Chapter 25: Your request is quite chic
"We just summed it up. Deng Xinhua wrote a very low number on the paper, "We can control our production costs to this number, we mean, small profits but quick turnover, first stabilize the market, the selling price is on the basis of this price, increase by 10 percent, what do you think?"
Fang Yi looked at it, and almost didn't have a mouthful of old blood spurted out, do you set this price? Do ordinary skin care stores dare to ask for our goods? Don't they all think that ours is a fake and inferior product? Are you going to take the men's skin care liquid to the two-yuan supermarket to sell?
"Take 10,000 steps back, even if some skin care stores ask for goods and support us to lower the price, then put our own company's products there, and compare them with the prices of other companies' products, well, other people's products sell for hundreds of yuan, ours sell for a few yuan, do you think consumers will buy our goods?" Fang Yi objected.
"Why don't you want it?" Mr. Lei shook his head, a little displeased: "Don't take consumers for fools, now there is only one technology for making men's skin care lotions, and our prices are so much lower than others for the same quality, do you think consumers will not use us?"
"But consumers don't know that the quality of our products is almost the same. Fang Yi insisted on his opinion, "This is a skin care product, it is to be used for yourself, a few yuan of things, do you dare to use it on yourself casually?
Mr. Lei straightened his body, "Won't there be something wrong with the more expensive things?"
Fang Yi's face changed, "Is there a problem with our product?"
"Of course, the problem is no, otherwise we would not have been able to get a production license, let alone pass the examination, and besides, our products are made from herbs. Deng Xinhua said slowly.
Fang Yi breathed a sigh of relief, "That's fine, our products are fine, so why do we have to set a price for fake and shoddy products? Sometimes the lower the price in the market, the better, such as cosmetics, health care products, skin care products, three cents to buy quality, seven cents to buy peace of mind, you don't give consumers the opportunity to buy peace of mind, consumers will not buy our quality." Fang Yi remembers that in another world, the cost of making a lipstick is actually very low, but when it is circulated in the market, if you don't sell it expensive, no one will dare to buy it.
Mr. Lei's face sank, why did this person always work against himself? In the end, am I the boss or is he the boss? I just entered the society, relying on luck to kill the blind cat and killing the mouse, and then I went crazy? Look at him, "Do you understand the market?" Consumers are greedy for cheap, who will spend this unjust money to buy peace of mind? If you don't understand, just stay quiet. Mr. Lei's tone was already very impatient.
Fang Yi was also annoyed, and he didn't care if the other side was the boss or not, "Are you bragging to me? If you really want to do it, why didn't you open the market before? Now that I have opened the market, you have made money, and you are pointing fingers at me when you turn around?"
Mr. Lei was stunned for a moment, he was pushed by the employee, and after he reacted, he immediately became angry and slapped the coffee table hard, "Fang Yi, I think you don't want to do it anymore." ”
Fang Yi sneered, "Believe it or not, you copied me now, and a bigger health care product company will invite me to work tomorrow." ”
"Alright, don't make any noise. It was Mr. Li who spoke, Mr. Li looked at Mr. Lei, "Fang Yi is a meritorious man in the development of the company, we called him to listen to his opinions, Lao Lei, you have nothing to do and want to copy people?" After speaking, Mr. Li looked at Fang Yi again, "Your kid has a big temper, Lao Lei has this character, don't go to the bottom of your heart, the company is now thriving, and it is not time to eat a casual meal, what other company to go to?"
Mr. Liu also smiled and said: "What Lao Li said is that you both take a step back, now is a meeting, and the meeting is to speak freely, Fang Yi, you talk about your thoughts first, and then we will discuss with each other and summarize the best plan!"
Lao Lei was angry, now was really not the time to expel Fang Yi, but as soon as he saw the other party, he was annoyed, so he simply twisted his head to the side with his arms in his arms, and he couldn't see it clean.
Although Fang Yi was also angry, he was not really anxious, seeing that the two bosses were playing a round, after taking a sip of tea from the teacup in front of him, he also went down the steps, " I mean the price remains the same, and even after comparing with other companies' products, the price of our products will be raised by 10 to 20 percent, but our packaging also has to be changed, in the case of consistent quality, the brand has just started, we compare the packaging, don't worry about the packaging to spend money, the more exquisite the better, I have done market research before, and found a fact, that is, the market for men's skin care products, in fact, is still far from being opened, the consumption concept of consumers, in fact, has not been changed at all, men still generally believe that men should not use skin care liquid, so, for a long time in the futureUntil men turn their minds around, it's important to position our products as gifts. ”
Deng Xinhua obviously didn't believe Fang Yi's words, "We have sold so many products these days, how can they be all gifts?"
Fang Yi didn't think it was at all, shook his head, and Fang Yi asked, "Compared to women's skin care lotions, how much do we men's skin care lotions sell?" Men in my country are not less than women, I have been to a skin care store before, take their store as an example, the sales of men's skin care products, less than 10% of women's skin care products, but we have to know that there are many big brands of women's skin care products, all of which are brand stores, those are sales giants, taken together, that is to say, the sales of our men's skin care products are less than one percent of the sales of women's skin care products, Mr. Deng, do you still think our sales are more? You know, we almost only have one men's skincare product on the market today. ”
Listening to the data given by Fang Yi, Deng Xinhua was silent, he suddenly found that he still underestimated the young man in front of him, just with this strategic vision of looking at the market, he could indeed gain a foothold in any company he jumped to.
After half a ring, Deng Xinhua said: "I believe in you once, this product is in the market opened in your hands, you want the market of this product more than us, and I will always hand it over to you to deal with in the future, if there is anything that needs the company's support, you just ask." ”
Hearing this, Fang Yi finally smiled, "I want advertising investment and new packaging." ”
"Okay. Mr. Deng said without thinking about it: "You don't need to say advertising investment, we have already invested again, but we have to readjust it according to the market positioning you gave, and as for the packaging, we will replace it as soon as possible." ”
"yes, okay. ”
"Anything else to say?"
"Not for now. ”
"Then I have a request. ”
"Mr. Deng, you said. ”
"You have to make sure that after three months, our products will be in the top 10 of all men's skincare categories in the country. ”
"Hey, it's your requirement to go from dominating the entire market to falling to the tenth in sales in three months?"