What Fang Yi is telling is a true story.

Of course, this story takes place in Fang Yi's original world, and it is a classic case of a boss earning the first pot of gold in his life.

The whole story is roughly divided into three steps.

The first step is the accumulation of fans in the early stage

At the beginning, the boss had been setting up a stall to sell some small things, and he might earn thousands of yuan a month, but he felt that he went out early and returned late, and he was chased around by the city management. So he's also thinking about some ideas.

The boss chose to open an online store.

And the regular opening of an online store is no longer profitable at the moment, it costs money to buy traffic, it costs money to brush rankings, and there is a price war.

The boss also understands these truths. So he wanted to play something different.

In the early stage, he sold stockings at 30 yuan a pair of free shipping, sold them in Taobao, and pushed them in some small programs. At the same time, through the circle of friends to release Tao password and short links for sale, he put a small card in the parcel of the express: "Thank you for buying our stockings, but also because of your trust to make us better and better, recently our store is doing activities to give back to fans, you can scan the QR code below." Add the owner's WeChat, and we will give you another pair of stockings of the same price for free. Think about it, through this method, will others add his WeChat? The answer is yes. 90% of people have added his WeChat, and everyone is interested in free of charge, and it is through this that he has accumulated the first batch of original fans.

The second step is to activate fans and fission development.

There are fans, so how do you take advantage of them?

The boss came up with an idea to build a WeChat group and achieve fission marketing through the group.

The name of the group is "free stockings" to drag the fans who have added him into the group, and then a person will automatically send it when he comes in: "Thank you for your support, our store is now launching a free stockings activity, from now on, as long as you have purchased the stockings in our store, you can apply for free stockings activities on a regular basis, in order to avoid waste, you can reapply for it every 15 days." You can claim free of charge if you meet the following criteria:

(1) The person has made a purchase at our store.

(2) An application is limited to one pair, and no transfer or resale is allowed, once found. Permanent suspension of claims.

(3) Stockings are free, no free shipping, and the courier fee is 10 yuan. (The original price of stockings is 30).

(4) Each user needs to apply for it every 15 days to eliminate waste. ”

And the boss also did a little, he told everyone in the group that everyone can tell all their friends the news, as long as they join the group, they can participate in the activity and apply for free mail for life.

Many old users who have already purchased will think. The original price is 30, now it's free, just pay a postage, how to calculate it is also quite cost-effective! This is a long-term free stocking!

It is conceivable that the fission speed is very fast, and you can never underestimate the combat effectiveness of women.

Hearing this, does anyone think that the boss is a fool?

Then give you an account, give you an account:

On the portal, the purchase price of a pair of stockings is about 5 yuan.

But if you take a lot of goods, you can buy them directly from the manufacturer.

Purchasing from the manufacturer, the cost of a pair of stockings will definitely not exceed three yuan.

As for the express delivery thing, people who have opened an online store know how much the logistics with the express point has a long-term cooperation, and this number offends people, and if you don't know, you can check it on the Internet.

And the boss sells a pair of stockings at a price of 30 yuan, although a customer only sells a pair, the back is sent, but not free shipping 8 yuan, but also earned, and definitely more than a treasure on the so-called nine yuan nine free shipping goods, after all, those nine nine nine free shipping things, most of them cost more than two yuan a piece.

The main thing is that it's just a visible benefit, a benefit that can actually make money every day. There is still something that cannot be seen.

Relying on that huge fan base, the boss can do a lot of things in the future.

The third step is to use the official account to convert traffic.

There are people in the group, what can they do?

How to convert the customers in the group and precipitate?

The boss spent more than 10,000 yuan to get an official account, and then introduced the members of the group to the official account through various ways.

At the same time, in order to let more people know about this activity, I made a fission activity, in fact, it is a poster, "free collar stockings" The content is also very simple, that is, to write the activity, focusing on the free collar stockings, and then add some incendiary text "Free collar stockings, and it has been free, I have received 6 pairs, come and get it together"

Then guide fans to retweet, and you can increase group members.

Don't underestimate the role of group members.

A few group members alone may not be useful, but when several groups add people to the upper limit, and introduce people to the official account, with the development of time, even if only one-tenth of the person who eventually leads into the official account, eventually his official account will become its own traffic, and there will be more and more fans.

At this time, add some other products, or simply make a mall directly in the official account.

Moreover, the difference between WeChat's mall and a treasure is that WeChat has no platform fee and does not need to pay costs.

The most important thing is that if you have more fans, you can also receive some advertisements, help others push some products, and collect advertising fees yourself.

Now you know how profitable this little way is?

No!

Now I can't even count how much money the boss makes.

The wealth of those who will make money is increasing every minute and every second.

A lot of humble projects, but they are good ideas to make a fortune.

After the story was finished, Fang Yi looked at Yang Shuying with a smile, "How is it, is the story good?"

Yang Shuying understood the story, her eyes lit up green, and her head nodded like a chicken pecking rice, "It's good, it's so good, Fang Yi, is there a similar story?" I still want to hear it, I love to hear your story the most." ”

Every time he takes out one of these classic commercial success stories, even if he can't use it, he will be distressed to death, taking out one is already cutting his flesh, and he expects him to take out a few more, so don't you want his life? Fang Yi rolled his eyes, "You think beautifully." "It's not that Fang Yi is really stingy, the market is actually a kind of thinking, if there is market thinking, understand this story, it is enough to fight in the market, if the other party really has no market thinking, then with this method, within a few years, it is enough for Yang Shuying to worry about food and clothing, Fang Yi can't really mention everything to the other party after all, and then Yang Shuying just do it unchanged, she is not a puppet.

"Cut, stingy. Yang Shuying saw that Fang Yi really refused to say any more, "What are you talking about? Are you embarrassed to say that it's a story? I want to sleep when I hear it." Saying that, Yang Shuying deliberately covered her mouth and yawned.

Fang Yi rolled his eyes, "Yes, I originally wanted to tell you another story, but now I'll put away my donkey liver and lungs!"