Looking at the bookstore owner's choice with the advantage of foresight, I have to say that she is very smart.

In recent years, brick-and-mortar bookstores have been very difficult to mix, and they are becoming more and more difficult to mix.

In 04, after Taobao Wangwang combined instant chat tools with online shopping, Taobao's turnover soared to the sky, and more and more booksellers started a price war on the online shopping platform;07 years, the first generation of Kindle was released, and the sales of paper books at home and abroad declined significantly;In 09 years, the first batch of Android machines entered the domestic market, providing a large number of young customers with a cheaper and more convenient way to read on the mobile terminal......

To make matters worse, nascent competitors are just one of the reasons for the decline of physical books.

With the increasing popularity of television, computers and smartphones, the public has more entertainment methods, and the channels for obtaining information are no longer limited to books.

Another important reason is that most city dwellers are living at a faster pace and spending less time reading. In order to break through this obstacle and cater to readers' habit of fragmented reading, foreign booksellers have launched a variety of easy-to-carry "booklets", which can be bought when you get on the plane and read just when you get off the plane.

This kind of product innovation is the right idea, but the results are not satisfactory.

Talking about the disappearance of reading habits, Yao Yi remembered a joke that had been in place for many years.

For a while, the comparison between the two domestic subway photos and foreign subway photos caused heated discussions among netizens, in the photos, the passengers of the domestic subway are looking down at their mobile phones, while the passengers of the foreign subway are mostly holding newspapers and books.

But what is the truth?

The fact is that most foreigners read books in the subway, mainly because of the lack of foreign infrastructure capacity, fewer communication base stations, and the subway was built earlier, the security and signal are extremely poor, looking at the mobile phone in the subway, not only has no signal for a long time, but also has the risk of being robbed at any time.

As a member of the study abroad in the lighthouse country, Yao Yi once saw such a scene: when the subway passed the bridge connecting Manhattan and Brooklyn, all the passengers invariably took out their mobile phones, racing against time to call back, send messages, and swipe Facebook!

Later, the domestic communication base station entered the European and American markets, so that the foreigner's subway was connected to the Internet, so netizens found that foreigners also like to play with mobile phones!

From this joke, not only can we see the ignorance of some Muyang dogs, but also see that the decline of physical bookstores is a foregone conclusion.

Just like the canning factory in the 90s of the last century, facing the abandonment of customers and the dumping of strong foreign competitors at the same time, if you want to continue to survive, you must learn to innovate and transform.

For example, Sisyphean Bookstore, which was founded in GZ Zunyi in 93, decisively abandoned those customers who were keen on price comparison and discounts, focused on brand building, and resolutely took over the formation of a chain during the low ebb period when a large number of peers closed down.

The decoration of Baixiang Book House is full of fashion, obviously recently renovated, and the owner of the manual store may have this awareness of making the environment, the atmosphere, and the atmosphere.

From her sincerity in inviting Mi Meng to enter the store to cooperate, it can be seen that she attaches great importance to drainage. Liu Jue and Mi Meng, one is mature and beautiful, the other is pure and lovely, and their partnership can at least increase the passenger flow of Baixiang Bookstore by more than ten percent.

Customer traffic may not be able to convert into book sales, but it can be converted into word-of-mouth, and with the brand effect, maybe a poster board in front of the bookstore will make more advertising profits than selling books.

If the owner of Baixiang Bookstore really has this kind of vision, he might as well borrow Mi Meng's small mouth to give her some tips, just so that Mi Meng can take her hitchhiker to become bigger, and she can also make a good fate, although the level of Baixiang Bookstore is still far from Yao Yi's circle, but there will be no harm in having multiple friends and multiple roads.

No matter how bad it is, after the publication of the word textbook, at least I can borrow Baixiang Book House to hold a book signing.

Wouldn't it be beautiful to combine the fine bookmarks of the two beauties to set a combination of punches.

The fly in the ointment is that Liu Jue moving in with him may cause some distress to Yao Yi, but fortunately, the rental house has three bedrooms, one living room, one kitchen and two bathrooms, and one more guest will hardly have an additional impact, the only thing to worry about is that Mi Meng may pull Liu Jue to watch Kung Fu Panda every night.

However, Liu Jue is reasonable, Mi Meng takes into account the feelings of others, and the two of them should not disturb Yao Yi's normal schedule.

Moreover, Mi Meng is innocent and simple, and Yao Yi can't always follow her to make ideas for her, with Liu Jue partnering with her, it can not only greatly reduce her chance of being deceived, but also increase the sales of bookmarks.

If the sales volume goes up, Yao Yi's dividends will naturally be raised, which is good news for Yao Yi, who has searched his pockets for a total of no more than 500 yuan.

Thinking of this, Yao Yi nodded at Liu Jue: "Sister Liu, welcome, welcome! However, homemade bookmarks are also fresh for a while, unless they are made into a brand, combined with online sales to expand the customer base, it is not a long-term solution, besides, according to the agreement, 30% of the bookmark profit belongs to me, and the remaining 70% is shared between you and Mi Meng, I'm afraid it will ......."

Liu Jue smiled bitterly: "Well, I also think about it, so I want to try it first and see the situation." ”

"In fact, you can't see anything in a few days, just like those Internet songs, which may become popular all over the Internet in a few days, or they may disappear overnight. Therefore, if you really have the idea of moving over and partnering with Mi Meng, it is better to add insurance. Yao Yi blinked and thought carefully.

"Insurance?" Liu Jue looked at Yao Yi and then at Fan Li, if her income was guaranteed, of course she was willing to move in as soon as possible to live with her lover.

Yao Yi nodded: "Well, I'll come up with another idea, this time I only need half of the dividend, five percent." ”

"Too little!" Mi Meng interjected.

"Quite a few, enough. Yao Yi waved his hand, "Sister Liu, you and Mi Meng go to talk to the bookstore owner, try to persuade her to separate an independent paid reading space in the bookstore, put a small desk, lamp and sofa, in short, to create a sense of superiority for the people sitting in it and reading." However, the payment method is not to apply for a membership card or buy books, but to buy milk tea, coffee or other drinks in the bookstore, bookmarks and drinks can be sold together, and the profit from selling drinks is that the boss takes the big head and you take the small head. ”

After speaking, Yao Yi suddenly remembered the old stalk that belonged to this era, and said with a smile: "Sister Liu, do you know the milk tea sister? I think you can be a milk tea sister." ”

(PS: In July 09, the photo of the milk tea sister was uploaded to the Internet, but it didn't become popular until the end of the year, and the title of milk tea MM appeared on December 30, so Yao Yi didn't remember it clearly, and the stalk failed.) ）