Before reading it, Zhao Gen sighed, "This Ye always moves really fast, it's only been two days since you came back, and this policy will come down." ”

Lu Heng cocked Erlang's legs, he was more comfortable reading the documents, threw a cigarette to Zhao Gen, and read it himself, and at the same time took a sentence in his mouth.

"Isn't it fast, I told him that the group buying meeting is about to be held, so naturally his policy can't be delayed. Otherwise, Huang will lose this group buying meeting, not only our Hengcheng, but also Huang An and he will lose a lot of money, which is a win-win situation. ”

Zhao Gen nodded, lit a cigarette, and waited for Lu Heng to browse the documents. He had seen it in the car before, and he still had some impressions, but he didn't think about it deeply, and now that he was free, he could think about it carefully.

Lu Heng sat on the chair opposite Zhao Gen, looking at Erlang's legs leisurely looking at the documents, and as time passed, the smile on the corner of Lu Heng's mouth became more and more serious.

As Lu Heng snapped and closed the blue folder, Zhao Gen immediately asked, "Mr. Lu, what do you think after reading it?"

Lu Heng handed the folder to Zhao Gen and said with a smile: "Ye Qinghua is very sincere! The discount is quite large, I think we can consider appropriately putting the price on the sales consultant to increase their bargaining chips." It's the New Year, who doesn't engage in some preferential activities, and they can't just let Wang Guoqiang take some empty things to fool customers, and giving some prices is the most real. ”

The discount is quite large!

Zhao Gen thought to himself, this also means that Lu Heng suffered a greater loss in Qingfa before, otherwise Ye Qinghua would not give a huge discount.

Although compared to the secondary channel, this offer is only short-term.

Zhao Gen said: "I took a general look at it before, combined with what Huang An told me, the general content is like this. During the group buying period, 10 cars were sold, and each car manufacturer gave a rebate of 2,000 yuan! If the sales volume reached 20 units, it would be 3,000 yuan! If it could reach 30 units. Then you can get a rebate of 4,000 yuan, which is basically a gradual increase. ”

Lu Heng knocked on the wooden desk and asked, "Then how many units do you think we can sell?"

This is the time for Lu Heng to test Zhao Gen's acceptance of the market, estimating how many cars he can sell every month, which is the basic professionalism of a sales manager.

However, when it comes to holidays or peak sales seasons, the average new sales manager can't tell.

Obviously, Zhao Gen is not a rookie manager. He has a wealth of experience.

Zhao Gen said confidently: "January is the peak sales season, although we have only been open for half a month, but with the convenience of the opening ceremony, we have fully booked 44 cars and handed over 36 units. Now in February, the news of our opening has spread farther, and people who care about this industry probably know that there is an additional Chery Automobile 4S store in Cangshou. Coupled with the publicity work we did for the group buying meeting this time, it can be said that the right time and place are available. I am confident that the results of this group buying will be no worse than in January!"

Lu Heng looked at him with a smile and said, "Oh, you are so confident, you must know that no matter how short the time is in January, there will be fifteen days." Seven days have passed in February, and there is still one day left for publicity, and there are only ten days left before the first day of the first month of the old calendar and the eighteenth day of the second month of the new calendar. It seems a bit difficult to sell in 10 days to 15 days, right?"

Regarding Lu Heng's questioning, Zhao Gen was not unhappy, but said with high morale: "Although the time is short, the number of participants is more. Sales is linked to the customer base, and the more people. The better the sales, I've never questioned that!"

Lu Heng clapped his hands and said, "Since you are so sure." Then we will set the reserve price for the sales consultant according to the last level given by the manufacturer. My opinion is that each car is less than 2,000 yuan, and in the same way, the reserve price of you and me is also so much less. ”

"Two thousand?"

Zhao Gen hesitated for a moment, and then said, "Will it be too much for two thousand in one breath?"

Some people may think that the manufacturer has made 4,000 rebates, and Lu Heng is still a little angry with 2,000 less. But as far as Zhao Gen is concerned. He felt that Lu Heng's reserve price for the sales consultant was too much less.

As for the reason, it is very simple, the price of Chery cars is there!

A low-profile QQ3 was only sold at a price of 30,000, and the price was still more than the price was marked. The cost of Lu Heng to get the goods from the manufacturer is about 25,000, that is to say, if he sells QQ3, his full profit is only 13,000, and the commission and daily expenses of the sales consultant are covered. His profit is estimated to be just over 11,000 points. And this is still the most ideal state, the customer is to bargain, thirty-eight thousand can cut you down three or four thousand. This is understandable, you are a sales consultant who can keep the price, you also have to give the customer a little sweetness, a step down, a lot of that is impossible.

In this way, it is a problem that Lu Heng can earn seven or eight thousand for a car, even if he adds up the manufacturer's rebate, he is only 10,000 yuan.

Two thousand less in one breath, that's a fifth of the profit.

In this regard, Zhao Gen felt that it was too much, and it was natural.

Lu Heng shook his head and explained: "It's not too much, the profits are there, I have the confidence to let it." I still believe in the ability of the other four sales consultants, Wang Guoqiang is a veteran, Qi Baixiong is making rapid progress, Liao Fan is also trained by me, Wang Xue is quite skilled in bargaining and keeping prices as a woman. They can protect the bottom line of the price, and I gave them this concession of 2,000 floor price, not so much to give them bargaining chips, but to give them motivation to work. They will do their best to protect the reserve price of 2,000 yuan, rather than giving it away in one go. ”

Zhao Gen was stunned for a moment, and asked curiously: "Why?"

Lu Heng smiled heartily: "Have you forgotten where their commission came from?"

Zhao Gen lowered his head and thought for a while, and instantly understood what Lu Heng meant.

The commission of the sales consultant comes from the profit from the sale of the car, and this profit obviously does not refer to the profit obtained by Lu Heng. Their profit is the price they sell minus their reserve price, and the difference in the middle is the profit, and their commission is also derived from this piece.

Now Lu Heng has lowered the reserve price by 2,000 yuan, which means that before the price of the car is reduced, their room for activity will be greater, the profit margin will be greater, and the commission will naturally be higher.

Zhao Gen, who suddenly came to his senses, admired Lu Heng and said: "Mr. Lu is really a man Qing'er, but I forgot this most basic thing." ”

Lu Heng said: "That's just because you haven't been a sales consultant for many years, and I was on the front line in Guangyuan some time ago." ”

The matter of the reserve price was determined in this way, because of the manufacturer's generous policy, Lu Heng looked forward to this group purchase meeting more and more.

At the evening meeting in the afternoon, Lu Heng came to the meeting instead of Zhao Gen, focusing on the matter of giving them the reserve price.

Of course, Lu Heng didn't talk about the manufacturer's policy rebate, lest the sales consultant's heart be too wide, and the price reduction regardless of the bottom line for the sake of sales would outweigh the loss, two thousand yuan is just right!

After the evening meeting, everyone got off work, and Lu Heng left Zuo Zuo alone.

Zuo Zuo will wear her own work clothes when she goes to work, that is, her cheongsams of different colors, the exhibition hall is air-conditioned, not cold, and it is also very suitable for her to wear this kind of cheongsam with moderate thickness. After work, she definitely can't wear a cheongsam to go home, so she will take off the cheongsam and put it in Tian Xiaoice's bedroom, and then put on her casual and warm clothes to go home.

The relationship between the two girls is good, Lu Heng saw Tian Xiaoice wear a left left cheongsam, of course, the left left is taller than Tian Xiaoice, so Tian Xiaoice is a little out of place to wear.

At that time, on this matter, Lu Heng also laughed at Tian Xiaoice several times, and was threatened by Tian Xiaoice not to pay Lu Heng's salary.

Zuo Zuo changed into his own denim jacket, leaned on the counter and asked curiously, "Lu Heng, why did you ask me to stay?"

"Don't call Mr. Lu anymore?"

The left side of his mouth pouted, "It's not off work, I won't call you president, you're younger than me." ”

Lu Heng smiled, didn't argue, and said casually: "You are still beautiful when you wear a cheongsam, and your legs are very good-looking." ”

"Really, I think so, but it's too cold for me to wear out, or I'll have to freeze into a popsicle. ”

The two chatted a few words before they returned to business.

"Actually, I asked you to stay because I asked you to work overtime, and those part-time students will come back one by one later, and I said that I would record my phone number. Instead of putting it off until tomorrow, it's better to record some today, and you'll have a little easier tomorrow. (To be continued.) )