In the 80s, there were five main channels for the sale of automobiles, namely, joint dealerships, sole proprietorships, special dealerships, general dealerships, and self-sales or direct sales by automobile manufacturers. Because the supply of automobiles was in short supply at that time, vehicle companies did not need to sell at all, and the cars could be sold, so most of the automobile factories were self-produced and self-sold, and SAIC Car Factory was a typical example.

However, if the Santana model is introduced into the country, the sales competition of the car will inevitably increase, and the automobile market will quickly shift from the seller's market to the buyer's market, and then adopt the mode of self-production and self-sales, and the vehicle enterprises will be very passive and difficult. This is also the main reason why Lee Ming-che wants to leave the sales right to the German Volkswagen, because once the car cannot be sold, it will be himself who loses!

Later, with the development of the automobile industry to the later stage, in the time before Zhou Jingming's rebirth, the automobile sales model has long been colorful, the most popular, mainly the automobile supermarket sales model, the automobile park sales model, the automobile trading market sales model and the franchise store business model.

The "4S store model" mentioned by Zhou Jingming and Li Mingzhe is the most common one in the franchise sales model, which is an automobile service model integrating the four functions of vehicle sales (sale), after-sales service (service), spare parts supply (spare part) and information feedback (survey).

In addition to the common 4S stores, there are actually 2S, 3S and 5S stores, but 4S stores are the most common, and they are also a car sales model that major automobile manufacturers are trying to promote.

"What did you just say, 4S?" Lee Ming-che heard of such a sales model for the first time, and he couldn't help but be a little confused.

"I'm sorry, Director Li, I didn't make it clear," Zhou Jingming smiled, he was indeed a little too excited just now, "What I said about 4S refers to the franchise sales model, which is authorized by us to dealers who are willing to invest, we sell the car to the dealer, and then the dealer sells the car to the customer." ”

"Can you elaborate on that, I still don't understand. Lee Ming-che frowned.

"If it's convenient, go to Director Li's room and talk about it, I'm afraid that talking here will disturb the rest of other colleagues. Zhou Jingming hesitated and said.

Lee Ming-che lives alone in a single room, and it is convenient to go to him, and this matter. I can't finish it for a while.

"Good. Li Mingzhe didn't hesitate and nodded immediately.

After entering the room, Zhou Jingming did not procrastinate, and immediately told Li Mingzhe what he knew about the 4S store sales model, and the more he listened, the more Li Mingzhe felt that this sales model was very novel, and if he encountered something he didn't understand, he would ask questions in time, and Zhou Jingming would also explain further.

"That is to say, if we adopt the sales model of car franchising, most of the risk of sales will be transferred to the dealer, and the salesperson does not need us to provide, we only need to be responsible for building after-sales service with the dealer, providing the necessary technical support, so that we can not only firmly hold the sales right in their own hands, but also for the later to improve the competition, is very helpful. Zhou Jingming said with a smile.

The characteristic of the 4S store is that the brand franchise is only allowed to sell a specific brand of car, and it is not allowed to sell across districts, but his point is that the staff in the store are specially trained, the service quality is very good, and it is easy to attract customers. Moreover, the 4S store is invested and established by dealers, and the risk that car manufacturers need to bear is very small, which can solve Lee Mingzhe's current worries.

"I seem to understand that although we are still only responsible for the production and assembly of automobiles, the sales right is still in our hands, because the establishment of 4S stores requires our car manufacturers to inspect and agree before they can be authorized. Lee Ming-che said as if he didn't understand.

This franchise sales model is a bit similar to the current special dealers in China, but the function is more perfect, including most of the aftermarket such as after-sales service, which can be said to make Li Mingzhe's eyes shine.

"That's right, about the concept of franchising, I will write a specific material later, explain the concept and business philosophy in detail, and I will prepare a copy for Director Li when the time comes. Zhou Jingming felt that there was a play, so he continued.

"Okay!" Li Mingzhe stood up excitedly, "Xiao Zhou, how did you come up with such a sales model, I remember that you didn't come from a mechanical background, how can you still understand this, you really surprise me more and more!"

What 4S shop, dealer, franchise and even after-sales service these concepts, Li Mingzhe is the first time to hear of it, he really can't figure out what kind of brain Zhou Jingming is, can actually think of such a sales model!

It is said that Shibei is three days, and he should be impressed, but it has only been a few hours, and Zhou Jingming has improved so much all of a sudden?

"This kind of franchise model, in fact, has been in Europe, but it has not yet spread, I also saw it from foreign newspapers before, I saw it by chance, and I did some research at that time, but I didn't think about it for a while, and when I was breathing outside, I suddenly remembered this, so I reported it to Director Li. ”

The first 4S store in China, until the establishment of the dish in 1998, was still developed with the joint venture project of Guangqi Honda, which was a foreign product, and Zhou Jingming at best borrowed the advanced concept of the future, which was not his original.

"I see. Lee Ming-che suddenly said, "But if you can pay attention to these things, it shows that you have been paying attention to my country's automobile industry, which is still worthy of praise." ”

"What does Director Li mean that tomorrow's negotiations will move forward in the direction of franchising?"

Li Mingzhe's face was embarrassed, and his tone became uncertain, "I can't make any guarantee to you, the right to retain the sales right on the German side is a joint decision between the Economic Commission and the Ministry of Mechanics, and the leaders above also nodded and agreed, I must report to the higher authorities for this sales model you mentioned, and wait for the approval of the higher authorities before further negotiations." ”

Lee Ming-che is just a bureau-level cadre, and the mulberry car introduction project is a state-level joint venture project.

"Then after the approval from above, won't it be too late?" Zhou Jingming said worriedly.

"You don't have to worry about this. Li Mingzhe smiled, "The negotiation of the sales right has already begun, it has been discussed twice before, and the German side is not stupid, they also know that once the sales right is put in their own hands, all the risks will come to their side, this time, I am just replacing Minister Rao, to try their tone, there will be no substantial progress." ”

Zhou Jingming thought for a moment, and then suddenly his heart moved. "Director Li, in this case, if the above approves the franchise sales model, then when we negotiate with the public, can we make good use of this plan, for example, put forward some reasonable compensation requirements?"