang Jing's advertisements. Users in the capital will receive advertisements in the capital. This is the concept that I mainly embodied in this proposal, which is to use the big data model of artificial intelligence to advertise users from region to region. When the computing power of artificial intelligence develops to a certain extent, it can even be delivered to users point-to-point. ”
"I'll give you an example, the most popular Chinese input method in China is Skinny Dog Pinyin. Take the skinny dog pinyin, synchronize and upload the keywords that the user has repeatedly entered in this pinyin software in real time. If he enters the keyboard repeatedly, then push the promotion page of the keyboard manufacturer with the advertisement to him point-to-point. Mr. Tang, what do you think of my suggestion?"
Yao Yi really doesn't have much innovation, this is all the advertising bombardment he personally experienced in his previous life.
Even more exaggerated, he mentioned running and fitness in a chat with his friend, and that night his friend's mobile phone pushed a treadmill advertisement, which scared his friend and felt that he was being monitored by his mobile phone.
Tang Zhi fell into deep thought.
Some of these points Yao Yi said he had thought of, but some of them were too far-reaching, and if you think about it carefully, they are the inevitable strategic layout of the group company.
For example, Teng Xun's stake in Skinny Dog Input Method was in 2013, and his becoming its largest shareholder occurred on September 20, 2016.
After a long time, Tang Zhi picked up Yao Yi's project again, and ten minutes later he put down the booklet.
"Mr. Yao, I basically agree with what you said, but with our current technical capabilities, no, with the current overall scientific and technological level of the Internet, I am afraid that it will not be possible. ”
Yao Yi nodded, "If you can't do it now, it doesn't mean that you won't be able to do it in a few years." Mr. Tang, you are in a high position, so you should naturally make great achievements in your company's major strategy. Besides, it is true that it cannot be so accurate in the short term, but it is not too difficult to identify the IP address and place advertisements according to user needs. ”
"If it needs to radiate the whole country, it will be put into the whole country. If only one area needs to be radiated, it will be released in the area. Advertisements in the same software position at the same time, Shangjing sells in Shangjing, and Shanghai sells in Shanghai, your company's advertising business, why can't it grow explosively?"
Tang Zhi nodded subconsciously, "That's true." ”
He is a professional, and of course he can understand Yao Yi's foresight.
Yao Yi's narration, as well as his subtle guidance, made him involuntarily echo and keep up with Yao Yi's train of thought.
The more he thought about it, the more surprised he became, he imagined the future development trend of big data, but it was only a simple prediction based on his own experience, but Yao Yi said it in an extremely firm tone and reflected it in words.
Yao Yi very clearly outlined a lot of situations that may or even will occur in the future, which really shocked him.
"So Mr. Yao, what is the basis for your judgment that computing power and artificial intelligence can be developed to this extent?"
Tang Zhi asked again.
Of course, Yao Yi will not be stupid enough to say that this is his own consciousness, "The data inference comes from my Guge Lab and some friends who work in overseas chip companies, and as for the conclusion, it comes from my understanding of the Internet economy." Because it was also my own business, and I didn't need any reputation, I only perfected this idea in my heart and didn't write a paper. But Mr. Tang, you should know if my interpretation is accurate. ”
At this moment, Tang Zhi was completely attracted by Yao Yi's remarks, and had forgotten about the meeting.
Seeing that the other party was already fascinated, Yao Yi decisively stopped and said with a smile: "That's it, Mr. Tang, you still have a meeting to start, so I won't bother." ”
After speaking, he was about to leave with Yu Weiwen.
"Wait. Tang Zhi hurriedly got up and greeted him, and said with a smile: "The meeting can be held at any time, cooperation can not be careless, I hope to hear more about Mr. Yao's high opinions, which is conducive to cooperation with your company." ”
Yao Yi smiled, "It's just an axe in the class, and Mr. Tang still wants to continue listening?"
"Haha, Mr. Yao laughed, if this is an axe, then no one dares to say that it is genuine. Tang Zhi complimented and pulled Yao Yi back to the sofa.
"Listening to Mr. Yao's remarks just now, it can be seen that I have a lot of research on big data flows, and I don't know what other insights I have?"
Tang Zhi asked again.
Yao Yi thought for a moment and pointed to Tang Zhi's desk.
Tang Zhi looked over suspiciously, his brows furrowed slightly, and he didn't understand what he meant.
Yao Yi smiled without saying a word, looking at him quietly.
Tang Zhi tilted his head slightly, "Computer?"
"Yes. Yao Yi smiled slightly, "The essence of the so-called big data is computing power. I won't talk about Moore's Law anymore, but it is obvious how many times the performance of our computers has increased since 01. Moore's Law will remain in place for at least another three to five years. Moreover, Moore's Law applies not only to computing power, but also to hardware storage capacity. With the support of the two cores of computing power and storage, I don't need to say much about how artificial intelligence will advance by leaps and bounds in the next few years. ”
In the future, the Internet will compare with one word: "fast!"
Tang Zhi nodded, agreeing with what he meant.
"It's interesting, it's really interesting, it's terrifying. In this way, Mr. Yao, you go back to the hotel to rest first. I will give you a clear answer to the business requirements you wrote at the end of the proposal tomorrow at the latest. There are so many things you say, I still need to digest them carefully. ”
At this moment, he was completely shocked, completely attracted by the future outlined by Yao Yi.
Yao Yi nodded, "Okay, then I'll wait for good news." ”
Yu Weiwen, who was dumbfounded on the sidelines, looked at Yao Yi with admiration.
What did the boss talk about, how could I understand every word, but when it was connected, it was like listening to a book from heaven?