990 Public Relations for the Olympic Bid
"127 hours...... The preview screening will begin on November 5...... A week later, it was released on a small scale, and a week later, it was released in 1,000 theaters across the United States, and although there were rumors that people vomited and even fainted because the scene of the broken wrist at the end was too bloody, it still couldn't resist the '127 hours...... In the mouth of film critics, the film applauded. //*——*//
"More than half of the time is a personal monologue, more than two-thirds of the scenes are cowered in a narrow crack, and more than four-fifths of the time only Lee Joon-yi appears alone, and the filmmakers who dare to make such films must be top-notch!"
"Like all great movies...... 127 hours takes us on a journey that is so real that it borders on brutality, not to mention that the protagonist is stuck in a few square meters of space for more than a few moments of time. ”
"Even from the ordinary to the great, Dan Er Bauer's figure has reflected the eternal and moving tribute of countless people, that is, in the face of a fierce and dull predicament, he can still tirelessly pursue the nectar of hope with unyielding courage and unparalleled optimism. ”
"Even if there were no horrific torture instruments and ghosts...... A biographical film that will make you forget to breathe when you present the hideous nature step by step!
To everyone's surprise, the story is not only about awakening inner resilience, but also about the decay of one's own arrogance, which alone is unprecedented. ”
"Under the deliberate arrangement of the director, a theme that survives the catastrophe exudes a dark style like a prison escape theme, and with the in-depth analysis of the theme, it is accompanied by an almost ecstatic **. ”
"USA Today......, "New York Post", "New York Times", "New York Observer", "Entertainment Weekly" and other six media all gave full marks! For the unanimous praise of the film itself and the starring Lee Joon-yi, it was officially announced that the film will compete for the Oscars for best cinematography, best visual effects and other fringe awards to the melee of the mainstream awards such as best picture, best director, and best actor.
In the comments of "Vanity Fair", all the words of praise were sent to Lee Joon-yi.
In the face of the cruelty of nature, Yi can unreservedly dedicate his share of the original spirit to Araston every day, which has won the resonance of the works, actors and audiences. As a top actor in the ascendant today, Yi shows us the indomitable nature of human beings who struggle to survive. The careless and dissolute Ruston is shining on Yi's body, when this adventurer compromises with human nature and chooses to survive, and at the moment when he declares war on fate and breaks his arm, he sublimates to another layer of human nature and has the unrestrained and brave, and completes the praise of loving life with his eternal and wholehearted acting skills.
After "social networks", Lee Joon-yi has undoubtedly become the favorite candidate for next year's Oscars, and "127 hours" makes Lee Joon-yi the most popular candidate for double nomination for actor. "Social network...... made Lee Joon-yi almost a god, although he was not deified, but it was not far away, and "127 hours...... The amazing performance made Lee Joon-yi become a god for the second time after the New York Plaza. This time, it's the god of acting.
So far, the comprehensive score of 31 mainstream media has reached 89 points, although it has not become the 19th film to score 90 after 2000, but the results are still amazing. The freshness on the Rotten Tomatoes website has reached an amazing level, Lee Joon-yi's four movies this year, "Inception" 46%, "Social Network" 97%, and "127 hours", not far behind, with a score of arrogance on the Rotten Tomatoes website Halloween schedule. "127 Hours ......" received praise from film critics.
Among the audience, there are some differences because of the bloody painting at the end of the film, 60% of the people who give a rating of 8 or more on LMDB Zhaoshang, and more than 20% of the audience who score less than 5, and finally LMDB's score of "127 hours" is 85 points, and it still enters the list of the top 150 of the LMDB movie list.
Although the movie itself was affected because of the bloody scenes, as far as Lee Joon-yi himself is concerned, his acting skills have not only been recognized by film critics, but also given the highest honor to the audience. In the voting for next year's Oscar candidates, Lee Joon-yi is far ahead by surpassing boron's vote. And fourth, among the scoring systems of bo, since the "social network...... After that, Lee Joon-yi won the first place in the actor ranking of LMDB for the fourth time, and then firmly held this throne, making John Depp, who has dominated the championship for many years, slightly inferior. There is no doubt that Lee Joon-yi has become a tamer. The year-end champion of the lmdb actor system broke John Depp's three-year status and became the youngest champion winner after the generation of the *bo actor system.
The word-of-mouth victory, everyone's first reaction is the Oscar, and everyone knows that Danny Ball's movie is for the Oscars. "127 Hours" is one of the films selected by Fox Searchlight for the Olympic bid, so the film's public relations and publicity methods are very important.
After entering the awards season, there were immediately more Olympic bids in the film market. "The Social Network" took the lead as early as September and became a hit at next year's Oscars: "127 Hours, which then rose to become another potential stock, but Fox Searchlight is not a big hit for '127 Hours...... The public relations planning of the Olympic bid is a bit of a dilemma and quite embarrassing.
In the "Four Hours...... Two weeks after the release, the movie "The King's Speech" directed by Tom Hopper and starring Colin Firth was officially screened. This biographical film about the life of Elizabeth II's father, King George VI, was touted as a seed for the 2011 awards season from the very beginning of filming. The main reason is that the academic judges are interested in this kind of film that tells the royal family and can reflect the sense of history...... There is a preference for all directions.
"The King's Speech...... After its release, it also confirmed the vision of film critics, and the film blossomed everywhere in terms of word-of-mouth, comprehensively suppressing "127 hours ......" to become a popular film on a par with "social networks". In fact, in terms of subject matter, '127 hours' is still too weak, whether it is the best picture, the best director or the best actor, they are all inferior to the sense of the times of "social networks", nor the historical sense of "The King's Speech". What's more, the media will be taken for the "four hours" and the "king's speech...... Comparison, also because the two have some collisions.
First of all, both movies tell inspirational stories. The King's Speech is the story of George VI's success in overcoming his stutter and inspiring the hearts of the people;'127 hours...... It is the story of Alan Ruston's struggle with nature and the creation of a miracle of life. This similarity of core ideas makes the two movies directly face off.
Secondly, both movies are starring in the lead. "The King's Speech...... Although there is also an important role as the king's doctor, most of the weight of the movie is still placed on the king played by Cobon Feiss, and "127 Hours" is Lee Joon-yi's one-man show. The actors themselves determine the quality of the film, which also makes the two films a competitor.
But "the king's speech...... Win is win, the theme is atmospheric, the heritage is profound, compared to '127 hours...... It's a slight advantage. Therefore, even if Lee Joon-yi and Ke Zhifei's acting skills are not inferior in any way, but on the way to the Olympic bid, "127 hours" still has the upper hand.
In addition to the oppression of the film by "The King's Speech", on the other hand, Lee Joon-yi's unprecedented success in "social networks" also made Fox Searchlight in a dilemma.
As we all know, being nominated for a double actor may be very glamorous, and it is definitely one of the few feats in the history of any film awards ceremony. But behind the double nominations, it also means that the judges' voting is diverted, because the selection of the actor is divided according to the work. "Social network...... Lee Joon-yi's votes for "social networks", '127 hours', and Lee Joon-yi's belong to '127 hours', and the votes for the two movies cannot be superimposed on Lee Joon-yi. In short, Lee Joon-yi of "The Social Network" and '127 hours...... 's Lee Joon-yi, himself and himself are competitors. This is definitely an Achilles' heel for the judges' voting.
Of course, at present, whether Lee Joon-yi can be nominated for double actor nominations for two movies is still to be said. But Columbia Pictures and Fox Searchlight must have planned their PR with that goal in mind.
Now, the "Social Network" day has taken the upper hand, and the pressure of the "King's Speech" has made Fox Searchlight more important for the '127 hours...... The positioning suddenly lost confidence.
At this time, another Fox Searchlight Olympic bid film was officially released, and "Black Swan ......" starring Natalie Portman was born in the awards season with a dark atmosphere and a strong reputation.
As soon as "Black Swan" was released, Natalie ...... Portman's acting skills immediately received overwhelming praise, and Lee Joon-yi was featured in "Social Network ......", "127 Hours...... It's definitely more than that. This also made Fox Searchlight overjoyed, and this year's awards ceremony suddenly had an extra chip.
In '127 hours...... The situation was already complicated, and after Fox Searchlight weighed it, it focused on putting all its public relations resources on the "black swan", and felt that concentrating on a movie had a relatively high chance of success. So, the subject matter is not pleasing '127 hours...... In the propaganda strategy of Fox Searchlight, it can only take a back seat.
However, Fox Searchlight will not give up '127 hours', after all, Lee Joon-yi's acting skills and Dan Er Ball's filming are too strong, and it is a pity to give up. Just, use in '127 hours...... The public relations resources on my body have been reduced a little.
Despite this, these are all Olympic bidding issues, whether it is a public relations ploy or a publicity strategy, they are all behind-the-scenes actions, and they do not have much impact on the '127 hours' that is being screened itself.
After all, the award ceremony is a matter of people, and it is not something that Fox searchlights can do whatever they want.
Just at the Fox Searchlight was busy for '127 hours...... and "Black Swan...... When the Olympic bid was running around, the reputation was unique in the world for "127 hours...... actually bloomed at the box office, making Fox Searchlight himself stunned.
Today's first update.