Chapter 154: Profit
For Lu Heng's question, Tian Xiaoice had already expected, although today's time is limited, but she also has a rough idea in her heart.
Every time the order is reported, when she collects the deposit, she will subconsciously calculate the gross profit that the company can make, which may be a little inaccurate, but it is not far off.
Tian Xiaoice reported: "A total of sixteen cars have been ordered, and the specific profit will have to give me some time to calculate, but I can say about the gross profit, about 170,000." ”
Lu Heng curled the corners of his mouth and looked at Zhao Gen, "Brother Zhao, what do you think?"
Zhao Gen chuckled: "It's quite a lot, and only Cangshou, a place where the automobile market is not yet mature, can get so much, in the flange area, sixteen cars under 100,000 yuan can earn 100,000 yuan, even if it is too much, 170,000 is not even thinking about it." ”
Lu Heng also laughed, but he laughed for a different reason than Zhao Gen.
In his opinion, if you put it in the next life for a year or three or four years, not to mention that sixteen cars will earn 170,000 yuan, or 50,000 or 60,000 yuan, the boss will have fun.
That is, in the 07th year, when the price system of the automobile market was still hazy, there could be such huge profits, and in later generations, because of the outbreak of the Internet era, the transparency of the price system, and the vicious competition of major agents. As a result, ordinary people are getting cheaper and cheaper to buy cars, and the price of agents is getting lower and lower, forcing manufacturers to pay rebates to agents out of their own pockets.
It's not a joke, because he does exist, and the so-called not making money only sells sales, which is a contrary saying in this era. But a few years later, that's from the bottom of my heart.
Because only when the sales go up and reach a certain point, the manufacturer will give a lot of rebates, so that the agent has a soup to drink.
Changes in the automotive market are ongoing and very visible.
Before China's accession to the WTO, Chinese people had to do everything possible to find channels if they wanted to buy cars. After joining the WTO, ordinary people have to ask for various 4S stores to buy cars. At that time, the sales consultant always ignored the customer and disdained it, you don't buy it, some people buy it. I don't have enough cars to sell here, so if you don't buy them, go out and turn left at the bus stop. Bye!
Then it gradually continued to 03 years, 04 years, the major car brands spread out in the national market, and the competition gradually became fierce. At this time, excellent service and brand guarantee are the first choice of customers.
I don't have to beg you, you don't sell it, do you? Then I can buy it with a different brand.
Then it lasted until the year of Lu Heng's rebirth, 2006 AD.
Lu Heng knew that it was right now. There is a website that is in full swing, and this website makes people more and more aware of cars. They don't exist for the advertising of major car brands, their starting point is to gain huge loyal users with high-quality features, and then use these large number of users to obtain benefits from major car brand manufacturers. Slightly similar to Tencent, Tencent initially relied on the simple and convenient chat tool QQ to cultivate loyal users for them, and when the number of users reached a terrifying level, Tencent launched its own other bundled consumption. There is no way to go against it.
It is also the success of this website that has led to the imitation and development of more websites. As a result, the concept of serving car owners is becoming more and more popular.
The price system is becoming more and more transparent, because the cheaper it is, the more people who buy a car like it!
This situation will become more and more serious in the next few years, and the price war will gradually rise at that time.
The topic is far away, pull back.
Tian Xiaoice paused. After Zhao Gen finished speaking, he added: "Not only that, I only calculate the profit of the car price, and all the insurance purchased for this batch of cars is from our house." That is to say, I bought Sunshine Insurance, which accounted for ten cars with full insurance. There are only two or three people who buy compulsory traffic insurance alone. The remaining few people have more or less added other types of insurance. In other words, our source of profit can also be added to insurance, which is estimated to be one or two thousand. ”
"Is there a mortgage?" Lu Heng asked.
"Yes, but not much, just a Tiggo. Tian Xiaoice said regretfully, the profit of the mortgage is not lower than the insurance, but only such a car can be ignored.
Lu Heng had already expected, "Chery Automobile is in the low-end market, and tens of thousands of yuan of things are taken out by gritting their teeth for mature families." For young people, their first goal is to buy a house, and if you buy a car, there will be pressure. Unless they choose a big brand, they will not choose a loan if the price is cheap like Chery. ”
"Okay, tell me about the deposit you received today. ”
Tian Xiaoice replied: "After receiving the deposit, I locked it in the cabinet, a total of 53,700 yuan. ”
Sixteen cars, the deposit is 53,700 yuan, not much, but definitely not less. Converted, a car can have more than 3,000 yuan, and for Chery Automobile, which has a total price of less than 100,000 yuan, the deposit of more than 3,000 yuan is quite sincere.
However, Lu Heng was very interested in the deposit of seven hundred yuan, "What's the matter with these seven hundred yuan?"
Speaking of this, Tian Xiaoice said with a smile: "This is what the kingdom is doing, and the customer has brought more than seven hundred yuan." I don't know what he said, the customer left dozens of yuan as a fare, and paid 700 yuan as a deposit, and the bitter look at that time almost killed me with laughter. ”
In this regard, Zhao Gen opened his mouth to explain: "This is what I taught him back then, when it comes to sales, the verbal agreement can never be done." The customer swore to you to go home and discuss, and he would definitely pick up the car tomorrow, but when he looked at it in time, he disappeared without a trace. This kind of thing is too common, and in this regard, I asked Wang Guoqiang to do everything possible to get a deposit from the customer. Even if the deposit is only a few dozen dollars, you have to put it in your bag. To give the customer a feeling that I still have money to put on someone else, I just don't buy it, and I have to tell him. ”
Lu Heng raised his thumb and exclaimed: "It seems that Wang Guoqiang has indeed learned your essence, and in the future, when you are too busy Brother Zhao, let him bring Wang Xue and them more." They know too little about these little details. ”
"I can't get on the table, that's all. ”
Lu Heng disagreed: "Selling this thing is to start with these things that can't be on the table, in a word, every action must be considered well, and the more details, the more attention should be paid to." Anyway, I think the deposit must be well controlled, and we will discuss the deposit every two days when we are free. ”
Zhao Gen only nodded in agreement, he didn't know what Lu Heng was going to talk about, the deposit was like that, more was collected, less was collected, how else could it be discussed.
For the gross profit earned today, Lu Heng has a bottom in his heart, and there is no need for Tian Xiaoice to accompany the two big men here. After two sentences of self-blame, Lu Heng let Tian Xiaoice leave the office, and in the end, only Lu Heng and Zhao Gen were left.
The time had come to more than nine o'clock in the evening, and it was pitch black outside the window, and the cold wind was howling.
Zhao Gen made two cups of hot tea, one for him and one for Lu Heng, and the two of them held the tea like this, smoked cigarettes, and talked about today's situation with strong spirits.
There are some things that you just can't procrastinate, and today's things are finished today, not for fun. After today, tomorrow is estimated that you will almost forget about it, so strike while the iron is hot!
Lu Heng lowered his eyelids and asked: "Brother Zhao, you have been in the exhibition hall for a day today, have you found any problems? ”
Zhao Gen held the teacup, changed his comfortable posture and said slowly: "There are problems, and there are many, one by one, it is estimated that there is not enough time today, I will pick up a few important ones and tell you about them! These problems must be changed in the next step, and they must be changed immediately." (To be continued.) )
PS: Yesterday I had a day of salted fish, and I wanted to watch five more, but now I came home and burst into tears. Don't say anything.,Today's four more!I'll put a chapter out first.,Everyone looks comfortable.,Just continue to subscribe.,By the way, vote for me every day.。 Also, the bonus coin makes me so sad