"Advertising, as the name suggests, is to advertise, that is, to inform the general public about something......"

Mi Meng looked at Yao Yi and slowly began to recite the first lesson that Yao Yi taught her a few months ago, and the appearance of wanting to speak and stopping was very awkward.

Yao Yi endured it for a few minutes, and finally said helplessly: "What do you want to say?"

Mi Meng immediately danced with her eyebrows: "Boss, since your photos have been made public, I think we can take the opportunity to advertise a wave, use your identity as the fifth diamond king as a gimmick, and give all the unmarried young women in the country a chance, boss, your appearance conditions are on par with Han Heng, no, it will definitely be more popular than Han Heng, and when the time comes, we will really be popular all over the country if we want a home network...... Ouch!"

Mi Meng touched her forehead, looked at Yao Yi pitifully, and said aggrievedly: "Did I say something wrong?"

"That's right, I just wanted to give you a kick. ”

Yao Yi withdrew his hand with a smile and said: "Hyping up public opinion is something that the entertainment industry does, and we should not provoke it easily before we have a foundation, otherwise it will be easy to self-defeat." ”

Mi Meng's proposal to take the route of Internet celebrity hype, Boss Xiao Wang has done it in later generations, although it seems to have achieved good results, but it has further limited its own development.

Compared with ordinary people, Boss Xiao Wang is indeed a successful person.

But if he chooses another path, like Yao Yi, he will strategize behind the scenes to promote the enterprise.

Who can be sure if Boss Xiao Wang will do better?

Billions are astronomical for ordinary people, but for Yao Yi or Xiao Wang's boss, it is actually not a subversive achievement.

Xiao Wang chose to walk to the front of the stage, which seemed to be beautiful, but in fact, it put shackles on himself, one involved his energy, and let him overexpose it and easily lose the opportunity.

After all, there are too many times when Internet celebrities are driven by public opinion.

A high level of visibility is a good thing for the development of the company itself, but the person at the helm of the company does not necessarily need to be overexposed.

In the early stage of entrepreneurship, the popularity of the person at the helm of the enterprise can play a role in promoting the development of the enterprise, but when the scale of the enterprise has developed to a certain extent, it must find a way to transform.

Purely relying on personal fame, it can't support tens of billions of leading enterprises.

He said in a deep voice: "What did I say? Eat one bite at a time, the road must be taken step by step, now we have Shangjing at the right time and place, the top priority is to drive the house search network out of Shangjing, this is the best opportunity to monopolize the market to expand business, no matter what, we can't miss it." Instead of supervising the production of billboards, you're trying to do all this nonsense. ”

Mi Meng stuck out her tongue in fright, and hurriedly said that she would design the billboard immediately, and then ran out of his office with a puff of smoke.

Yao Yi saw her disappear, and the corners of her mouth flashed a triumphant smile.

Don't you know the little ninety-nine in your heart?

You want to get revenge on me for letting you shoot a commercial.

Hum!

Dream!

Then he picked up a report that Liu Jue had just given, and only looked through two of them and smiled.

On the third day of Teng Xun's separation from the relationship with Zhaofang.com, the influence of Zhaofang.com across the country has dropped significantly, especially in Shangjing City.

Under Yao Yi's step-by-step pressing, the market share of the housing search network has plummeted from 46% at the beginning to an astonishing 13%.

As Yaojia.com continues to build momentum and remake its advertising, its market share has risen from 36 percent when the website was shut down to 58 percent, and the rise is far from over.

"Only the last blow is enough to completely crush the Shangjing branch......"

The more things went smoothly, the calmer Yao Yi's mentality became, and without Mo Yuanquan in charge, the best way to deal with the house search network was to boil the frog in warm water.

If the action is too big and the knife is too sharp, it will easily cause Zhu Shangsheng's desperate fight.

The best way to moderately relax the oppressive force, give the other side enough time to consider the consequences, and reduce unnecessary attrition and sacrifice is the best way to surrender without a fight.

How to control the rhythm of the offense and play with the psychology of the other party is a necessary quality for a successful businessman.

……

In the general manager's office of Rongguang Building, Deng Xinhua and Zhu Shangsheng sat opposite each other, and their faces were not good.

Since Deng Xinhua came to Shangjing three days ago, except for participating in the press conference of Majestic Culture, he has not been in the company.

Zhu Shangsheng is even more miserable, not to mention the employees who need to deal with the resignation one after another every day, and has been forced by Chen Meiqi to compensate for the liquidated damages of the advertising contract.

A few days ago, he wanted to ask Secretary Yang to support him, but the reply he got was that Secretary Yang was reporting to a meeting in Tianjing, and he was not in Shangjing these days.

Obviously, he didn't want to have anything to do with Zhu Shangsheng, so he borrowed an excuse to put aside the house search network.

Thinking of Chen Meiqi's ultimatum, Zhu Shangsheng had to respond, he gritted his teeth and said: "Deng Dong, I took stock of the assets of Shangjing Branch today, in addition to the book liquidity of more than 500,000 yuan, the only thing worth is the contract of Rongguang Building, as well as the hardware of the data center, I want to mortgage these and use the funds in exchange to pay the liquidated damages of Chen Meiqi and other thirteen advertising companies." ”

Deng Xinhua looked at Zhu Shangsheng's rapidly aging face in the past few days, shook his head and said, "Mr. Zhu, it's not that I don't support you, but it's useless for me to express my stance on this matter." ”

After a pause, he continued: "Now that the Tianjing Headquarters has begun to shrink its finances in accordance with President Mo's instructions, these assets you have calculated are also within their budget, and without the order of the headquarters, you have no way to transfer the payment." ”

Zhu Shangsheng was stunned for a moment, frowned, and said: "Then what if Chen Meiqi files a lawsuit with the court? At that time, the frozen funds on the side of the Shangjing branch are not enough to repay, and there is no assistance from the head office, so the Shangjing branch can only declare bankruptcy on the spot. Then, the other party's lawyer's letter will be sent directly to our Tianjing headquarters, and it will even affect the listing of the head office......"

Deng Xinhua glanced at him with a little regret and did not express his position.

Zhu Shangsheng reacted instantly, and said with a shocked face: "You want to sacrifice me, let me stay in Shangjing as a defendant?"

Deng Xinhua said regretfully: "This matter is a resolution of the board of directors, and you also know that since Mr. Mo was taken over by the Commission for Discipline Inspection, there has been no news for several days. At present, it seems that the other party's accusation against Mr. Mo is really true. Mr. Mo was convicted this time, and he only looked at the severity of the sentence. ”

"Then, we can't afford to rely on the compensation claims of advertising companies, and we will definitely lose the lawsuit if we really go to court. The situation is so critical that the board cannot sit idly by......"

"The knife that Teng Xun stabbed three days ago was too sharp, although we don't know why Teng Xun did it, but the consequences have already been revealed. ”

"It's really embattled, in just a few days, our national market share has decreased by two percent, and it is decreasing at a higher rate. ”

"You also know that the capital behind us will not accept such an outcome. ”

"They chose what they thought was the safest way to withdraw from Shangjing as soon as possible, implement bankruptcy liquidation, and no longer entangle with Yao Yi. ”

"We will even send some benefits to Yao Yi to soothe the other party's emotions, involve his energy, and let him digest the Shangjing market with peace of mind. And we can free up our hands to stabilize the national market. ”

"For the failure of this investment, the board of directors naturally needs to give an explanation to all customers, and you, as the leader of Shangjing Branch, have an unshirkable responsibility. ”

"Is there anything else you don't understand? The bankruptcy and liquidation of the branch office is already the best result for us. With Yao Yi's thoughts, he wants to take over the Shangjing branch completely, and even ask us for more branches. We can't let him get his way. ”

Zhu Shangsheng was silent for a moment, thinking that Deng Dong said it easily.

But as a professional manager, he went bankrupt within a few days of taking over a branch, which is a stain on his career that cannot be erased.

Even if you can't stay in the house search network, even if you find another way out in the future, you will be damaged because of this matter.

I've paid out of my own pocket for this company, and you're doing this to me?

What's more, to stay here and wait for the lawsuit of the advertising companies, it is still a lawsuit that is almost destined to be lost!

He gritted his teeth and said, "Then what if I don't want to?"

Deng Xinhua said slowly: "You must know that the first person to make this suggestion was Yang Dong, who is your own person." ”

Zhu Shangsheng's face turned blue instantly, "He actually did this, I really didn't expect it." ”

Yang Dong is going to kill his relatives in righteousness, but he hates that he didn't even breathe in advance.

Deng Xinhua shook his head and said: "If he doesn't do this, the unlucky person is himself." If you think about it, there must always be a person in Shangjing Branch, either him or you. It's better to sacrifice you than to sacrifice him, okay?"

"Besides, your sacrifice is not worthless, and we will hire the best lawyer for you. This time, Vice President Zeng came here for this matter, and I believe it will be of great help to you. ”

"We are confident, as long as you carry everything down. When Mr. Mo comes out of the hands of the Commission for Discipline Inspection, we will return to you what you lost. ”

Zhu Shangsheng sneered and did not answer.

He understands the nature of such contractual disputes, and the process is often complicated and lengthy as long as you argue for the evidence in your favour.

Even if convicted of a crime, the consequences of an economic case are mostly fines and compensation, and the disaster of imprisonment is not serious.

The probability of being locked up is not very high.

But even if it is not serious, it is still unacceptable to a successful person like Zhu Shangsheng who has an identity and wants face.

He kept shouting in his heart, why me, why not someone else?

Even if he was unwilling in his heart, he didn't have a direct seizure.

He knew that the current situation was stronger than people, and gritted his teeth and said: "There are more than 100 newly signed interns left in the company, how to deal with the contracts of these people?"

Deng Xinhua cocked Erlang's legs and said lightly: "This is also where you are criticized, since they are all interns who have just signed a contract, you can just fire them directly, why do you have to compensate for liquidated damages?"

Zhu Shangsheng was stunned for a moment, and explained: "At that time, I thought that Yao Yi instigated them to resign, and they threatened us to call the police, I was afraid of causing misunderstanding of public opinion, so I would ...... according to the contract."

As he spoke, he suddenly chuckled in his heart, and the focus of the matter slowly appeared in front of him.

Since Mo Yuanquan had already been arrested at that time, how could the Shangjing City Government give you a good face? How could the media in Shangjing City let you go?

It's better to break the jar and break it.

Deng Xinhua shook his head and said: "There is nothing wrong with your handling of this matter, if Mr. Mo can come out in the next two days, knowing that you will take into account the overall situation in accordance with the contract, it would have been a good crisis handling." But the crux of the matter now is that Mr. Mo has not come out, and the money you spent is not only unreasonable, but also sends the wrong signal to other interns. ”

"If you make a fuss and get paid, who will work hard, and who will respect the company?"

Zhu Shangsheng only felt bitter in his mouth, and he smiled bitterly: "I understand what you mean." The company will not compensate for this liquidated damages now, and I hope that I will come forward to dismiss these people, and I will do everything in the future, and I will bear the consequences, right?"

"Anyway, I'm already an outcast, and if I can use waste, I can use it, so I can use it......"

Deng Xinhua said lightly: "The shopping mall is originally a winner-takes-all game, and many people have struggled all their lives, and it is common for them to collapse because of a small wrong step. Compared to these people, you still have a chance to make a comeback, and you have left a glimmer of life. ”

"Taking advantage of the fact that the conditions of the board of directors are not bad, I advise you to accept it as soon as possible, if you really force Yang Dong to be anxious, I am afraid that it will not be me who comes to you, but a comrade from the investigation. There are some unclean places in your foundation. ”

Zhu Shangsheng took a deep breath, gritted his teeth and said, "What are your conditions?"

Deng Xinhua said: "The best lawyer group, one million in cash, and a part of the equity in the future, as for whether you can return to the company, it depends on what you do for the company in the end." The longer you delay, the easier it will be for the head office to cut, and the less negative it will be on the listing. Even if you can drag it out until Mr. Mo comes out, you have a chance to turn around on the spot!"

Zhu Shangsheng nodded and agreed to the deal in silence.

Deng Xinhua stood up, stretched out his hand to shake hands to indicate the deal, and seeing that Zhu Shangsheng didn't move at all, he withdrew his hand with a smile and said: "Since you have figured it out, it is not in vain for me to run this trip, Vice President Zeng, you can run more by yourself, communicate the company's situation with him well, and strive to do better in the court. ”

With that, Deng Xinhua left the general manager's office.

After handling this matter well, Deng Xinhua's mood has also become a lot better, Yang Dong and Zhu Shangsheng are both Mo Yuanquan's people, and this weakening is good news for the management behind Deng Xinhua.

Moreover, he came to Shangjing this time, and there were more important tasks, and now that Zhu Shangsheng accepted the deal, he could take this opportunity to complete his task.

He walked out of the Glory Building, looked at the glittering 'Yaojia Technology' sign on the Fintech Building opposite, and a smile appeared on the corner of his mouth.

"Mr. Xiaoyao, you are so good, so good that the management behind me is blue-eyed, let me come over and discuss it with you, this Shangjing market, even if it is the first meeting gift I gave you. ”

Deng Xinhua smiled and walked towards the opposite building.

……

In the general manager's office, Zhu Shangsheng stood by the window, staring at Deng Xinhua from a high place as he walked into the opposite building, with a disdainful smile on his face.

Deng Xinhua is not Mr. Mo's person, he already knows this.

The management behind Deng Xinhua has its own needs, and he has been on guard all morning.

Now, seeing Deng Xinhua blatantly going to Yaojiawang Technology, the worry in his heart has finally become a reality.

The capital behind Deng Xinhua is probably a red heart.

On the other hand, it has to bet on Yao Yi, and when he bears all the legal consequences and ends the business of the Shangjing branch, the entire market will be given to Yao Yi intact.

Yao Yi made a lot of money, and he, Zhu Shangsheng, was a lost dog, no one would make such a choice.

The board of directors wants the interests of the company, Yao Yi wants his own interests, Deng Xinhua wants the interests of the capital, and only the interests of Zhu Shangsheng and no one cares.

It's ridiculous, it's ridiculous, is it so easy for you to sacrifice someone?

I'm not an honest person like Wang Hui, if you want to pit me, there is no door.

Zhu Shangsheng's smile became more and more cold, and even a little sinister.

Aren't you going to give Shangjing Market to Yao Yi? Okay, I'll do it in front of you, who wouldn't be a favor?

Zhu Shangsheng took out the phone and dialed Yao Yi's number directly.

……

"Deng Xinhua came to visit me? ”

Yao Yizheng wondered about Deng Xinhua's intention, when the phone rang, and when he saw the caller ID, he immediately frowned and connected the phone.

"Mr. Zhu?"

He had a hunch in his heart that the Shangjing branch of the housing search network had reached the point of exhaustion, and there was probably something big about to happen in the Rongguang Building.

Zhu Shangsheng's somewhat gloomy voice sounded: "Mr. Yao, I have a business I want to talk to you about, I don't know if you are interested?"

Yao Yi said with a smile: "Although it is said that peers are mortal enemies, but since Mr. Zhu has spoken, I still barely listened to it once." ”

Zhu Shangsheng said: "Rongguang Building has just signed a contract for one year, I can sell it to Mr. Yao at a discount, I don't know what Mr. Yao thinks?"

"Glory Mansion?"

Yao Yi laughed: "Isn't Mr. Zhu planning me? You gave me the contract of the Glory Building, where are you going to find a housing network? Are you going to evacuate Shangjing?"

Zhu Shangsheng said quietly: "Mr. Yao is right, we do have this plan to find a house, as long as you are willing to take over the building contract, I promise to evacuate Shangjing within a month." ”

Yao Yi said slowly: "Mr. Zhu, it's not that I don't believe you, your idea is too whimsical, so I don't feel safe at all, you have to at least tell me your true thoughts, right? ”

Zhu Shangsheng sneered: "Mr. Yao, Mr. Mo was taken away by the Commission for Discipline Inspection, the personnel of the board of directors has changed, and I will follow in Wang Hui's footsteps in a few days, what else do you think I can do? As for the authority?

If you want him to take the blame, of course, you must give him full responsibility.

Yao Yi sighed and said clearly: "Do you want to use this money to pay compensation and reduce your responsibility? But I remember that the lease contract of Rongguang Building was signed as an annex to the investment contract, and you can't transfer it without the signature of the board of directors." ”

Zhu Shangsheng said lightly: "I know this, but now the situation has changed." In addition, I took out this contract, but I asked Mr. Yao about your sincerity. In fact, what I want to transfer is another thing, and it is something that you are absolutely interested in, Mr. Yao. ”

"The data center on the sixteenth floor of the Rongguang Building, there are 1,500 servers that have just been put into storage, worth about 30 million, and all the configurations are readily available, and they can be put into use with a little transformation. ”

"I don't know if you are interested, Mr. Yao, I also have this permission!"

Yao Yi's eyebrows jumped, a relieved smile appeared on his face, and he said, "Of course there is." ”