I finally bought it, it wasn't easy, and I almost got the goods from the scalpers at a higher price. Li Qing looked at the new Apple 4 mobile phone in his hand and showed a look of satisfaction.

He is a fruit fan, and he has several Apple products at home, but he has never bought an Apple mobile phone, one is because there is no one in China, and the other is because Apple's first few mobile phones are not particularly prominent.

However, when the Apple 4 model was revealed, he found himself completely intrigued, and he was sure that this was the phone he wanted.

It's just that because China is not the first area of Apple's mobile phone, Li Qing has no choice but to find scalpers, even if the scalpers raise the price to more than 10,000 yuan, he still paid a deposit of 1,000 yuan, just to be able to get Apple's latest mobile phone as soon as possible.

What Li Qing didn't expect was that not long after he paid the deposit, Apple's official website in China came out, and it could be booked directly on the official website, the price was very conscientious, and the most important thing was that the delivery was very fast, only a week at most.

You can save five or six thousand a week, Li Qing naturally knows how to choose, after all, he is not a particularly local tyrant, it must be cost-effective to save so much money in a week.

Holding his mobile phone and playing for a while, Li Qing began to log in to his Apple ID, and then prepared to download some software, but after he opened Apple's app store, he found that there was a recommended software page, of which Meituan ranked first.

"Meituan, isn't this a software that has been very popular recently?"

Li Qing still knows a little about Meituan, and several of his colleagues are using it, and sometimes you can see advertisements on the subway road when you commute to and from work, not to mention the overwhelming advertisements on Kaixin.com.

But I know it, but Li Qing didn't download it, because he is lazy, and then a single dog, and there is no activity, and he doesn't dare to be interested in food or anything, and his only hobby is to like digital products.

In Li Qing's heart, Meituan's positioning is as a software for finding food and online booking, and he doesn't know too much about it.

But this time, because of the recommendation of the Apple Store, Li Qing clicked on the download, and soon, the Meituan software was successfully downloaded.

Open the software, a navigation bar appeared on the home page, and there were many products below, but before Li Qing clicked, several red envelope coupons popped up.

"New users log in for the first time and are rewarded with a 20 yuan no threshold coupon. ”

"Reward 200 or more 50 yuan coupon. ”

"New users register and log in, and a random cash red envelope lottery will be drawn. ”

These pop-up boxes appeared on the page, and Li Qing showed disdain on his face at first, because he felt that this was a deceptive and thresholdless consumption coupon by the merchant, wouldn't that mean that he would give twenty yuan for nothing.

This kind of activity he has also seen in reality merchants hold activities, the discount margin is greater than this, on the street to send coupons, buy any goods can be used, but the result of this store except for a few goods, most of the goods prices are inflated, the few pieces are a little higher than the coupons, although the merchant is a loss, but the key is that a few clerks with that kind of eyes staring at you, ordinary people do not have that cheekiness to buy this.

At least Li Qing felt that he didn't have such a face, so he sneered at some merchants engaging in activities, and hated what coupons they had.

Clicked an X to make these coupons disappear, Li Qing was about to exit the software, and found that in the following product display, there was a restaurant he was familiar with, which was a restaurant not far from his house.

"Shouldn't these software show those delicious restaurants on the top of the table? Aren't they restaurants with an average per capita consumption of hundreds of dollars?"

Li Qing looked puzzled, and when he clicked on this familiar one, he was even more surprised.

"The price is ......"

Clicking on this restaurant, he found that the price of the dishes in it was no different from what he usually eats in the store, and it was even slightly cheaper, a plate of fried meat with chili peppers, he went to the store to order it for 16 yuan, but it only cost 14 yuan to place an order here.

Although it was only two yuan cheaper, thinking of that coupon, Li Qing curiously clicked to place an order, and then popped up the page prompt.

"Do you choose to use the no-threshold coupon 20? The coupon can only be used once, do you want to confirm it?"

"Does it really work?"

Li Qing understood the meaning of this sentence, he ordered a chili fried meat for 16 yuan, and the coupon was worth 20 yuan, which was equivalent to a waste of 4 yuan, but he didn't care, anyway, it was free money.

After clicking confirm, the page shows that the order was successful, and then a string of numbers pops up.

"Show the code to the merchant at the store to pick up the product. ”

"It really worked!"

Li Qing still couldn't believe it, and now it was just meal time, and after thinking about it, he walked out of the room with his wallet and decided to try it.

A few minutes later, Li Qing arrived at the store and showed the verification code to the merchant, and after the store owner entered this string of numbers into the computer, he really gave him a plate of fried pork with chili for free.

After spending a few yuan and ordering a seaweed egg soup, Li Qing was playing with his mobile phone while eating, of course, the focus was on carefully understanding the Meituan software.

"Wouldn't it be true that you will get a cash red envelope when you sign up and log in?"

After Li Qing thought about it, he began to register an account, and after registering, a red envelope lottery button appeared, and after clicking it, a red envelope box popped up on the page.

"Congratulations on getting 16.5 yuan in cash, which can be used for consumption and can be withdrawn by binding micropayment. ”

"Micropayments?"

Li Qing also understands micropayment, because he is a user of Kaixin.com and Fanno.com, and users of Kaixin.com and Fanno.com can directly log in to micropayment and purchase services such as membership through micropayment.

However, Li Qing did not download micropayment, because he was used to Alipay, and Kaixin.com and Fanfu.com also support Alipay.

But this time, because of the good consumption experience brought by Meituan, Li Qing downloaded micropayment again, and then found that it was too simple to log in to micropayment, and he could log in with one click through the account of Kaixin.com, Fanfu.com, or Meituan.

After hesitating for a while, Li Qing finally chose to log in with a Meituan account, after all, this cash red envelope is on Meituan.

After logging in, Li Qing saw that in the balance column, there was a choice of whether to transfer the balance from the third-party cash red envelope.

After clicking Yes, 16.5 appeared on the balance, and after returning to the Meituan software, I found that the cash red envelope had disappeared.

Back to the micropayment software, Su Wang found that this software is similar to Alipay, which can also recharge phone bills and pay utility bills at the same time.

When Li Qing was browsing, a pop-up window popped up on the page: "Carry out real-name earnestness, bind bank cards and credit cards, you can receive a 10 yuan phone bill gift package, and you can also enjoy more gifts." ”

Li Qing: ......

Meituan, Micropayment, Halva Video, Kaixin.com, Fanfu.com......

Two hours later, when everything was done, Li Qing found that he had these five more software on his phone, and this hindsight made him feel a little surprised.

You must know that he is a person who hates random downloads, and there are not many software in his mobile phone, but he didn't expect to download five software in a row this time, especially at the beginning with a disdainful mentality.

Now Li Qing just wants to say one sentence: the truth.

……

"Third, according to the current statistics, more than 200,000 people have downloaded our Meituan Family Bucket Gift Package, including 20,000 Apple users, 120,000 Android users, and 7......0,000 Symbian users."

Meituan.com, Su Wang listened to the data Xu Hao brought, and his face also showed some bad taste, the whole family bucket gift package, this is a strategy he personally set, of course, the inspiration for this strategy is from the 360 gift package in his previous life.

Isn't that what 360 did in the previous life, download a 360 and pack it to give away a 360 gift package.

Of course, 360 is a hooligan act, which has ruined his reputation, but Su Wang chose to use money to attack, you download, download and I will send you money and discounts.

Of course, this money is paid by Meituan, Micropayment, Halva Technology, Fanfu and Kaixin.com, in general, the cost of a customer acquisition is as high as 50 yuan, but if you spread it evenly, it is 10 yuan for a family.

Among them, the happy network and the fan network are still the least, these two volumes are already here, there is no need to spend a lot of money to promote, and the gifts are also given by some members who directly change the data.

In contrast, the three companies controlled by Su Wang are smashed out of real money, of course, this account is cost-effective in Su Wang's opinion.

During the period of seizing the market, don't be afraid to throw money, and when you smash out of the market, you won't be afraid of running out of money.

"Our competitors, Dianping and word-of-mouth, these two are not idle, the promotion cost of Dianping is not less than what we spend, although word-of-mouth has not spent a lot of effort on promotion, but it is said that it has reached a strategic agreement with Ali, Ali will open its traffic entrance. ”

Xu Hao also told the situation of the competitors, and after Su Wang listened, he leaned back in his chair, folded his hands, and said after half a sound: "In the next four months, this battle must be decided." ”

"Four months, isn't it too short?"

Xu Hao was a little surprised, you must know that public reviews and word of mouth are not bad, and it is too difficult to kill the other party in four months.

"Four months is about the same, at least we have to establish an absolute advantage first, how is Eleme doing over there?"

Su Wang also knew that it would be difficult for Meituan to kill Dianping and word-of-mouth within four months, but there was no way, he had to do it, because in four months, his most important software would be launched.

Month.

Book Keju Reading Website: